Find, engage and turn prospects into your best customers.
Digital marketing is essential for engaging consumers on the patient journey, which now often starts online with search, blogs and social media and guides the experience through to their encounter with your organization.
To connect your healthcare organization with consumers, we tailor digital marketing strategies that develop, nurture and grow the patient relationship.
Our digital campaigns leverage sophisticated targeting combined with custom content to engage consumers with effective messaging and calls to action at the right point in their healthcare journey. With nearly 7 in 10 consumers searching for a provider online before scheduling an appointment, it’s critical to deliver content that positions your organization as the trusted provider of choice.
At True North Custom, we’re proud to leverage 30 years of experience in partnering with hospitals and health systems to develop digital campaigns.
Our digital campaigns include:
- Paid search—effective targeting and execution to engage prospects seeking information on health conditions and providers
- Social media marketing—sophisticated targeting of ideal patients on Facebook and Instagram that generate leads for priority service lines
- Lead-nurturing—email marketing strategies that advance leads from top of funnel engagement through to goal conversion
- Unique landing pages—designed to advance prospects based on a strategic call to action
- Custom copywriting and design—reflects your brand identity, tone and voice to ensure content resonates with target communities
- Regular reporting and optimization recommendations—we don’t just “set it and forget it”
- Dashboard analytics—real time access to performance reporting and regular review and discussion of data to support ongoing optimizations
- Direct mail—complementary print strategies to connect consumers to new providers and locations, invite community members to in-person events, encourage mammograms and colonoscopies, and more
Our fully custom and data-driven approach to developing messaging, targeting, landing pages and other campaign components is proven to effectively guide consumers from ad engagement through to conversion.
Let’s talk about how to grow your priority service lines!
“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”
Beaufort Memorial Hospital
Orthopedics Campaign Increases Patient Engagement and Encounters
A year-long orthopedics campaign for Altru Health finds success during the busy season and keeps potential patients engaged during the quiet months, too.