What We Do
We create content marketing strategies to HELP YOU GROW AND ENGAGE YOUR AUDIENCE.
We develop content strategies that help you:
- Build engagement and brand affinity
- Drive revenue growth
- Optimize marketing technology outcomes
“True North's people have a great pulse on what's new and fresh in presenting content to our audiences.”
Adventist HealthCare
◥
We help you accomplish your goals through:
Engagement Strategies
Engage with your communities throughout their health and wellness journeys.
Service Line Growth
Turn prospects into patients with conversion-focused campaigns.
Service Line Growth
Turn prospects into patients with conversion-focused campaigns.
Marketing Technology Optimization
Supercharge the tools that target, automate and scale your marketing campaigns.
How We Do It
Strategy
Development of a data-driven approach to both content and campaign strategy to effectively attract, engage and convert target audiences.
Research & Recommendations
All True North Custom content and campaign strategies are data driven and constantly optimized based on real-time performance and evolving industry trends.
Project Management
Full-service support and a dedicated account team to ensure content delivers on your established marketing goals, schedule and budget.
Copywriting
Custom copywriting
including interviewing
client contacts and
general editorial
oversight, research,
and fact‑checking
following client style
and preferences
Design
Custom design incorporating client brand guidelines and preferences
Photography
Incorporating and creating custom photography, including creative direction and photo editing
Editing & Proofreading
Our editorial team ensures that all content meets our standards and yours for accurate, accessible and actionable content.
Digital Asset Development
Engage audiences online through content hubs, campaign landing pages and more.
Content Distribution
Sophisticated targeting methodology for both digital and traditional channels connects consumers with information they need, when they need it.
Reporting
Dashboard analytics and ad hoc reports are custom built with the information that matters most to you.
Strategy
Development of a data-driven approach to both content and campaign strategy to effectively attract, engage and convert target audiences.
Research & Recommendations
All True North Custom content and campaign strategies are data driven and constantly optimized based on real-time performance and evolving industry trends.
Project Management
team to ensure content delivers on your established marketing goals, schedule and budget.
Copywriting
Custom copywriting including interviewing
client contacts and general editorial oversight, research, and fact‑checking following client style and preferences
Design
Custom design incorporating client brand guidelines and preferences
Photography
Incorporating and creating custom photography, including creative direction and photo editing
Editing & Proofreading
Our editorial team ensures that all content meets our standards and yours for accurate, accessible and actionable content.
Digital Asset Development
Engage audiences online through content hubs, campaign landing pages and more.
Content Distribution
Sophisticated targeting methodology for both digital and traditional channels connects consumers with information they need, when they need it.
Reporting
Dashboard analytics and ad hoc reports are custom built with the information that matters most to you.
Find out how True North Custom can help
Connect With Us
Get in Touch
For information on True North Custom content solutions or to schedule an intro meeting, contact Chief Marketing Officer Jason Skinner at (423) 305‑7692 or jskinner@truenorthcustom.com.
For information on opportunities to join the True North Custom team, visit our Careers page.