Get the Healthcare Marketer’s Complete Guide to Content Strategy and SEO

Discover how to plan and execute content that gives healthcare audiences and search algorithms exactly what they want.


Plan­ning web con­tent and max­i­miz­ing your search rank­ings goes beyond choos­ing the right key­words and edi­to­r­i­al team. An effec­tive con­tent and SEO strat­e­gy must also include ded­i­cat­ed tools, tem­plates, and best prac­tices that per­me­ate every step of the process—from cre­ation to load­ing to promotion.

This white paper will illu­mi­nate the path to improved search performance.

Based on our work with hun­dreds of health­care orga­ni­za­tions across the coun­try, you’ll learn how to:

  • Employ a data-dri­ven and well-orga­nized approach to con­tent planning
  • Build a high-per­form­ing con­tent team
  • Lever­age inter­link­ing, meta­da­ta, and schema markup
  • Opti­mize con­tent for voice search and fea­tured snippets
  • Find the right train­ing and cer­ti­fi­ca­tions to achieve your pro­fes­sion­al goals
  • And much more!

“True North is a true partner in every sense of the word. They are extremely creative and responsive and they think about our needs proactively and responsibly.”

— Court­ney McDer­mott, Direc­tor of Mar­ket­ing and Com­mu­ni­ca­tions at Beau­fort Memo­r­i­al Hospital

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