Engage consumers. Grow your audience. Build affinity for your healthcare brand.

We can help you drive consumer engagement in healthcare.

At True North Cus­tom, we under­stand how to engage con­sumers at every step of the health­care journey.

For more than 30 years, we’ve part­nered with health sys­tems to guide their com­mu­ni­ties and grow their orga­ni­za­tions. Our con­tent solu­tions are designed to increase engage­ment, deliv­er results, and can be tai­lored to your unique brand, goals and budget: 

Blog and Social Content

Effec­tive con­tent has the abil­i­ty to show­case your organization’s excel­lence and pro­vide fric­tion­less path­ways to clin­i­cal support. 

We help your con­sumers dis­cov­er rel­e­vant blog and social con­tent that encour­ages healthy lifestyle choic­es and high­lights great patient outcomes. 

By adapt­ing to your par­tic­u­lar needs, we gen­er­ate unique design capa­bil­i­ties for info­graph­ics and ani­mat­ed videos, inte­grate new chan­nels such as Insta­gram, and align your greater mar­ket­ing strat­e­gy with our process of con­tent plan­ning, cre­ation, dis­tri­b­u­tion and promotion.

Web­site Content

Con­sumers are con­stant­ly search­ing for answers to their health con­cerns and seek­ing infor­ma­tion on their diag­noses. Health­care providers are unique­ly posi­tioned to be a resource dur­ing these moments, and robust web­site con­tent is crit­i­cal. Gone are the days of sole­ly fea­tur­ing providers, loca­tions and pro­grams on your site. To com­pete in your mar­ket for con­ver­sions and organ­ic rank­ings in 2021, infor­ma­tion on a wide vari­ety of symp­toms, con­di­tions and treat­ments is a must.

We help health­care providers across the coun­try devel­op their web con­tent plans based on ser­vice line pri­or­i­ties and SEO research, and then exe­cute on those strate­gies to ensure per­for­mance deliv­ers on goals and gen­er­ates return on investment. 

Print Pub­li­ca­tions 

We write for hun­dreds of health­care orga­ni­za­tions nation­wide with diverse audi­ences. This enables us to cap­ture the atten­tion of par­tic­u­lar­ly chal­leng­ing stake­hold­ers, take a per­son­al­ized or dar­ing spin on con­tent and make sure your pub­lish­ing strat­e­gy hits the goals you have set—all while cre­at­ing con­tent that is inspir­ing and enter­tain­ing for consumers.

Our approach to cus­tom pub­lish­ing is designed to reflect your unique brand voice, local demo­graph­ics and tar­get deliv­ery sched­ules while free­ing you up from day-to-day production.

Let’s level up your consumer engagement strategy.

Talk to a True North strate­gist about how con­sumer pref­er­ences are changing—and how to adjust your mar­ket­ing strat­e­gy for max­i­mum effectiveness.

“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. They’ve gone above and beyond, starting with the contract review process, continuing with our magazine and website builds and now with our ongoing products. Their responsiveness is among the best I’ve seen. Definitely 5/5 stars!”

— Sta­cy Covitz, VP of Mar­ket­ing at Methodist Health Sys­tem

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