SEO and Web Content

Our experts in digital content and SEO for healthcare will guide your consumers from Google search to goal conversion.

At True North Cus­tom, our exper­tise in dig­i­tal con­tent and SEO for health­care is designed to guide more con­sumers from a Google search and paid ad engage­ment to goal conversions. 

Cre­at­ing effec­tive web con­tent that is opti­mized for search engines is a pri­or­i­ty and chal­lenge for most health­care orga­ni­za­tions, and right­ful­ly so: Search is the most influ­en­tial source for hos­pi­tal web­site traf­fic by a large mar­gin. More impor­tant­ly, web­site vis­i­tors who access your site through search are active prospects, as sev­en in 10 con­sumers run a search before sched­ul­ing an appoint­ment with a hos­pi­tal or physician/surgical practice. 

Yet despite the time and ener­gy invest­ed, more than nine in 10 pages do not receive organ­ic traf­fic from Google. The good news is that our team of dig­i­tal mar­ket­ing and SEO for health­care experts can con­nect your brand with con­sumers seek­ing solu­tions to their med­ical problems.

Our expertise includes:
  • Strat­e­gy devel­op­ment—Exten­sive SEO research to guide con­tent plan­ning, devel­op­ment, and deployment
  • Con­tent devel­op­ment—Exe­cu­tion of con­tent strate­gies across web­sites, blogs, and social plat­forms to effec­tive­ly engage and con­vert tar­get audiences
  • Report­ing and opti­miza­tion—Ongo­ing report­ing to sus­tain and opti­mize SEO for health­care strategies

True North Cus­tom can be a part­ner for full-ser­vice dig­i­tal con­tent strate­gies, or we can come along­side exist­ing resources to guide strat­e­gy, devel­op assets and cre­ate effec­tive online expe­ri­ences for consumers.

Your audi­ence needs answers to their ques­tions. Our proven approach to dig­i­tal con­tent and SEO for health­care can help.

“There are many marketing firms able and willing to do healthcare marketing, but True North gives amazing customer service—some of the best we’ve worked with.”

HSHS Sacred Heart and St. Joseph’s Hos­pi­tals

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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