Digital Campaigns

Find, engage and turn prospects into your best customers.

Dig­i­tal mar­ket­ing is essen­tial for engag­ing con­sumers on the patient jour­ney, which now often starts online with search, blogs and social media and guides the expe­ri­ence through to their encounter with your organization.

Google PartnerTo con­nect your health­care orga­ni­za­tion with con­sumers, we tai­lor dig­i­tal mar­ket­ing strate­gies that devel­op, nur­ture and grow the patient relationship.

Our dig­i­tal cam­paigns lever­age sophis­ti­cat­ed tar­get­ing com­bined with cus­tom con­tent to engage con­sumers with effec­tive mes­sag­ing and calls to action at the right point in their health­care jour­ney. With near­ly 7 in 10 con­sumers search­ing for a provider online before sched­ul­ing an appoint­ment, it’s crit­i­cal to deliv­er con­tent that posi­tions your orga­ni­za­tion as the trust­ed provider of choice.

At True North Cus­tom, we’re proud to lever­age 30 years of expe­ri­ence in part­ner­ing with hos­pi­tals and health sys­tems to devel­op dig­i­tal campaigns.

Our dig­i­tal cam­paigns include:

  • Paid search—effec­tive tar­get­ing and exe­cu­tion to engage prospects seek­ing infor­ma­tion on health con­di­tions and providers
  • Social media mar­ket­ing—sophis­ti­cat­ed tar­get­ing of ide­al patients on Face­book and Insta­gram that gen­er­ate leads for pri­or­i­ty ser­vice lines
  • Lead-nur­tur­ing—email mar­ket­ing strate­gies that advance leads from top of fun­nel engage­ment through to goal conversion
  • Unique land­ing pages—designed to advance prospects based on a strate­gic call to action
  • Cus­tom copy­writ­ing and design—reflects your brand iden­ti­ty, tone and voice to ensure con­tent res­onates with tar­get communities
  • Reg­u­lar report­ing and opti­miza­tion rec­om­men­da­tions—we don’t just “set it and for­get it”
  • Dash­board ana­lyt­ics—real time access to per­for­mance report­ing and reg­u­lar review and dis­cus­sion of data to sup­port ongo­ing optimizations
  • Direct mail—com­ple­men­tary print strate­gies to con­nect con­sumers to new providers and loca­tions, invite com­mu­ni­ty mem­bers to in-per­son events, encour­age mam­mo­grams and colono­scopies, and more

Our ful­ly cus­tom and data-dri­ven approach to devel­op­ing mes­sag­ing, tar­get­ing, land­ing pages and oth­er cam­paign com­po­nents is proven to effec­tive­ly guide con­sumers from ad engage­ment through to conversion. 

Let’s talk about how to grow your pri­or­i­ty ser­vice lines!

“True North is a true partner in every sense of the word. We communicate openly and frequently, and there is no problem we can’t tackle together. They are extremely creative and responsive and they think about our needs proactively and responsibly.”

Beau­fort Memo­r­i­al Hos­pi­tal

Orthopedics Campaign Increases Patient Engagement and Encounters

A year-long ortho­pe­dics cam­paign for Altru Health finds suc­cess dur­ing the busy sea­son and keeps poten­tial patients engaged dur­ing the qui­et months, too.

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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