Print is one of the most effec­tive ways to engage your audi­ence— just ask Ama­zon or Face­book.

This is espe­cial­ly true if try­ing to reach young fam­i­lies. Gen Z is the largest gen­er­a­tion of con­sumers, and despite grow­ing up on social media and sur­round­ed by tech­nol­o­gy, those age 24 and younger are spend­ing more time read­ing print than on dig­i­tal platforms.

If you’re con­sid­er­ing print or plan­ning to evolve your pub­lish­ing pro­gram, True North Cus­tom can help.

We cre­ate ful­ly per­son­al­ized print capa­bil­i­ties for hun­dreds of health­care orga­ni­za­tions nation­wide with diverse audi­ences. This enables us to cap­ture the atten­tion of par­tic­u­lar­ly chal­leng­ing stake­hold­ers, take a per­son­al­ized or dar­ing spin on con­tent, and make sure your strat­e­gy hits the goals you have set—all while cre­at­ing an inspir­ing, author­i­ta­tive and enter­tain­ing read for consumers.

Our cus­tom print solu­tions include:

• Full-ser­vice print pub­li­ca­tion exe­cu­tion for con­sumers, physi­cians, donors, staff and more 
• Strate­gic guid­ance and project man­age­ment by a ded­i­cat­ed account team
• Edi­to­r­i­al strat­e­gy devel­op­ment includ­ing copy­writ­ing, edit­ing, fact-check­ing and interviewing
• Con­tent cal­en­dar devel­op­ment and con­tent plan­ning support 
• Cus­tom design and col­lab­o­ra­tion on photography
• Con­tent inte­gra­tion with your web­site, blog and social media accounts
• Inte­gra­tion with your CRM and/or call cen­ter for audi­ence tar­get­ing and ROI tracking
• Annu­al read­er­ship surveys
• Per­for­mance reporting

Our approach to cus­tom pub­lish­ing comes from 30 years of expe­ri­ence and is designed to reflect your unique brand voice, local demo­graph­ics and tar­get deliv­ery schedules.