Blog and Social Content

Enable consumer engagement through relevant content that shows you care about your community’s health. 

The demand for health-relat­ed dig­i­tal con­tent is at an all-time high—and the inter­net has sur­passed friends, fam­i­ly and even physi­cians as the No. 1 source for health­care information. 

To meet the mod­ern consumer’s need for health­care infor­ma­tion, hos­pi­tal sys­tems and oth­er health orga­ni­za­tions must lev­el up their blog and social media strat­e­gy to deliv­er rel­e­vant, engag­ing con­tent where it mat­ters most.

At True North Cus­tom, we help your online con­sumers dis­cov­er rel­e­vant, engag­ing blog and social con­tent that encour­ages healthy lifestyle choic­es, show­cas­es your organization’s excel­lence and shares sto­ries of great patient outcomes.

Our blog and social con­tent ser­vices include:

  • Con­tent strat­e­gy and planning
  • Copy­writ­ing and editing
  • ADA com­pli­ance
  • Design
  • Search engine optimization
  • Con­tent pro­duc­tion includ­ing arti­cles, info­graph­ics, ani­mat­ed videos, edit­ing of client-sup­plied copy and more 
  • Pro­mo­tion strategies
  • Reg­u­lar reporting
  • Con­tent hub build, host­ing and ongo­ing management 

Whether you’re build­ing an audi­ence on Face­book, Insta­gram or anoth­er social media plat­form, deliv­er­ing high val­ue and qual­i­ty con­tent is crit­i­cal. We guide health­care orga­ni­za­tions through the process of con­tent plan­ning, devel­op­ment, dis­tri­b­u­tion and pro­mo­tion to increase engage­ment and deliv­er results for your investment. 

Blogs and Content Hubs

True North Custom’s blogs and con­tent hubs are cus­tom built for the unique needs of our clients, includ­ing ADA com­pli­ance and a wide vari­ety of fea­tures, such as social shar­ing, e‑news inte­gra­tions and more. By build­ing out a cus­tom site where con­sumers can expe­ri­ence a wide vari­ety of con­tent for­mats and sources, free from med­ical­ly spe­cif­ic con­tent and tech lim­i­ta­tions with­in their CMS, clients are sig­nif­i­cant­ly increas­ing online engage­ment with their tar­get audiences. 

Our con­tent hub solu­tion includes: 

  • Con­tent hub devel­op­ment and hosting
  • Con­tent cre­ation for ani­mat­ed videos, arti­cles, info­graph­ics and oth­er assets
  • Con­tent promotion
  • Report­ing on engage­ment and oth­er lead­ing indi­ca­tors of con­ver­sion intent 

In the absence of a con­tent hub, True North can also sup­port the cre­ation of blog con­tent, social media con­tent, edi­to­r­i­al cal­en­dars, deploy­ment strat­e­gy and more.

Be there when your cus­tomers are search­ing for health top­ics. We can help. 

“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. True North has gone above and beyond. Definitely 5/5 stars!”


Methodist Health System Boosts Consumer Engagement With Integrated Content Strategy

Find out how one of the lead­ing health­care providers in North Texas evolved its con­tent strat­e­gy to dri­ve expo­nen­tial growth in con­sumer engagement.

For 30 years, True North Custom has helped healthcare clients engage consumers and physicians with custom content. Complete the form below to learn more.

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