Digital Marketing Campaigns
Our digital marketing services for healthcare are proven to guide consumers and grow patient volume.
The patient decision making process often starts online where consumers learn about their conditions and ailments, become aware of healthcare providers, and research their options. Our digital marketing strategies for healthcare are designed to connect the right consumers with the right messages through the right channels to guide them towards the next best action in their healthcare journey.
To move consumers from awareness to action, we tailor digital marketing strategies that develop, nurture and grow the patient relationship.
Our digital campaigns leverage sophisticated paid media strategies combined with SEO performance to engage consumers and guide them towards action. With nearly 7 in 10 consumers searching for a provider online before scheduling an appointment, it’s critical to create an online experience that positions your organization as the trusted provider of choice and provides a frictionless path toward conversion.
At True North Custom, we bring 30+ years of healthcare marketing experience to our client relationships as we partner to drive service line volumes and consumer engagement.
Our integrated digital marketing strategies for healthcare include:
- Paid search— turnkey execution of a sophisticated keyword bid philosophy designed to engage and convert high intent consumer search volume
- Social media marketing— strategic targeting of your ideal patient profile on Facebook and Instagram to generate leads for priority service lines
- Brand marketing—when appropriate, inclusion of brand channels like Pandora, YouTube, display and more can boost performance of digital strategies by driving increased brand awareness with a broader audience
- Content marketing—delivering high-impact content throughout campaign strategies to drive performance, capture organic volumes via search to optimize SEO performance, and leveraging blog content to drive education and awareness
- Email marketing—leveraging owned audiences and marketing automation platforms for both lead generation and lead nurturing purposes to complement paid media and content marketing efforts
- Direct mail—complementary print strategies to connect consumers to new providers and locations, invite community members to in-person events, encourage mammograms and colonoscopies, and more
- Dashboard analytics—real-time access to performance reporting and regular discussions to drive ongoing optimizations
We develop our digital strategies to align with each of our clients’ unique goals, technology stacks, priority services lines, internal resources and more to implement effective and efficient plans that produce demonstrable results.
As the digital marketing partner trusted by healthcare organizations of all sizes and types, we’re here to level up your consumer engagement and patient acquisition strategies.
Let’s talk about how to grow your priority service lines!
“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”
Courtney McDermott, Director of Marketing and Communications at Beaufort Memorial Hospital
Orthopedics Campaign Increases Patient Engagement and Encounters
A year-long orthopedics campaign for Altru Health finds success during the busy season and keeps potential patients engaged during the quiet months, too.