Digital Marketing Campaigns

Our digital marketing services for healthcare are proven to guide consumers and grow patient volume.

The patient deci­sion mak­ing process often starts online where con­sumers learn about their con­di­tions and ail­ments, become aware of health­care providers, and research their options. Our dig­i­tal mar­ket­ing strate­gies for health­care are designed to con­nect the right con­sumers with the right mes­sages through the right chan­nels to guide them towards the next best action in their health­care journey.

To move con­sumers from aware­ness to action, we tai­lor dig­i­tal mar­ket­ing strate­gies that devel­op, nur­ture and grow the patient relationship.

Our dig­i­tal cam­paigns lever­age sophis­ti­cat­ed paid media strate­gies com­bined with SEO per­for­mance to engage con­sumers and guide them towards action. With near­ly 7 in 10 con­sumers search­ing for a provider online before sched­ul­ing an appoint­ment, it’s crit­i­cal to cre­ate an online expe­ri­ence that posi­tions your orga­ni­za­tion as the trust­ed provider of choice and pro­vides a fric­tion­less path toward conversion.

At True North Cus­tom, we bring 30+ years of health­care mar­ket­ing expe­ri­ence to our client rela­tion­ships as we part­ner to dri­ve ser­vice line vol­umes and con­sumer engagement.

Our inte­grat­ed dig­i­tal mar­ket­ing strate­gies for health­care include:

  • Paid search— turnkey exe­cu­tion of a sophis­ti­cat­ed key­word bid phi­los­o­phy designed to engage and con­vert high intent con­sumer search volume
  • Social media mar­ket­ing— strate­gic tar­get­ing of your ide­al patient pro­file on Face­book and Insta­gram to gen­er­ate leads for pri­or­i­ty ser­vice lines
  • Brand mar­ket­ing—when appro­pri­ate, inclu­sion of brand chan­nels like Pan­do­ra, YouTube, dis­play and more can boost per­for­mance of dig­i­tal strate­gies by dri­ving increased brand aware­ness with a broad­er audience
  • Con­tent mar­ket­ing—deliv­er­ing high-impact con­tent through­out cam­paign strate­gies to dri­ve per­for­mance, cap­ture organ­ic vol­umes via search to opti­mize SEO per­for­mance, and lever­ag­ing blog con­tent to dri­ve edu­ca­tion and awareness
  • Email mar­ket­ing—lever­ag­ing owned audi­ences and mar­ket­ing automa­tion plat­forms for both lead gen­er­a­tion and lead nur­tur­ing pur­pos­es to com­ple­ment paid media and con­tent mar­ket­ing efforts
  • Direct mail—com­ple­men­tary print strate­gies to con­nect con­sumers to new providers and loca­tions, invite com­mu­ni­ty mem­bers to in-per­son events, encour­age mam­mo­grams and colono­scopies, and more
  • Dash­board ana­lyt­ics—real-time access to per­for­mance report­ing and reg­u­lar dis­cus­sions to dri­ve ongo­ing optimizations

We devel­op our dig­i­tal strate­gies to align with each of our clients’ unique goals, tech­nol­o­gy stacks, pri­or­i­ty ser­vices lines, inter­nal resources and more to imple­ment effec­tive and effi­cient plans that pro­duce demon­stra­ble results.

As the dig­i­tal mar­ket­ing part­ner trust­ed by health­care orga­ni­za­tions of all sizes and types, we’re here to lev­el up your con­sumer engage­ment and patient acqui­si­tion strategies.

Let’s talk about how to grow your pri­or­i­ty ser­vice lines!

“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”

Court­ney McDer­mott, Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions at Beau­fort Memo­r­i­al Hos­pi­tal

Orthopedics Campaign Increases Patient Engagement and Encounters

A year-long ortho­pe­dics cam­paign for Altru Health finds suc­cess dur­ing the busy sea­son and keeps poten­tial patients engaged dur­ing the qui­et months, too.

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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