Podcasts

Amy Comeau on Thriving in a Competitive Healthcare Market

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 19
As VP of Mar­ket­ing at Emory Health­care, Amy Comeau has a unique van­tage point into the oppor­tu­ni­ties and chal­lenges of lead­ing brand and rev­enue growth strate­gies for a nation­al­ly ranked aca­d­e­m­ic health sys­tem. Find out how she’s pri­or­i­tiz­ing her plan, lever­ag­ing CRM and oth­er tools and get­ting buy-in from key stake­hold­ers to influ­ence all stages of the patient journey.

From Quirky to Quantitative: Christine Albert on How Humanizing the LCMC Health Brand Is Driving Business Growth

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 18
In one of our most col­or­ful and com­pelling inter­views, LCMC Health Chief Mar­ket­ing and Expe­ri­ence Offi­cer Chris­tine Albert high­lights her team’s suc­cess in lever­ag­ing data to dif­fer­en­ti­ate the New Orleans-based brand and gen­er­ate bot­tom line results.

Matt Gove of Summit Health Challenges Marketers to Get the Basics Right

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 17
As chief mar­ket­ing offi­cer for Sum­mit Health, Matt Gove under­stands how to engage con­sumers and physi­cians and grow a health­care brand. Here are sev­en key take­aways from our recent pod­cast inter­view that will inspire your mar­ket­ing plan.

Julie Rose of CommonSpirit Health Shares Social Media Tips, Trends and Tools

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 16
As Sys­tem Man­ag­er of Social Media at Com­mon­Spir­it Health, Julie Rose spear­heads social strat­e­gy across the system’s 140+ hos­pi­tals and 700 total care cen­ters in 21 states.

CMO Ken Chaplin Shares Insights on Cancer Marketing at CTCA

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 15
Chief Mar­ket­ing Offi­cer Ken Chap­lin is advanc­ing the mis­sion of patient empow­er­ment and guid­ing the evo­lu­tion of can­cer mar­ket­ing at Can­cer Treat­ment Cen­ters of America.

Michael McCauley of Hackensack Meridian Health Talks Healthcare Marketing Trends and Leading with Trust

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 14
As a lead­ing mar­ket­ing voice with­in the 17-hos­pi­tal sys­tem, Michael McCauley is instru­men­tal in shap­ing the organization’s brand and growth strate­gies. Find out how he helps guide his com­mu­ni­ty and mar­ket­ing team to bet­ter health.

7 Insights that Inspired the COVID-19 Vaccine Communications Strategy at UNC Healthcare

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 13
UNC Health­care is at the fore­front of vac­cine com­mu­ni­ca­tions strat­e­gy. We spoke with the system’s VP of Con­sumerism and Insights Vic­tor Reiss about how his team is help­ing guide mes­sag­ing for each com­mu­ni­ty served.

Content Marketing Tips and Predictions for 2021 from Content Marketing Institute Founder Joe Pulizzi

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 12
As the founder of Con­tent Mar­ket­ing Insi­tuteJoe Pulizzi helped define and advance the dis­ci­pline con­sid­ered essen­tial to mod­ern mar­ket­ing. Here are his con­tent mar­ket­ing tips and pre­dic­tions for 2021.

Nick Ragone on the Acceleration of the Ascension Brand Journey and the Healthcare Marketing Discipline

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 11
As VP and chief mar­ket­ing and com­mu­ni­ca­tions offi­cer for Ascen­sion, Nick Ragone has led the largest rebrand­ing ever in the health­care space. Find out how he’s keep­ing the system’s com­mu­ni­ties engaged dur­ing the pandemic.

HCA’s Kelly Nye Is on the Vanguard of Digital Transformation in Healthcare

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 10
In this con­ver­sa­tion for our Health­care Insight for Mar­keters pod­cast, HCA Vice Pres­i­dent of Dig­i­tal Strat­e­gy and Devel­op­ment Kel­ly Nye offers an insider’s view on dig­i­tal trans­for­ma­tion in healthcare.

Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 9
As vice pres­i­dent of mar­ket­ing ser­vices, John­ny Smith is chal­leng­ing the sta­tus quo of busi­ness-to-busi­ness (B2B) health­care mar­ket­ing to empow­er his team at Encom­pass Health, the largest post-acute care provider in the country.

Chris Pace Gets Real about a Digital Front Door Strategy, His Personal Journey with Imposter Syndrome and More

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 8
Ban­ner Health Senior Direc­tor of Dig­i­tal Mar­ket­ing Chris Pace shares a behind-the-scenes look at imple­ment­ing an effec­tive dig­i­tal front door strategy.

Guiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and Minds

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 7
Dur­ing our con­ver­sa­tion for the Health­care Insight pod­cast, Meghan Keaney Ander­son dropped dozens of truth bombs about how mar­keters can ele­vate per­for­mance and embrace change.

From Funnels to Flywheels: Digital Marketing Virtuoso Rand Fishkin on Modernizing Your Approach to Engagement and Growth

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 6
As a co-founder of Moz and now CEO of Spark­Toro, Rand Fishkin is a lead­ing voice on dig­i­tal mar­ket­ing. He has a clear mes­sage for health­care mar­ket­ing professionals.

Rose Glenn on How to Have a Remarkable, Highly Rewarding Career in Healthcare

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 5
Rose Glenn — chief com­mu­ni­ca­tions and mar­ket­ing offi­cer at Michi­gan Med­i­cine and for­mer pres­i­dent of the board of the Soci­ety for Health­care Strat­e­gy and Mar­ket Devel­op­ment — shares price­less advice gleaned from 30+ years of experience.

SHSMD President Holly Sullivan Believes This Is Healthcare Marketing’s Moment

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 4
We always come away from con­ver­sa­tions with Hol­ly Sul­li­van feel­ing smarter and inspired, and our recent inter­view for the Health­care Insight pod­cast was no exception.

How Marketing Leaders at Vanderbilt are Making a Dent in the Healthcare Universe

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 3
Megan Pruce and Mal­lo­ry Yoder from the busi­ness engage­ment strate­gies team at Van­der­bilt Health share insights on their jour­ney to help­ing advance the shift to val­ue-dri­ven care.

Get Ready for the Context Marketing Revolution

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 2
As Direc­tor of Mar­ket Strat­e­gy at Sales­force, Math­ew Sweezey has a front-row seat to the future of mar­ket­ing. We recent­ly spoke with him on trends in con­sumer behav­ior and mar­ket­ing technology.

Building the #1 Hospital Blog

by True North Cus­tom | Health­care Insight for Mar­keters Podcast

EPISODE 1
Aman­da Todor­ovich offers her view as senior direc­tor of dig­i­tal mar­ket­ing and health con­tent at Cleve­land Clinic.

Find insights, ideas and best practices from the healthcare marketing experts at True North Custom on our blog.


The lat­est issue of our guide­book for health­care mar­keters offers fresh ideas and expert per­spec­tive to inform your con­sumer and physi­cian engage­ment strategies.

Find out how True North Custom can help

Send Us a Message

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Get in Touch

For infor­ma­tion on True North Cus­tom con­tent solu­tions or to sched­ule an intro meet­ing, con­tact Chief Mar­ket­ing Offi­cer Jason Skin­ner at (423) 305‑7692 or jskinner@truenorthcustom.com.

For infor­ma­tion on oppor­tu­ni­ties to join the True North Cus­tom team, vis­it our Careers page.

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