Email Strategies

Deliver personalized content that nurtures your audience toward conversion.

Our email strate­gies work along­side your exist­ing mar­ket­ing tech­nol­o­gy invest­ments to dri­ve growth. We cre­ate cus­tom con­tent, from copy­writ­ing to design, with your unique goals and email jour­ney in mind.

Our email strate­gies are designed to create:

  • Lead gen­er­a­tion through tar­get­ed out­reach to ide­al patients and refer­ring providers
  • Lead nur­tur­ing for con­sumers who have engaged with HRAs, down­load­able assets and oth­er con­ver­sion points, through our tools or a client’s mar­ket­ing automa­tion plat­form (MAP)
  • Brand aware­ness and preference

Build con­sumer jour­neys and cre­ate con­tent to plug into MAP solu­tions, allow­ing you to engage tar­get audi­ences with con­tent appro­pri­ate for where they are in the health­care journey.

Auto­mat­ed trig­ger and drip cam­paigns increase con­ver­sion rates by nur­tur­ing ear­ly stage leads effec­tive­ly through to con­ver­sion while cross-pro­mot­ing oth­er rel­e­vant ser­vices, events and health content.

Your cus­tomers need con­tent to guide their health­care deci­sions. We can help.

“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. True North has gone above and beyond. Definitely 5/5 stars!”

Methodist Health Sys­tem

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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Baptist Health Guides Patients and Drives Growth with a Content-Driven Lead Nurturing Strategy

The mar­ket­ing team at Bap­tist Health turned to True North Cus­tom to address a com­mon chal­lenge: con­vert­ing more qual­i­fied leads into patients.

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