Digital Marketing Campaigns
Our digital marketing services for healthcare are proven to guide consumers and grow patient volume.
The patient journey often starts online with search, blogs and social media. Our digital marketing services for healthcare are designed to engage these consumers and guide them through to an encounter with your organization.
To move consumers from awareness to action, we tailor digital marketing strategies that develop, nurture and grow the patient relationship.
Our digital campaigns leverage sophisticated targeting combined with custom content to engage consumers with effective messaging and calls to action at the right point in their healthcare journey. With nearly 7 in 10 consumers searching for a provider online before scheduling an appointment, it’s critical to deliver content that positions your organization as the trusted provider of choice.
At True North Custom, we bring 30+ years of experience as a digital healthcare marketing agency partnering with hospitals and health systems.
Our digital marketing services for healthcare include:
- Paid search—cost-effective targeting and turnkey execution to engage prospects seeking information on health conditions and providers
- Social media marketing—sophisticated targeting of ideal patients on Facebook and Instagram that generate leads for priority service lines
- Lead-nurturing—email marketing strategies that advance leads from top of funnel engagement through to goal conversion
- Unique landing pages—designed to advance prospects to the best next step on their healthcare journey through strategic, conversion-focused content and calls to action
- Custom copywriting and design—reflects your brand identity, tone and voice to ensure content resonates with target communities
- Regular reporting and optimization—performance reviews at your ideal cadence with strategic recommendations; in other words, we don’t just “set it and forget it”
- Dashboard analytics—real-time access to performance reporting and regular discussions to drive ongoing optimizations
- Direct mail—complementary print strategies to connect consumers to new providers and locations, invite community members to in-person events, encourage mammograms and colonoscopies, and more
As a leading healthcare digital marketing agency, we’re here to level up your patient acquisition strategy. Our fully custom and data-driven approach to developing messaging, targeting, landing pages and other campaign components is proven to guide consumers from engagement through to conversion.
Let’s talk about how to grow your priority service lines!
“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”
Courtney McDermott, Director of Marketing and Communications at Beaufort Memorial Hospital
Orthopedics Campaign Increases Patient Engagement and Encounters
A year-long orthopedics campaign for Altru Health finds success during the busy season and keeps potential patients engaged during the quiet months, too.