Physician Marketing Solutions

As experts in B2B healthcare marketing, we know how to engage providers and build awareness, grow referrals and boost reputation among your physician audience.

For more than 30 years, we’ve helped health­care clients engage physicians—arguably one of the most chal­leng­ing audi­ences to reach. As a leader in health­care B2B mar­ket­ing, we part­ner with hos­pi­tals and health sys­tems nation­wide to share their sto­ries of clin­i­cal excel­lence and cre­ate tools to sup­port clin­i­cal decision-making. 

Our exper­tise is ground­ed in cre­at­ing tar­get­ed cam­paigns and high-impact con­tent that align with physi­cian inter­ests. Whether your goals involve build­ing aware­ness, increas­ing patient refer­rals or improv­ing physi­cian rela­tions, our team of B2B health­care mar­ket­ing experts under­stands how to cre­ate effec­tive mes­sag­ing for max­i­mum response and ROI. 

From copy­writ­ing to design, we cre­ate award-win­ning clin­i­cal con­tent to:

  • Dri­ve refer­rals—Tar­get­ed email mar­ket­ing and direct mail that high­light your ser­vices, spe­cial­ists and tech­nol­o­gy and cre­ate a seam­less con­ver­sion path for health­care providers
  • Build brand loy­al­ty and rep­u­ta­tion—Cus­tom pub­li­ca­tions and dig­i­tal con­tent that dif­fer­en­ti­ate your brand and enhance per­cep­tion among your clin­i­cal audience
  • Improve U.S. News & World Report rep­u­ta­tion scores 

U.S. News & World Report

Boost your rep­u­ta­tion and inform provider choice.

If your U.S. News & World Report scores are start­ing to slip or you’re ready to move to the next lev­el, we can help. Our full-ser­vice solu­tions include:

  • Strate­gic guid­ance on con­tent, cam­paign work­flows and calls to action
  • Copy­writ­ing and editing
  • Design
  • List acqui­si­tion
  • Cam­paign management
  • Con­tent devel­op­ment and cre­ative execution
  • Report­ing

Your physi­cian com­mu­ni­ty demands rel­e­vant infor­ma­tion from you. With 30+ years of health­care B2B mar­ket­ing suc­cess, we can help.

“Everyone on the team is responsive when I ask questions or need help with resources. And the answer is always ‘yes,’ no matter what the question.”

Novant Health

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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