Healthcare Provider Marketing to Drive Referrals and Loyalty
At True North Custom, we manage integrated healthcare provider (HCP) campaigns that build and maintain referral relationships critical to specialty care volumes.
Setting Up Healthcare Marketers For Provider Engagement Success
Engaging creative and messaging that impacts target providers by connecting them with role-specific information and supporting referral decisions. We balance engagement with marketing while aligning with clinicians' unique perspectives, driving differentiated performance.
Effective paid media strategies that reach qualified providers through audience targeting and contextual placements, delivering relevant information at the right time. Our teams focus on deploying your digital marketing resources where they will have the greatest business impact.
Transparent reporting and strategic optimization that boost collaboration and deliver valuable engagement and intent signals to physician liaison and development teams. With our team, you’ll always know the status of your work and how we’re driving your business forward.
Right message, right moment, right channel
Designing an effective digital marketing campaign for healthcare providers requires many of the same fundamentals that we consider in B2C healthcare marketing:
- Insight into and understanding business priorities
- Deep understanding of target audiences
- Team members and partners skilled in media management across channels, analytics, creative and messaging, and more
- A nuanced understanding of how to design service line marketing strategies
- Knowledge of the privacy and compliance climate to ensure adherence to the most up-to-date guidelines
- Expertise in physician marketing for healthcare organizations to ensure referral development is growing as well
Engagement Through Multiple Channels
Reach provider audiences with display and native ads, targeting based on NPI numbers and using contextual tactics for precision, while delivering provider-level engagement insights to clients.
Execute campaign-based and programmatic strategies to create a multi-channel strategy that reaches healthcare providers, strengthens your brand and maximizes connection opportunities.
Highlight innovation, outcomes, and news to elevate your brand with referring providers. For maximum impact, pair your publishing program with additional tactics.
Engage providers with blog-style content, webinars, white papers, CMEs and more. We support content hub development, management, and ongoing content creation.
Provider reputation campaigns
Reputation campaigns designed to elevate US News & World Report rankings are another effective approach to provider engagement initiatives. For children’s hospitals and academic institutions, in particular, running campaigns centered on your innovation and outcomes, while encouraging votes, can help boost reputation scores.
These campaigns typically include:
Email outreach segmented by specialty
Brand and creative strategy
Content and social marketing
Print publishing and direct mail
Ready to accelerate your provider engagement?
Start with a strategy call to explore your healthcare provider marketing potential and find our how you can grow referrals.
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