Healthcare Digital Marketing That Drives Defensible Results

At True North Custom, we manage digital marketing partnerships that achieve actionable results.

Setting up healthcare marketers for success

Creative solutions that create connection
Engaging creative and messaging that has a meaningful impact on target audiences. Our approach connects with consumers in moments of need, and helps them access the right care. At True North, we consider performance content and assets core to digital campaign planning.

Effective media that meets consumers where they are
Effective paid media strategies combine paid search, social media, streaming, and programmatic advertising to reach consumers where they are. We dedicate our teams to deploying your digital marketing resources where they'll have the greatest impact on your business.

Transparent reporting paired with efficient optimizations
Transparent reporting and strategic optimization that enhances collaboration, delivers high-value leads and produces a meaningful revenue impact. With our team, you will always understand the status of your work and what we're doing to drive your business forward.

Right message, right moment, right channel

Our team boasts a comprehensive skill set that includes a profound grasp of target demographics, proficiency in media management, analytics, creative content, and messaging, alongside a detailed insight into designing service line marketing strategies. We are experts in the latest privacy and compliance regulations, ensuring all our strategies are compliant with HIPPA standards.

Physician marketing that boosts referral development

Our expertise in physician marketing boosts referrals and grows healthcare networks. We develop strategic marketing that strengthens provider relationships, enhancing visibility and creating robust referral systems. This helps healthcare organizations expand their reach and improve patient services.

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Engagement at every touchpoint

Create awareness
Early in the healthcare journey, consumers are looking for information and guidance. They're likely to engage with stories, brand advertisements, quizzes, and other content that strike an emotional reaction to either a known or unknown healthcare need.

Education through exploration
Providing long-form content and other resources to help people navigate complex healthcare conditions or high-level worries about their health. Consumers might be interested in health risk assessments, downloadable content, seminars and events, and more.

Effortless conversion
Marketers can simplify the care-seeking process by boosting search visibility and smoothing the transition from ad click to conversion. Consumers want effective digital experiences and value phone assistance, with preferences differing by service and market.

We help your organization
drive clear results

Boost Brand Awareness

Position your health systems, children’s hospitals, and specialty providers prominently in people's minds.

Increase Service Line Volumes

Attract more patients to various services offered by ensuring visibility at critical decision-making moments.

Dominate Search Results

Achieve "top of page" status on search engines to capture potential patient interest before competitors.

Specialty Provider Visbility

Enhance visibility for specialty providers, ensuring they are the first choice for specific healthcare needs.

Enhance Patient Acquisition

Increase the patient base for outpatient imaging, urgent care, and dental practices with targeted digital advertising.

Optimize Online
Presence

Improve search engine rankings with effective SEO strategies, making it easier for potential patients to find your services.

Increase Service Utilization

Use precise marketing tactics to drive higher utilization rates of your services, maximizing revenue opportunities.

Attract Targeted Audiences

Reach specific patient groups more efficiently through tailored digital advertising, ensuring higher conversion rates.

Boost Member Acquisition

Utilize precision media strategies to specifically target and attract new members, expanding your healthcare plan’s enrollment.

Enhance Member Engagement

Deploy effective content marketing to keep members informed, involved, and engaged with your services, fostering loyalty.

Refine Targeting Strategies

Leverage data-driven approaches to identify and reach potential members more accurately, increasing the efficiency of marketing efforts.

Elevate Brand Presence

Strengthen your brand's visibility and relevance in the healthcare market through tailored content, resonating with both current and prospective members.

Elevate Your Digital Marketing with a Google Premier Partner

Work with the Healthcare Experts of Google Ads

You need a partner who understands the complexities of healthcare marketing and can leverage the power of Google Ads to reach your target audience effectively.

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