Our healthcare marketing experts know how to reach new movers—and move the needle on revenue.

Need exper­tise on how to reach new movers? We can help by engag­ing new movers in your com­mu­ni­ty and cre­at­ing brand awareness—before they engage with your competitors—that leads to pref­er­ence and patient encounters.

For 30+ years, we’ve helped hos­pi­tals and oth­er health­care orga­ni­za­tions mar­ket to new movers through tar­get­ed cam­paigns and cus­tom content.

Our new mover cam­paigns can be launched 3–4 days from con­nec­tion date and include:

Strate­gic guid­ance — rec­om­men­da­tions on ser­vice lines to pro­mote along with best prac­tices for con­tent devel­op­ment, cre­ative exe­cu­tion and calls to action.

Mar­ket analy­sis and list acqui­si­tion — reach the right con­sumers online and offline through dig­i­tal tar­get­ing and mail list devel­op­ment; new mover data is updat­ed week­ly based on new util­i­ty con­nec­tions, change of address for cred­it cards, deed trans­fers, etc.

Copy­writ­ing and edit­ing — cus­tom mes­sag­ing that aligns with both the audi­ence’s profile/preferences as well as your brand iden­ti­ty, tone and voice.

Design — award-win­ning cre­ative and cus­tom imagery that stands out from a crowd­ed email inbox and mailbox.

Print and dig­i­tal cam­paign man­age­ment — your ded­i­cat­ed account team will guide each step of the process.

Mea­sure­ment  and opti­miza­tion — ongo­ing per­for­mance analy­sis and report­ing to ensure new mover cam­paign goals are met. 

Success Story

Here are results from a recent new mover cam­paign devel­oped for a region­al health­care sys­tem (six-month report­ing period):

• 6,433 — indi­vid­u­als targeted
• 9,243 — patient encounters
• $918,000 — net patient revenue
• $24:1 — return on investment

Your new neigh­bors are active­ly seek­ing a provider they can trust. We can ensure they find—and choose—you.