Engage consumers. Grow your audience. Build affinity for your healthcare brand.
At True North Custom, we understand how to engage consumers at every step of the healthcare journey.
For more than 30 years, we’ve partnered with health systems to guide their communities and grow their organizations. Our content solutions are designed to increase engagement, deliver results, and can be tailored to your unique brand, goals and budget:
Blog and Social Content
Effective content has the ability to showcase your organization’s excellence and provide frictionless pathways to clinical support.
We help your consumers discover relevant blog and social content that encourages healthy lifestyle choices and highlights great patient outcomes.
By adapting to your particular needs, we generate unique design capabilities for infographics and animated videos, integrate new channels such as Instagram, and align your greater marketing strategy with our process of content planning, creation, distribution and promotion.
Consumers are constantly searching for answers to their health concerns and seeking information on their diagnoses. Healthcare providers are uniquely positioned to be a resource during these moments, and robust website content is critical. Gone are the days of solely featuring providers, locations and programs on your site. To compete in your market for conversions and organic rankings in 2021, information on a wide variety of symptoms, conditions and treatments is a must.
We help healthcare providers across the country develop their web content plans based on service line priorities and SEO research, and then execute on those strategies to ensure performance delivers on goals and generates return on investment.
We write for hundreds of healthcare organizations nationwide with diverse audiences. This enables us to capture the attention of particularly challenging stakeholders, take a personalized or daring spin on content and make sure your publishing strategy hits the goals you have set—all while creating content that is inspiring and entertaining for consumers.
Our approach to custom publishing is designed to reflect your unique brand voice, local demographics and target delivery schedules while freeing you up from day-to-day production.
Let’s level up your consumer engagement strategy.
Talk to a True North strategist about how consumer preferences are changing—and how to adjust your marketing strategy for maximum effectiveness.
“The most important quality I need from a vendor is the creativity and agility to address and solve both my unique and traditional pain points. They’ve gone above and beyond, starting with the contract review process, continuing with our magazine and website builds and now with our ongoing products. Their responsiveness is among the best I’ve seen. Definitely 5/5 stars!”
— Stacy Covitz, VP of Marketing at Methodist Health System