Healthcare marketers are rediscovering the power of print as one of the most effective methods for driving engagement and growth.
From consumer magazines featuring patient stories, wellness tips and calendars to direct mail pieces that inspire immediate action, print creates an engaging experience that connects communities to healthcare brands in a meaningful way.
If you’re considering print or planning to evolve your publishing program, True North Custom can help.
Our fully personalized print capabilities are designed to interest your patients and ideal prospects in a way specifically tailored to their unique needs. We write for hundreds of healthcare organizations nationwide with diverse audiences. This enables us to capture the attention of particularly challenging stakeholders, take a personalized or daring spin on content and make sure your strategy hits the goals you have set—all while creating an inspiring and entertaining read for consumers.
Our custom print solutions include:
- Full-service print publication execution for consumer, physician, donor or other audiences
- Strategic guidance and project management by a dedicated account team
- Editorial calendar development and content planning support
- Interviews with your patients, physicians and other stakeholders
- Copywriting and editing
- Custom design and collaboration on photography
- Content integration with your website, blog and social media accounts
- Integration with your CRM and/or call center for audience targeting and ROI tracking
- Annual readership surveys
- Performance reporting
Our approach to custom publishing comes from 30 years of experience and is designed to reflect your unique brand voice, local demographics and target delivery schedules—freeing you up from day-to-day production.
“The True North team is amazing to work with. They really understand healthcare and the trends in the market. I can't reiterate enough how awesome the team is and how much they have helped our marketing efforts in terms of content generation!”
— Manager of Marketing and Community Relations, Washington Health System
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