Get more patients.
Guide your community.
Grow your organization with service line campaigns.
If your goals are to grow patient volume and drive revenue, our service line campaigns for healthcare can deliver.
We tailor digital marketing strategies that guide consumers from ad engagement through to conversion on the full-spectrum of service lines.
Whether you’re looking to drive signups for a new bariatric surgery seminar or an orthopedic care assessment, True North Custom can help.
Our service line marketing campaigns engage patients and consumers with:
- Paid search—effective targeting and execution to engage prospects actively seeking information on health conditions and providers
- Social media marketing—sophisticated targeting and messaging approach through Facebook, Twitter and Instagram that connects with the right consumers to build a brand relationship and inspire action
- Conversion-focused landing pages—designed to help prospects take the next step based on a strategic call to action tailored to where the consumer is at in the decision-making journey
- Lead-nurturing—email marketing strategies that advance leads from top-of-funnel engagement through to goal conversion
- Custom copywriting and design—reflects your brand identity, tone and voice to ensure ad copy and content resonates with target audiences
- Dashboard analytics and reporting—real-time access to performance reporting, as well as regular review and discussion of data to support ongoing optimizations; in other words, we don’t just “set it and forget it”
True North can execute the full continuum of service line growth strategies, or we can support consumer engagement through existing initiatives with content, email nurturing, print marketing, direct mail support and other elements that may represent a gap in your current approach.
“True North is a true partner in every sense of the word. We communicate openly and frequently; there is no problem we can’t tackle together; they are extremely creative and responsive; and, they think about our needs proactively and responsibly.”
— Courtney McDermott, Director of Marketing at Beaufort Memorial Hospital
Want to learn more about service line marketing?
Download our free whitepaper to glean industry advice from True North strategists.