Direct Mail

Turn impressions into interactions with healthcare direct mail marketing campaigns.

When done right, health­care direct mail is a high­ly effec­tive way to engage con­sumers. Unlike the dozens of email mes­sages ignored every day or social posts fil­tered out of a user’s feed, about 42% of peo­ple read or scan their direct mail.

At min­i­mum, each piece of direct mail cre­ates an impres­sion on the recip­i­ent and aware­ness of the sender. That aware­ness often leads to action—a com­mon out­come with the aver­age ROI of direct mail at 29% (com­pared to 23% for paid search). 

When com­bined with dig­i­tal touch points like land­ing pages, health­care direct mail cam­paigns are even more effective. 

Our direct mail solutions include:
  • Strate­gic guid­ance on mes­sag­ing, cre­ative and calls to action
  • Copy­writ­ing and editing
  • Design
  • Mar­ket analy­sis and high­ly tar­get­ed list acquisition
  • Cam­paign management
  • Con­tent devel­op­ment and cre­ative execution
  • Dig­i­tal inte­gra­tion, includ­ing track­able URLs and phone numbers 
  • Report­ing

%

About 42% of people read or scan their direct mail.

Health­care direct mail mar­ket­ing can give your growth efforts a boost. We can help.

“True North makes the process so easy.”

CHI St. Joseph Health

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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