Learn how digital marketing experts at three different types of health systems are shifting social media strategies in...
How Health Systems are Pivoting Social Strategies During the Pandemic
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Recent Blog Posts
Strategies for Engaging Non-Consumer Healthcare Audiences
The way healthcare organizations communicate with non-consumer audiences is critical to brand and revenue performance....
“We Prioritize the Consumer Journey Above All Else” – Q&A with Zoom+Care Content Strategist Danielle Mrkvička
Zoom+Care has created one of the most consumer-centric healthcare models in the world. Find out how content marketing...
3 Healthcare Predictions for a Post-Pandemic World
What will the healthcare landscape look like after the pandemic — and what are you doing now to prepare? There's no...
The Evolution of Digital Advertising
In a recent episode of the Touch Point podcast, True North Digital Marketing Specialist Michael Robideau advises...
What You Can Do Now to Drive Revenue Growth After COVID-19
The foreseeable future could make or break the financial outlook for hospitals and health systems. For marketers, this...
Need a Lift? Experience Hopeful, Joyful and Helpful Content Shared During COVID-19
The COVID-19 pandemic has reshaped our lives, and its impact reflects in our inboxes and social feeds. Let's take a...
Why Marketing Is More Important Than Ever in Health Care
The data is clear: During times of crisis, organizations that fine tune their marketing strategies to evolving...
How to Pivot Your Healthcare Marketing Plan
Consumer trends toward remote work, increased web consumption and dependence on e-commerce are accelerating in...
5 Types of Content You Need in a Crisis Like COVID-19
With the COVID-19 news cycle being refreshed by the hour, healthcare marketers are rising to the challenge to...
7 Reasons Print Makes Sense for Healthcare Marketers
In 2019, we launched more custom publications for healthcare organizations than we have in several years. This...
Christopher Penn on Data Science Basics for Content Marketing
As an official media partner of ContentTech Summit 2020, we spoke with keynote speaker Christopher Penn about the...