Marketing for Mental Health Professionals: Building Trust and Fostering Action through Digital Strategies

As a mental health professional or marketing leader, attracting new patients in a competitive and sensitive field like mental and behavioral health can be a challenge. In this 20-minute webinar, led by Jane Crosby, EVP of Strategy and Business Development at True North Custom, we’ll explore how to craft a thoughtful, multichannel marketing strategy that resonates with your target audience's unique needs. You’ll learn how to build a strong digital presence, optimize SEO and paid search campaigns, and create content that inspires trust and action. We’ll also cover ways to adapt your approach as the demand for mental health services continues to evolve. Whether you're looking to expand your practice or refine your marketing efforts, this session offers actionable strategies tailored to mental health professionals.

Key Takeaways: 

1. Learn how to build trust with your target audience through effective messaging and thoughtful brand positioning.
2. Discover strategies for leveraging SEO and paid search to increase your digital presence and attract high-intent patients.
3. Understand how to create and optimize content that resonates with diverse patient needs, fostering engagement and action.

If you're unable to attend, register and we will send you same-day access to the recording.