3X more booked appointments with 1,000 fewer clicks

Summa Health was looking for a search engine marketing partner who didn’t feel transactional, provided solid strategy support and delivered results on deadline.

Our HIPAA-compliant solution drives appointment request calls through custom strategy, paid search, landing pages, monthly dashboard reviews and campaign optimizations.

We found success through avoidance of broad-match targeting strategies and extreme caution in brand and competitor bids. Our team of digital experts, copywriters and editors write ad copy and landing pages optimized for conversion and update both proactively.

Summa Health experienced 3X more booked appointments with 1,000 fewer clicks. Same budget, better results through our understanding of the healthcare consumer.

New Patient Volume Lift

Baptist Cancer Center wanted to grow cancer screening volume across a variety of modalities.

Our solution drove screening volumes through custom strategy, paid search,  social media, landing pages, email nurturing, monthly dashboard review and campaign optimizations.

‍Each screening campaign got the attention and nuance needed to drive results. Strategies for mammograms do not work for colonoscopy, but brand tone and creative were harmonized and optimized as results came in.

Grow patient volumes across 35 outpatient locations

American Health Imaging was interested in moving towards a more strategic approach to reaching consumers through marketing campaigns.

Success was reached through careful messaging strategies in each ad, landing page, direct mail, downloadable, email and on the website. Our partnership resulted in:

Combined, our work delivers a $18.22 CPL beating the $78 industry average by 4X.

Healthcare website content strategy

UK HealthCare understood that virtually every potential patient will visit their website and begin forming opinions of their brand. They wanted a content partner who both understood the patient journey and could create helpful content to meet consumer needs.

We partnered in a comprehensive website content overhaul, following our standard audit and research approach, and included SME interviews, copywriting, editing and fact-checking.

The digestive health service line, in particular, posed a major challenge, and opportunity for our teams to tackle, and the results are impressive:

Investment in an effective website content strategy ensures every other marketing channel has relevant and actionable information to support consumers on their healthcare journey.