Email Marketing Strategies

Our email marketing strategies are designed to nurture healthcare consumers toward conversion.

Email is one of the most effec­tive ways to engage and nur­ture health­care con­sumers. By keep­ing your brand top of mind and guid­ing con­sumers on their jour­ney, you’re posi­tioned as the provider of choice when the time comes to make a health­care decision.

This is crit­i­cal as 96% of your web­site vis­i­tors are not ready to connect—but they may pro­vide con­tact infor­ma­tion in exchange for valu­able content.

Also, you con­trol the data and dis­tri­b­u­tion for email content—unlike social media and oth­er “rent­ed chan­nels” where algo­rithms dic­tate reach. A well-designed email mar­ket­ing strat­e­gy vir­tu­al­ly guar­an­tees your audi­ence will receive the message.

At True North, we’ve been help­ing health­care orga­ni­za­tions lever­age email mar­ket­ing to build a dig­i­tal audi­ence, nur­ture ser­vice line prospects and engage patients and providers for 30 years.

Whether your goals involve con­sumer engage­ment or lead nur­tur­ing, our email mar­ket­ing strate­gies work along­side your exist­ing mar­ket­ing tech­nol­o­gy invest­ments to dri­ve growth.

We cre­ate cus­tom con­tent, from copy­writ­ing to design, with your unique goals and email jour­ney in mind.

Our email mar­ket­ing strate­gies are designed to create:

  • Lead gen­er­a­tion through tar­get­ed out­reach to ide­al patients and refer­ring providers
  • Lead nur­tur­ing for con­sumers who have engaged with health risk assess­ments, down­load­able assets and oth­er con­ver­sion points, through our tools or a client’s mar­ket­ing automa­tion plat­form (MAP)
  • Brand aware­ness and preference

We build con­sumer jour­neys and cre­ate con­tent to plug into your MAP solu­tions, allow­ing you to engage tar­get audi­ences with con­tent appro­pri­ate for where they are in the health­care journey.

Our auto­mat­ed trig­ger and drip cam­paigns increase con­ver­sion rates by nur­tur­ing ear­ly stage leads through to con­ver­sion while cross-pro­mot­ing oth­er rel­e­vant ser­vices, events and health content.

Your com­mu­ni­ties need con­tent to guide their health­care deci­sions. We can help.

Learn how we’re lever­ag­ing email mar­ket­ing to con­vert leads into patients.

“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. True North has gone above and beyond. Definitely 5/5 stars!”

Methodist Health Sys­tem

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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Baptist Health Guides Patients and Drives Growth with a Content-Driven Lead Nurturing Strategy

The mar­ket­ing team at Bap­tist Health turned to True North Cus­tom to address a com­mon chal­lenge: con­vert­ing more qual­i­fied leads into patients.

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