Grow and engage your healthcare audience through content marketing.

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Our content strategists help you:

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Marketing Technology Outcomes

Featured Case Study

Weight-Loss Campaign Generates 100+ Leads in 60 Days

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Recent Blog Posts

How User Experience Impacts Website Marketing

How User Experience Impacts Website Marketing

Is your healthcare website user experience (UX) affecting the...

The Evolution of Email in Healthcare: An Essential Element of Funnel Marketing in Digital Advertising Strategy

The Evolution of Email in Healthcare: An Essential Element of Funnel Marketing in Digital Advertising Strategy

Email lists aren’t just for appointment reminders anymore....

3 Things Mathew Sweezey Wants You to Know About the Future of Marketing

3 Things Mathew Sweezey Wants You to Know About the Future of Marketing

As Director of Market Strategy at Salesforce, Mathew Sweezey...

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News & Updates

True North Client Wins Healthcare Provider Blog of the Year Award

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True North Custom an Official Media Partner for Cleveland Clinic Health Summit

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VP of Strategy Jane Crosby Featured on Touch Point Podcast at HCIC19

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We're celebrating our partners from Methodist Heal

We're celebrating our partners from Methodist Health System, as their SHINE Online content hub was selected as the 2020 Medigy HITMC Blog of the Year in the healthcare provider category. View the award-winning blog in the link in bio!⁠
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#contentmarketing #healthcaremarketing #blogs #digitalmarketing @methodisthealthdfw

Meet the True North team!⁠ ⁠ Lisa Rodgers-Dark

Meet the True North team!⁠
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Lisa Rodgers-Dark, Content Director⁠
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What are you reading / watching / listening to for fun these days? ⁠
The latest book I've read is The Ballad of Songbirds and Snakes (Hunger Games 4, a prequel) ⁠
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Watching: Hanna, Season 2 (I got hooked watching season one, and a new season just launched. I haven't had time to binge it yet, but I've watched the first two episodes.)⁠
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Listening to: Pod Save America⁠
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What articles/conversations/podcasts have inspired your work?⁠
Work Inspiration: NPR Shots, NIH News in Health, Anamnesis—a MedPage Today podcast, AP Style e-news, Poynter Weekly Digest⁠
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What's the True North-iest thing you've experienced recently? ⁠
It's been a couple of months ago, but it was a Team Member Tuesday hosted by Eric Jackson, who chose and played snippets of songs that all the team members in attendance raced to identify. I loved that—so quintessentially True North!⁠
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What would your colleagues be surprised to learn about you? ⁠
I'm a decent bowler—I grew up participating in leagues and tournaments from the time I was 6 or 7 years old.⁠
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Meet the rest of our team in the link in bio!⁠
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#contentagency #contentmarketing #contentcreation #contentcreator #creative #content #storytelling

For an effective consumer engagement strategy, the

For an effective consumer engagement strategy, the focus and format of your content must be mapped to each stage in the healthcare decision cycle. Read more in link in bio.⁠
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Learn about the guidelines for engaging a healthcare consumer at each stage of the patient journey.⁠
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#content #healthcaremarketing #healthcare #marketing #contentmarketing

@Claxtonhepburn Medical Center’s campaign for it

@Claxtonhepburn Medical Center’s campaign for its weight-loss surgery program generated outstanding results with 100 leads in 60 days. Read more about this case study (link in bio).⁠
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#casestudy #healthcaremarketing #digitalmarketing #healtheducation

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Healthcare Insight magazine cover and pages for Summer 2020 issue

Healthcare Insight

The latest issue of Insight magazine offers fresh ideas to inform your marketing strategies.

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