For most hospitals and health systems, flu shot marketing is a staple on the seasonal content calendar. This year, the...
Pro Tips for Flu Shot Marketing in the COVID-19 Era
read more
Recent Blog Posts
3 Things We Learned from Holly Sullivan of Spectrum Health and SHSMD
We always come away from conversations with Holly Sullivan feeling smarter and inspired, and our recent interview for...
Vanderbilt Health Marketing Leaders Illuminate the Path to Population Health
In these highlights from our healthcare marketing podcast, Megan Pruce and Mallory Yoder from the business engagement...
Measuring the Impact of Competition on Healthcare Marketing Efforts
We envision our future roles as healthcare marketers as more about driving population health initiatives forward. In...
Zero Clicks Doesn’t Mean Zero Views: Get Your Content Seen with Google Featured Snippets
With the growth of voice search and increasingly short attention spans, zero-click searches are here to stay. Here's...
Beyond the Blog: Utilizing Content to Promote Brands and Service Lines in Healthcare Marketing
Aligning customer needs with business goals is the crux of content marketing. This approach should apply to all...
How User Experience Impacts Website Marketing
Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user...
The Evolution of Email in Healthcare: An Essential Element of Funnel Marketing in Digital Advertising Strategy
Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox of...
3 Things Mathew Sweezey Wants You to Know About the Future of Marketing
As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We...
Growth-Focused Strategies for Promoting National Health Observances
The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by...
3 Things Amanda Todorovich Wants Every Healthcare Marketing Pro to Know
In this excerpt from our Healthcare Insight podcast, Amanda Todorovich offers her view as senior director of digital...
The State of Healthcare Content Marketing: The Era of Forced Evolution
The annual State of Healthcare Content Marketing study illuminates the role that content plays in driving engagement...