Get the Playbook for Marketing Cancer Care

Discover how to plan and execute campaigns that engage consumers, educate patients and position your organization as the most trusted partner on the cancer journey.


Mar­ket lead­ers under­stand that guid­ing patients and gen­er­at­ing vol­ume starts well before the diag­no­sis. By pro­mot­ing top-of-the-fun­nel ser­vices like diag­nos­tic screen­ings, you build trust in your brand and posi­tion your hos­pi­tal to cap­ture demand for bot­tom-of-the-fun­nel services.

This white paper iden­ti­fies keys to suc­cess in mar­ket­ing can­cer ser­vices and is based on our work with hun­dreds of health­care sys­tems around the coun­try. With our insights, you’ll learn:

  • The 5 fac­tors that influ­ence con­sumer choice for can­cer care
  • Dig­i­tal mar­ket­ing tac­tics that dri­ve screen­ing vol­umes and build patient loyalty
  • How to engage new­ly diag­nosed patients in the research phase to increase patient acquisition
  • And much more!

“True North is a true partner in every sense of the word. They are extremely creative and responsive and they think about our needs proactively and responsibly.”

— Court­ney McDer­mott, Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions at Beau­fort Memo­r­i­al Hospital

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