SEO and Web Content
Efficiently guide consumers from Google search to goal conversion.
At True North Custom, our work in the digital content and SEO space is designed to guide more consumers from a Google search and paid ad engagement to goal conversions.
Creating effective web content that is optimized for search engines is a priority and challenge for most healthcare organizations, and rightfully so: Search is the most influential source for hospital website traffic by a large margin. More importantly, website visitors who access your site through search are active prospects, as seven in 10 consumers run a search before scheduling an appointment with a hospital or physician/surgical practice.
Yet despite the time and energy invested, more than nine in 10 pages do not receive organic traffic from Google. The good news is that our team of digital marketing experts can connect your brand with consumers who are seeking solutions to their healthcare problems.
Our expertise includes:
- Strategy development—Extensive SEO research to guide content planning, development, and deployment
- Content development—Execution of content strategies across websites, blogs, and social platforms to effectively engage and convert target audiences
- Reporting and optimization—Ongoing reporting to sustain and optimize SEO strategies
True North Custom can be a partner for full-service digital content strategies, or we can come alongside existing resources to guide strategy, develop assets and create effective online experiences for consumers.
“There are many marketing firms able and willing to do healthcare marketing, but True North gives amazing customer service—some of the best we've worked with.”
HSHS Sacred Heart and St. Joseph's Hospitals