What We Do

We create content marketing strategies to HELP YOU GROW AND ENGAGE YOUR AUDIENCE.

We develop content strategies that help you:

  • Build engagement and brand affinity
  • Drive revenue growth
  • Optimize marketing technology outcomes

“True North's people have a great pulse on what's new and fresh in presenting content to our audiences.”

Adventist HealthCare

We help you accomplish your goals through:

Engagement Strategies

Engage with your communities throughout their health and wellness journeys.

Service Line Growth

Turn prospects into patients with conversion-focused campaigns.

Service Line Growth

Turn prospects into patients with conversion-focused campaigns.

Marketing Technology Optimization

Supercharge the tools that target, automate and scale your marketing campaigns.

How We Do It

Strategy

Development of a data-driven approach to both content and campaign strategy to effectively attract, engage and convert target audiences.

Research & Recommendations

All True North Custom content and campaign strategies are data driven and constantly optimized based on real-time performance and evolving industry trends.

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Project Management

Full-service support and a dedicated account team to ensure content delivers on your established marketing goals, schedule and budget.

Copywriting

Custom copywriting
including interviewing
client contacts and
general editorial
oversight, research,
and fact‑checking
following client style
and preferences

Design

Custom design incorporating client brand guidelines and preferences

Photography

Incorporating and creating custom photography, including creative direction and photo editing

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Editing & Proofreading

Our editorial team ensures that all content meets our standards and yours for accurate, accessible and actionable content.

Digital Asset Development

Engage audiences online through content hubs, campaign landing pages and more.

Content Distribution

Sophisticated targeting methodology for both digital and traditional channels connects consumers with information they need, when they need it.

Reporting

Dashboard analytics and ad hoc reports are custom built with the information that matters most to you.

Strategy

Development of a data-driven approach to both content and campaign strategy to effectively attract, engage and convert target audiences.

Research & Recommendations

All True North Custom content and campaign strategies are data driven and constantly optimized based on real-time performance and evolving industry trends.

w

Project Management

Full-service support and a dedicated account
team to ensure content delivers on your established marketing goals, schedule and budget.

Copywriting

Custom copywriting including interviewing
client contacts and general editorial oversight, research, and fact‑checking following client style and preferences

Design

Custom design incorporating client brand guidelines and preferences

Photography

Incorporating and creating custom photography, including creative direction and photo editing

Z

Editing & Proofreading

Our editorial team ensures that all content meets our standards and yours for accurate, accessible and actionable content.

Digital Asset Development

Engage audiences online through content hubs, campaign landing pages and more.

Content Distribution

Sophisticated targeting methodology for both digital and traditional channels connects consumers with information they need, when they need it.

Reporting

Dashboard analytics and ad hoc reports are custom built with the information that matters most to you.

Find out how True North Custom can help

Connect With Us

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Get in Touch

For information on True North Custom content solutions or to schedule an intro meeting, contact Chief Marketing Officer Jason Skinner at (423) 305‑7692 or jskinner@truenorthcustom.com.

For information on opportunities to join the True North Custom team, visit our Careers page.