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Frequently Asked Questions
How do you create custom content for clients across the country?
To partner with healthcare clients in 46 states over the past 30 years, we’ve developed a highly collaborative philosophy that is designed to deliver effective solutions on time and on budget. This is facilitated through frequent meetings, including on-site strategy and planning sessions with your dedicated account team that includes an account manager, managing editor, creative designer and digital marketing specialist.
What is your pricing?
We build custom strategies for clients based on their marketing goals. We are fully transparent in our pricing, and there are no hidden costs. Contact us to start building a solution today.
What hospitals and health systems have you worked with?
For the past 30 years, we have partnered with hundreds of hospitals and health systems coast to coast. Read more about our case studies and client successes.
How do you measure success?
We believe measurement is integral to any marketing initiative, and like all aspects of our work, our approach to analytics and reporting is fully custom based on your goals and the metrics that matter to you. To achieve this, we analyze performance and communicate performance data in three primary ways: research, response and return on investment.
How do you ensure accuracy and HIPAA compliance?
Before every issue is sent to print and digital content is deployed, the True North Custom team conducts a thorough quality-control process that ensures content, design and other elements adhere to our standards of excellence. This includes confirming no conflicts with HIPAA policy along with the accuracy of every name, phone number and other facts within each piece of content, along with checking image resolution, font consistency and color matching.
How do you guide clients on the most effective topics?
As a proactive partner, we will provide topic ideas based on your priorities and high-performing content across our national client base, along with seasonal health observances, current health-related issues from national headlines, and other relevant topics of interest that can inspire and supplement local stories.