Email Strategies

Deliver personalized content that nurtures your audience toward conversion.

Our email strategies work alongside your existing marketing technology investments to drive growth. We create custom content, from copywriting to design, with your unique goals and email journey in mind.

Our email strategies are designed to create:

  • Lead generation through targeted outreach to ideal patients and referring providers
  • Lead nurturing for consumers who have engaged with HRAs, downloadable assets and other conversion points, through our tools or a client’s marketing automation platform (MAP)
  • Brand awareness and preference

Build consumer journeys and create content to plug into MAP solutions, allowing you to engage target audiences with content appropriate for where they are in the healthcare journey.

Automated trigger and drip campaigns increase conversion rates by nurturing early stage leads effectively through to conversion while cross-promoting other relevant services, events and health content.

Your customers need content to guide their healthcare decisions. We can help.

“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. True North has gone above and beyond. Definitely 5/5 stars!”

Methodist Health System

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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Email Nurturing Campaign Helps Regional Health System Convert Prospects Into Patients

Two service line-specific campaigns are helping Presence Health boost patient volume and build stronger relationships by leveraging its message of compassionate care.