Services

With more than 20 years of experience in partnering with hospitals and health systems, we understand the audiences you’re trying to reach and the results you’re responsible for delivering.

Consumers

Whether targeting Soccer Moms, Weekend Warriors, or Baby Boomers—and everyone in between—True North crafts relevant, engaging content that connects your target audience to key service lines.

Physicians

We can help you engage local doctors, including a targeted list of specialists or all area physicians, with physician relationship management and integrated marketing services.

Employees

Illustrate your commitment to a healthy, rewarding work environment through an employee-focused marketing program designed to educate, inform, and inspire your organization’s most valuable asset: those caring for patients and keeping your hospital or health system running smoothly.

Insurance Plan Members

Educate members of your health insurance plan about preventive care and when to enter the healthcare system to enhance client retention, reduce readmission, and support your cross- and up-sell strategies.

We take a data-driven approach to find the best audience—those most likely to take action—for your marketing and communication strategies.

Intelligent Relationship Marketing (IRM)

IRM is a service that starts with taking an entire 3 years' worth of your patient data through an automated HIPAA compliant extract. Our team of experts uses that to tell you where your best opportunities are for growing service line profitability, improving payer mix, and population health management. We then take direction from you and use propensity modeling to determine the best audience of most likely users in your service areas.

Analytics

Analytics provides the intelligence you need to make decisions with confidence, from planning your annual marketing strategy and budget to targeting and tracking campaigns.

Research

Market research is a critical first step in the strategic planning process. Every decision made during the planning process—from audience segmentation and marketing tactics to communication channel and content focus—can be informed by research.

True North offers a full suite of print and digital solutions that translate your strategy into the most effective marketing tactics.

Magazines

Engage your audience through a fully custom magazine—featuring your content from cover to cover—that reflects your organization’s unique brand and strategic objectives.

Direct Mail

Whether introducing a new treatment or technology, reminding patients to schedule a health screening, or promoting an upcoming event, direct mail programs drive awareness and deliver results for your relationship marketing strategies.

Annual Reports

Highlight your organization’s commitment to a healthy community through an annual report showcasing the charitable programs, health and wellness events, and other contributions as a dedicated corporate citizen.

Calendars

Through compelling content and engaging design, the LiveWell Community Calendar from True North educates your patients and community about important health issues while keeping your organization front and center.

MD News

MD News is a national footprint media brand targeted to medical practitioners in individual local markets across America. The magazine — which is delivered to the majority of licensed physicians in each market it serves — is designed to provide perspective and context on the most important issues facing physicians and physician practices in the health care industry today.

eNewsletters

Engage your audience with monthly branded eNewsletters that deliver dynamic, interactive content while driving subscribers to your website, social media page, and other online resources. Each issue features new, relevant articles that help you grow your subscriber base and build loyalty. Standard reporting provides your marketing team with the insight to inform strategic and tactical planning.

Websites

Turn to the digital marketing strategists at True North for a content-rich website that connects your hospital or health system with current and prospective patients and serves as a trusted source of information when they need it most.

Search Engine Optimization

The digital marketing experts at True North provide strategic guidance on proven SEO techniques. From consulting on content and keywords to link building and site structure, our team will deliver a well executed search campaign designed to increase rankings and bring qualified traffic to your website.

Video

From general health and wellness content to service line-oriented topics, True North develops dynamic, cost-effective video solutions that engage viewers and enrich the online experience through your website and social media pages.

Digital Magazines

Tablet editions from True North incorporate audio, video, and exclusive content, along with analytic tools for real-time tracking.