Email Marketing Strategies
Our email marketing strategies are designed to nurture healthcare consumers toward conversion.
Email is one of the most effective ways to engage and nurture healthcare consumers. By keeping your brand top of mind and guiding consumers on their journey, you’re positioned as the provider of choice when the time comes to make a healthcare decision.
This is critical as 96% of your website visitors are not ready to connect—but they may provide contact information in exchange for valuable content.
Also, you control the data and distribution for email content—unlike social media and other “rented channels” where algorithms dictate reach. A well-designed email marketing strategy virtually guarantees your audience will receive the message.
At True North, we’ve been helping healthcare organizations leverage email marketing to build a digital audience, nurture service line prospects and engage patients and providers for 30 years.
Whether your goals involve consumer engagement or lead nurturing, our email marketing strategies work alongside your existing marketing technology investments to drive growth.
We create custom content, from copywriting to design, with your unique goals and email journey in mind.
Our email marketing strategies are designed to create:
- Lead generation through targeted outreach to ideal patients and referring providers
- Lead nurturing for consumers who have engaged with health risk assessments, downloadable assets and other conversion points, through our tools or a client’s marketing automation platform (MAP)
- Brand awareness and preference
We build consumer journeys and create content to plug into your MAP solutions, allowing you to engage target audiences with content appropriate for where they are in the healthcare journey.
Our automated trigger and drip campaigns increase conversion rates by nurturing early stage leads through to conversion while cross-promoting other relevant services, events and health content.
Your communities need content to guide their healthcare decisions. We can help.
Learn how we’re leveraging email marketing to convert leads into patients.
“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. True North has gone above and beyond. Definitely 5/5 stars!”
Methodist Health System
For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.
Baptist Health Guides Patients and Drives Growth with a Content-Driven Lead Nurturing Strategy
The marketing team at Baptist Health turned to True North Custom to address a common challenge: converting more qualified leads into patients.