Data analytics is a gamechanger for healthcare marketers
. In fact, it’s been said there is no industry more likely to be affected by analytics in the next 5-10 years than health care. To arm marketers to excel in the era of Big Data, KishHealth System Director of Marketing/PR Theresa Komitas and True North EVP Eric Silberman presented this 45-minute discussion on leveraging data analytics to deliver higher profitability, decreased costs, and competitive advantage.
Healthcare Insight advisory board members from Geisinger Health System, Memorial Health System, and Tift Regional Medical Center share expert perspective on how new payment models, delivery systems, and other reform initiatives are impacting their marketing and communication strategies.
Healthcare Insight Magazine
- Healthcare Marketing Outlook 2013—and Beyond
- Speak Softly, Carry Big ROI
- Direct Mail 2.0
- A Marketer’s Treasure Trove
- Key Insights from the 2013 Physician Summit
- Sending a Clear Message
- Data Analytics: The New Disruptive Innovation in Healthcare Marketing
- Curbing Splitting Habits
- Lots of Life Left in Low Tech
- SHSMD 2012: 35 Fascinating Facts