Discover how to plan and execute campaigns that engage consumers, educate patients and position your organization as the most trusted partner on the cancer journey.
Market leaders understand that guiding patients and generating volume starts well before the diagnosis. By promoting top-of-the-funnel services like diagnostic screenings, you build trust in your brand and position your hospital to capture demand for bottom-of-the-funnel services.
This white paper identifies keys to success in marketing cancer services and is based on our work with hundreds of healthcare systems around the country. With our insights, you’ll learn:
- The 5 factors that influence consumer choice for cancer care
- Digital marketing tactics that drive screening volumes and build patient loyalty
- How to engage newly diagnosed patients in the research phase to increase patient acquisition
- And much more!