Turn impressions into interactions with healthcare direct mail marketing campaigns.
When done right, healthcare direct mail is a highly effective way to engage consumers. Unlike the dozens of email messages ignored every day or social posts filtered out of a user’s feed, about 42% of people read or scan their direct mail.
At minimum, each piece of direct mail creates an impression on the recipient and awareness of the sender. That awareness often leads to action—a common outcome with the average ROI of direct mail at 29% (compared to 23% for paid search).
When combined with digital touch points like landing pages, healthcare direct mail campaigns are even more effective.
Our direct mail solutions include:
- Strategic guidance on messaging, creative and calls to action
- Copywriting and editing
- Market analysis and highly targeted list acquisition
- Campaign management
- Content development and creative execution
- Digital integration, including trackable URLs and phone numbers
About 42% of people read or scan their direct mail.
Healthcare direct mail marketing can give your growth efforts a boost. We can help.
“True North makes the process so easy.”
CHI St. Joseph Health