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For infor­ma­tion on True North Cus­tom con­tent solu­tions or to sched­ule an intro­duc­to­ry meet­ing, con­tact Chief Mar­ket­ing Offi­cer Jason Skin­ner at (423) 305‑7692 or jskinner@truenorthcustom.com. For infor­ma­tion on oppor­tu­ni­ties to join the True North Cus­tom team, vis­it our Careers page.

Frequently Asked Questions

How do you create custom content for clients across the country?

To part­ner with health­care clients in 46 states over the past 30 years, we’ve devel­oped a high­ly col­lab­o­ra­tive phi­los­o­phy that is designed to deliv­er effec­tive solu­tions on time and on bud­get. This is facil­i­tat­ed through fre­quent meet­ings, includ­ing on-site strat­e­gy and plan­ning ses­sions with your ded­i­cat­ed account team that includes an account man­ag­er, man­ag­ing edi­tor, cre­ative design­er and dig­i­tal mar­ket­ing specialist. 

What is your pricing?

We build cus­tom strate­gies for clients based on their mar­ket­ing goals. We are ful­ly trans­par­ent in our pric­ing, and there are no hid­den costs. Con­tact us to start build­ing a solu­tion today.

What hospitals and health systems have you worked with?

For the past 30 years, we have part­nered with hun­dreds of hos­pi­tals and health sys­tems coast to coast. Read more about our case stud­ies and client suc­cess­es

How do you measure success?

We believe mea­sure­ment is inte­gral to any mar­ket­ing ini­tia­tive, and like all aspects of our work, our approach to ana­lyt­ics and report­ing is ful­ly cus­tom based on your goals and the met­rics that mat­ter to you. To achieve this, we ana­lyze per­for­mance and com­mu­ni­cate per­for­mance data in three pri­ma­ry ways: research, response and return on investment.

How do you ensure accuracy and HIPAA compliance?

Before every issue is sent to print and dig­i­tal con­tent is deployed, the True North Cus­tom team con­ducts a thor­ough qual­i­ty-con­trol process that ensures con­tent, design and oth­er ele­ments adhere to our stan­dards of excel­lence. This includes con­firm­ing no con­flicts with HIPAA pol­i­cy along with the accu­ra­cy of every name, phone num­ber and oth­er facts with­in each piece of con­tent, along with check­ing image res­o­lu­tion, font con­sis­ten­cy and col­or matching.

How do you guide clients on the most effective topics?

As a proac­tive part­ner, we will pro­vide top­ic ideas based on your pri­or­i­ties and high-per­form­ing con­tent across our nation­al client base, along with sea­son­al health obser­vances, cur­rent health-relat­ed issues from nation­al head­lines, and oth­er rel­e­vant top­ics of inter­est that can inspire and sup­ple­ment local stories.

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