Digital Marketing Campaigns

Our digital marketing services for healthcare are proven to guide consumers and grow patient volume.

The patient jour­ney often starts online with search, blogs and social media. Our dig­i­tal mar­ket­ing ser­vices for health­care are designed to engage these con­sumers and guide them through to an encounter with your organization.

Google PartnerTo move con­sumers from aware­ness to action, we tai­lor dig­i­tal mar­ket­ing strate­gies that devel­op, nur­ture and grow the patient relationship.

Our dig­i­tal cam­paigns lever­age sophis­ti­cat­ed tar­get­ing com­bined with cus­tom con­tent to engage con­sumers with effec­tive mes­sag­ing and calls to action at the right point in their health­care jour­ney. With near­ly 7 in 10 con­sumers search­ing for a provider online before sched­ul­ing an appoint­ment, it’s crit­i­cal to deliv­er con­tent that posi­tions your orga­ni­za­tion as the trust­ed provider of choice.

At True North Cus­tom, we bring 30+ years of expe­ri­ence as a dig­i­tal health­care mar­ket­ing agency part­ner­ing with hos­pi­tals and health systems.

Our dig­i­tal mar­ket­ing ser­vices for health­care include:

  • Paid search—cost-effec­tive tar­get­ing and turnkey exe­cu­tion to engage prospects seek­ing infor­ma­tion on health con­di­tions and providers
  • Social media mar­ket­ing—sophis­ti­cat­ed tar­get­ing of ide­al patients on Face­book and Insta­gram that gen­er­ate leads for pri­or­i­ty ser­vice lines
  • Lead-nur­tur­ing—email mar­ket­ing strate­gies that advance leads from top of fun­nel engage­ment through to goal conversion
  • Unique land­ing pages—designed to advance prospects to the best next step on their health­care jour­ney through strate­gic, con­ver­sion-focused con­tent and calls to action
  • Cus­tom copy­writ­ing and design—reflects your brand iden­ti­ty, tone and voice to ensure con­tent res­onates with tar­get communities
  • Reg­u­lar report­ing and opti­miza­tion—per­for­mance reviews at your ide­al cadence with strate­gic rec­om­men­da­tions; in oth­er words, we don’t just “set it and for­get it”
  • Dash­board ana­lyt­ics—real-time access to per­for­mance report­ing and reg­u­lar dis­cus­sions to dri­ve ongo­ing optimizations
  • Direct mail—com­ple­men­tary print strate­gies to con­nect con­sumers to new providers and loca­tions, invite com­mu­ni­ty mem­bers to in-per­son events, encour­age mam­mo­grams and colono­scopies, and more

As a lead­ing health­care dig­i­tal mar­ket­ing agency, we’re here to lev­el up your patient acqui­si­tion strat­e­gy. Our ful­ly cus­tom and data-dri­ven approach to devel­op­ing mes­sag­ing, tar­get­ing, land­ing pages and oth­er cam­paign com­po­nents is proven to guide con­sumers from engage­ment through to conversion. 

Let’s talk about how to grow your pri­or­i­ty ser­vice lines!

“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”

Court­ney McDer­mott, Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions at Beau­fort Memo­r­i­al Hos­pi­tal

Orthopedics Campaign Increases Patient Engagement and Encounters

A year-long ortho­pe­dics cam­paign for Altru Health finds suc­cess dur­ing the busy sea­son and keeps poten­tial patients engaged dur­ing the qui­et months, too.

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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