New mOver Campaigns

Be there when new members of your community need you.

Engaging new movers early and placing your healthcare brand top of mind—before they interact with your competitors—is key to a successful new mover campaign.

Our new mover campaigns can be launched 3-4 days from connection date and include:

Strategic guidance — recommendations on service lines to promote along with best practices for content develompent, creative execution and calls to action.

Market analysis and list acquisition — reach the right consumers online and offline through digital targeting and mail list development; new mover data is updated weekly based on new utility connections, change of address for credit cards, deed transfers, etc.

Copywriting and editing — custom messaging that aligns with both the audience's profile/preferences as well as your brand identity, tone and voice.

Design — award-winning creative and custom imagery that stands out from a crowded email inbox and mailbox.

Print and digital campaign management — your dedicated account team will guide each step of the process.

Measurement  and optimization — ongoing performance analysis and reporting to ensure new mover campaign goals are met. 

Success Story

Here are results from a recent new mover campaign developed for a regional healthcare system (six-month reporting period):

  • 6,433 - Individuals Targeted
  • 9,243 - Patient Encounters
  • $918,000 - Net Revenue
  • $24:1 - Return on Investment
Your new neighbors are actively seeking a provider they can trust. We can help.

“There are many marketing firms able and willing to do healthcare marketing, but True North gives amazing customer service. We've worked with many firms, and True North is by far the easiest to work with.”

HSHS Sacred Heart Hospital

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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