Health Insurance Marketing Services
Health insurance marketing strategies to support member engagement and membership growth are critical for payers nationwide.
Specialized health insurance marketing
As competition intensifies for Medicare Advantage business and quality measures require a focus on high-quality content to drive engagement and education, a marketing partner who understands healthcare can drive meaningful success for health insurance marketers. This necessitates innovative insurance marketing techniques to stand out in a crowded market.
At True North Custom, we support various aspects of the payer marketing mix. We provide a strategic and high-performing marketing partnership from digital marketing and direct mail to drive Medicare Advantage leads to newsletters and email marketing to support member engagement. These services include fresh and effective insurance ideas for marketing, ensuring that our clients are always a step ahead.
Our services include:
Brand strategy and creative development to raise awareness and affinity amongst key stakeholders
Digital advertising across performance media platforms supports lead generation plans competing for medicare advantage and marketplace market share, incorporating essential marketing strategies for insurance
Digital content that drives search engine optimization (SEO) performance for any health insurance business
Direct mail to manage various Medicare Advantage campaign components including age in campaigns and lead generation efforts during annual enrollment periods (AEP)
Email marketing, including campaign or journey strategy and content development to drive member engagement and retention
Print newsletters to support member engagement priorities, which in turn drive quality measures
Social media management across various social media platforms and content strategy
HIPAA compliance for health insurance marketers
As a HIPAA-covered entity, health insurers must be aware of the increasing regulations on digital marketing analytics and consumer privacy. True North, specializing exclusively in healthcare, offers a comprehensive and conservative approach with an advanced tech stack.
We evaluate analytics tools, ad-serving platforms, session replay tools, and more to guide our clients on all aspects of digital advertising compliance, including marketing for insurance compliance.
Marketing for insurance: True North's strategies
We prioritize innovation, excellence and stewardship of resources in every client partnership. Our daily focus is on optimizing our clients’ time, money and expertise while continually enhancing our marketing strategies.
True North is recognized by our clients as a collaborative extension of their team, fostering a genuine partnership rather than a typical vendor relationship.
Ready to partner with healthcare marketing experts committed to compliance and your ongoing success?
Book an intro call with us today to elevate your marketing strategy with confidence.
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Healthcare digital marketing
Drive engagement and lead volume through PPC, social media, display, native, audio and video advertising.
Content marketing and SEO
Full-service healthcare content marketing that balances creativity, brand and performance objectives.
Direct mail offerings
Print strategies to connect consumers to new providers, invite community members to events or encourage screenings.
Insurance marketing
Health insurance marketing strategies to support member engagement and membership growth for payers nationwide.
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Discover proven strategies and expert tips for healthcare marketing navigation.
Client Success
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