Health Insurance Marketing Services

Health insurance marketing strategies to support member engagement and membership growth are critical for payers nationwide.

Specialized health insurance marketing

As competition intensifies for Medicare Advantage business and quality measures require a focus on high-quality content to drive engagement and education, a marketing partner who understands healthcare can drive meaningful success for health insurance marketers. This necessitates innovative insurance marketing techniques to stand out in a crowded market.

At True North Custom, we support various aspects of the payer marketing mix. We provide a strategic and high-performing marketing partnership from digital marketing and direct mail to drive Medicare Advantage leads to newsletters and email marketing to support member engagement. These services include fresh and effective insurance ideas for marketing, ensuring that our clients are always a step ahead.

Our Health Insurance Marketing services include:

Brand strategy and creative development to raise awareness and affinity amongst key stakeholders

Digital advertising across performance media platforms supports lead generation plans competing for medicare advantage and marketplace market share, incorporating essential marketing strategies for insurance

Digital content that drives search engine optimization (SEO) performance for any health insurance business

Direct mail to manage various Medicare Advantage campaign components including age in campaigns and lead generation efforts during annual enrollment periods (AEP)

Email marketing, including campaign or journey strategy and content development to drive member engagement and retention

Print newsletters to support member engagement priorities, which in turn drive quality measures

Social media management across various social media platforms and content strategy

HIPAA compliance for health insurance marketers

As a HIPAA-covered entity, health insurers must be aware of the increasing regulations on digital marketing analytics and consumer privacy. True North, specializing exclusively in healthcare, offers a comprehensive and conservative approach with an advanced tech stack.

We evaluate analytics tools, ad-serving platforms, session replay tools, and more to guide our clients on all aspects of digital advertising compliance, including marketing for insurance compliance.

Marketing for Insurance: True North's Strategies

We prioritize innovation, excellence and stewardship of resources in every client partnership. Our daily focus is on optimizing our clients’ time, money and expertise while continually enhancing our marketing strategies.

True North is recognized by our clients as a collaborative extension of their team, fostering a genuine partnership rather than a typical vendor relationship.