New mOver Campaigns
Our healthcare marketing experts know how to reach new movers—and move the needle on revenue.
Need expertise on how to reach new movers? We can help by engaging new movers in your community and creating brand awareness—before they engage with your competitors—that leads to preference and patient encounters.
For 30+ years, we’ve helped hospitals and other healthcare organizations market to new movers through targeted campaigns and custom content.
Our new mover campaigns can be launched 3–4 days from connection date and include:
Strategic guidance — recommendations on service lines to promote along with best practices for content development, creative execution and calls to action.
Market analysis and list acquisition — reach the right consumers online and offline through digital targeting and mail list development; new mover data is updated weekly based on new utility connections, change of address for credit cards, deed transfers, etc.
Copywriting and editing — custom messaging that aligns with both the audience’s profile/preferences as well as your brand identity, tone and voice.
Design — award-winning creative and custom imagery that stands out from a crowded email inbox and mailbox.
Print and digital campaign management — your dedicated account team will guide each step of the process.
Measurement and optimization — ongoing performance analysis and reporting to ensure new mover campaign goals are met.
Here are results from a recent new mover campaign developed for a regional healthcare system (six-month reporting period):
- 6,433 — individuals targeted
- 9,243 — patient encounters
- $918,000 — net patient revenue
- $24:1 — return on investment
Your new neighbors are actively seeking a provider they can trust. We can ensure they find—and choose—you.
“There are many marketing firms able and willing to do healthcare marketing, but True North gives amazing customer service. We’ve worked with many firms, and True North is by far the easiest to work with.”
HSHS Sacred Heart Hospital