Get more patients. 

Guide your community. 

Grow your organization with service line campaigns.

Build volume and grow revenue through service line campaigns for healthcare.

If your goals are to grow patient vol­ume and dri­ve rev­enue, our ser­vice line cam­paigns for health­care can deliver.

We tai­lor dig­i­tal mar­ket­ing strate­gies that guide con­sumers from ad engage­ment through to con­ver­sion on the full-spec­trum of ser­vice lines. 

Whether you’re look­ing to dri­ve signups for a new bariatric surgery sem­i­nar or an ortho­pe­dic care assess­ment, True North Cus­tom can help.

Our ser­vice line mar­ket­ing cam­paigns engage patients and con­sumers with:

  • Paid search—effec­tive tar­get­ing and exe­cu­tion to engage prospects active­ly seek­ing infor­ma­tion on health con­di­tions and providers
  • Social media mar­ket­ing—sophis­ti­cat­ed tar­get­ing and mes­sag­ing approach through Face­book, Twit­ter and Insta­gram that con­nects with the right con­sumers to build a brand rela­tion­ship and inspire action
  • Con­ver­sion-focused land­ing pages—designed to help prospects take the next step based on a strate­gic call to action tai­lored to where the con­sumer is at in the deci­sion-mak­ing journey
  • Lead-nur­tur­ing—email mar­ket­ing strate­gies that advance leads from top-of-fun­nel engage­ment through to goal conversion
  • Cus­tom copy­writ­ing and design—reflects your brand iden­ti­ty, tone and voice to ensure ad copy and con­tent res­onates with tar­get audiences
  • Dash­board ana­lyt­ics and report­ing—real-time access to per­for­mance report­ing, as well as reg­u­lar review and dis­cus­sion of data to sup­port ongo­ing opti­miza­tions; in oth­er words, we don’t just “set it and for­get it”

True North can exe­cute the full con­tin­u­um of ser­vice line growth strate­gies, or we can sup­port con­sumer engage­ment through exist­ing ini­tia­tives with con­tent, email nur­tur­ing, print mar­ket­ing, direct mail sup­port and oth­er ele­ments that may rep­re­sent a gap in your cur­rent approach.

“True North is a true partner in every sense of the word. We communicate openly and frequently; there is no problem we can’t tackle together; they are extremely creative and responsive; and, they think about our needs proactively and responsibly.”

— Court­ney McDer­mott, Direc­tor of Mar­ket­ing at Beau­fort Memo­r­i­al Hospital

Want to learn more about service line marketing? 

Down­load our free whitepa­per to glean indus­try advice from True North strategists.

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