EPISODE 19
As VP of Mar­ket­ing at Emory Health­care, Amy Comeau has a unique van­tage point into the oppor­tu­ni­ties and chal­lenges of lead­ing brand and rev­enue growth strate­gies for a nation­al­ly ranked aca­d­e­m­ic health sys­tem. Find out how she’s pri­or­i­tiz­ing her plan, lever­ag­ing CRM and oth­er tools and get­ting buy-in from key stake­hold­ers to influ­ence all stages of the patient journey.

EPISODE 17
As chief mar­ket­ing offi­cer for Sum­mit Health, Matt Gove under­stands how to engage con­sumers and physi­cians and grow a health­care brand. Here are sev­en key take­aways from our recent pod­cast inter­view that will inspire your mar­ket­ing plan.

EPISODE 16
As Sys­tem Man­ag­er of Social Media at Com­mon­Spir­it Health, Julie Rose spear­heads social strat­e­gy across the system’s 140+ hos­pi­tals and 700 total care cen­ters in 21 states.

EPISODE 14
As a lead­ing mar­ket­ing voice with­in the 17-hos­pi­tal sys­tem, Michael McCauley is instru­men­tal in shap­ing the organization’s brand and growth strate­gies. Find out how he helps guide his com­mu­ni­ty and mar­ket­ing team to bet­ter health.

EPISODE 13
UNC Health­care is at the fore­front of vac­cine com­mu­ni­ca­tions strat­e­gy. We spoke with the system’s VP of Con­sumerism and Insights Vic­tor Reiss about how his team is help­ing guide mes­sag­ing for each com­mu­ni­ty served.

EPISODE 11
As VP and chief mar­ket­ing and com­mu­ni­ca­tions offi­cer for Ascen­sion, Nick Ragone has led the largest rebrand­ing ever in the health­care space. Find out how he’s keep­ing the system’s com­mu­ni­ties engaged dur­ing the pandemic.

EPISODE 10
In this con­ver­sa­tion for our Health­care Insight for Mar­keters pod­cast, HCA Vice Pres­i­dent of Dig­i­tal Strat­e­gy and Devel­op­ment Kel­ly Nye offers an insider’s view on dig­i­tal trans­for­ma­tion in healthcare.

EPISODE 8
Ban­ner Health Senior Direc­tor of Dig­i­tal Mar­ket­ing Chris Pace shares a behind-the-scenes look at imple­ment­ing an effec­tive dig­i­tal front door strategy.

EPISODE 7
Dur­ing our con­ver­sa­tion for the Health­care Insight pod­cast, Meghan Keaney Ander­son dropped dozens of truth bombs about how mar­keters can ele­vate per­for­mance and embrace change.

EPISODE 5
Rose Glenn — chief com­mu­ni­ca­tions and mar­ket­ing offi­cer at Michi­gan Med­i­cine and for­mer pres­i­dent of the board of the Soci­ety for Health­care Strat­e­gy and Mar­ket Devel­op­ment — shares price­less advice gleaned from 30+ years of experience.

EPISODE 4
We always come away from con­ver­sa­tions with Hol­ly Sul­li­van feel­ing smarter and inspired, and our recent inter­view for the Health­care Insight pod­cast was no exception.

EPISODE 2
As Direc­tor of Mar­ket Strat­e­gy at Sales­force, Math­ew Sweezey has a front-row seat to the future of mar­ket­ing. We recent­ly spoke with him on trends in con­sumer behav­ior and mar­ket­ing technology.

EPISODE 1
Aman­da Todor­ovich offers her view as senior direc­tor of dig­i­tal mar­ket­ing and health con­tent at Cleve­land Clinic.