New mOver Campaigns

Our healthcare marketing experts know how to reach new movers—and move the needle on revenue.

Need exper­tise on how to reach new movers? We can help by engag­ing new movers in your com­mu­ni­ty and cre­at­ing brand awareness—before they engage with your competitors—that leads to pref­er­ence and patient encounters.

For 30+ years, we’ve helped hos­pi­tals and oth­er health­care orga­ni­za­tions mar­ket to new movers through tar­get­ed cam­paigns and cus­tom content.

Our new mover cam­paigns can be launched 3–4 days from con­nec­tion date and include:

Strate­gic guid­ance — rec­om­men­da­tions on ser­vice lines to pro­mote along with best prac­tices for con­tent devel­op­ment, cre­ative exe­cu­tion and calls to action.

Mar­ket analy­sis and list acqui­si­tion — reach the right con­sumers online and offline through dig­i­tal tar­get­ing and mail list devel­op­ment; new mover data is updat­ed week­ly based on new util­i­ty con­nec­tions, change of address for cred­it cards, deed trans­fers, etc.

Copy­writ­ing and edit­ing — cus­tom mes­sag­ing that aligns with both the audi­ence’s profile/preferences as well as your brand iden­ti­ty, tone and voice.

Design — award-win­ning cre­ative and cus­tom imagery that stands out from a crowd­ed email inbox and mailbox.

Print and dig­i­tal cam­paign man­age­ment — your ded­i­cat­ed account team will guide each step of the process.

Mea­sure­ment  and opti­miza­tion — ongo­ing per­for­mance analy­sis and report­ing to ensure new mover cam­paign goals are met. 

Success Story

Here are results from a recent new mover cam­paign devel­oped for a region­al health­care sys­tem (six-month report­ing period):

  • 6,433 — indi­vid­u­als targeted
  • 9,243 — patient encounters
  • $918,000 — net patient revenue
  • $24:1 — return on investment

Your new neigh­bors are active­ly seek­ing a provider they can trust. We can ensure they find—and choose—you.

“There are many marketing firms able and willing to do healthcare marketing, but True North gives amazing customer service. We’ve worked with many firms, and True North is by far the easiest to work with.”

HSHS Sacred Heart Hospital

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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