Build Volume and Grow Revenue through Service Line Campaigns for Healthcare

Hospital and health system executives expect marketing to lead financial recovery for their organizations. We can help drive revenue growth through service line campaigns for healthcare.

If your goals include finding, engaging and converting qualified prospects, True North Custom service line campaigns for healthcare can help.

We tailor digital marketing strategies that leverage sophisticated targeting and custom content to guide consumers from ad engagement through to conversion.

Our digital campaigns include:

  • Paid search—effective targeting and execution to engage prospects actively seeking information on health conditions and providers
  • Social media marketing—sophisticated targeting and messaging approach through Facebook, Twitter and Instagram that connects with the right consumers to build a brand relationship and inspire action
  • Unique landing pages—designed to convert prospects based on a strategic call to action tailored to where the consumer is at in the decision making journey
  • Lead-nurturing—email marketing strategies that advance leads from top of funnel engagement through to goal conversion
  • Custom copywriting and design—reflects your brand identity, tone and voice to ensure ad copy and content resonates with target audiences
  • Dashboard analytics and regular reporting reviews—real time access to performance reporting, as well as regular review and discussion of data to support ongoing optimizations—we don’t just “set it and forget it”

True North can execute the full continuum of service line growth strategies, or we can support existing initiatives with content, email nurturing, direct mail support and other elements that may represent a gap in your current approach.

“I'm so grateful to the True North team for helping us manage so many projects at once. I'm amazed by the quality of work and project management they display at every turn!”

— Content Manager, VANDERBILT UNIVERSITY MEDICAL CENTER

Want to learn more about service line marketing?

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