Discover how to plan and execute content that gives healthcare audiences and search algorithms exactly what they want.
Planning web content and maximizing your search rankings goes beyond choosing the right keywords and editorial team. An effective content and SEO strategy must also include dedicated tools, templates, and best practices that permeate every step of the process—from creation to loading to promotion.
This white paper will illuminate the path to improved search performance.
Based on our work with hundreds of healthcare organizations across the country, you’ll learn how to:
- Employ a data-driven and well-organized approach to content planning
- Build a high-performing content team
- Leverage interlinking, metadata, and schema markup
- Optimize content for voice search and featured snippets
- Find the right training and certifications to achieve your professional goals
- And much more!