With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.
Looking for a fun, engaging way to stay current on marketing topics and industry trends? Check out the healthcare marketing podcast from True North!
Hosted by President Eric Silberman and Vice President of Strategy and Business Development Jane Crosby, the podcast was created to share our best practices plus actionable ideas from the brightest minds in content marketing, digital marketing and healthcare strategy.
Check out their conversations with experts from Cleveland Clinic, Salesforce and other leading brands:
Episode 1: Building the #1 Hospital Blog with Amanda Todorovich from Cleveland Clinic
Cleveland Clinic sets the pace for content marketing in healthcare, and Senior Director of Digital Marketing and Health Content Amanda Todorovich offers her view from the peak as senior director of digital marketing and health content. In this inaugural episode for our healthcare marketing podcast, you’ll find out how she’s built an elite team based on the guiding philosophy “How do we beat yesterday?” and why more than 10 million visitors turn to Health Essentials—the #1 hospital blog in America—each month. You’ll learn which channels are driving the most engagement during COVID-19, the blog’s top-performing piece of content for many years, how the hospital is leveraging TikTok and much more!
Episode 2: Get Ready for the Context Marketing Revolution with Mathew Sweezey from Salesforce
As director of market strategy at Salesforce, Mathew Sweezey has a front-row seat to the transformations in consumer behavior and modern technology. He draws on those insights and his experience working with some of the world’s largest and most well-respected brands—including AT&T, Dell, UPS, The Home Depot and more—in his new book: "The Context Marketing Revolution," published by Harvard Press. Find out why Mathew believes marketers have to change the way we think about our brands and our marketplace to succeed in the post-COVID-19 future.
Episode 3: How Marketing Leaders at Vanderbilt Health are Making a Dent in the Healthcare Universe
Vanderbilt Health is a national leader in value-driven care. The marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge—Megan Pruce, VP of strategic marketing, and Mallory Yoder, senior manager of business engagement strategies—on best practices for successfully engaging both physicians and consumers around population health strategies, what it takes to build a cross-functional team and other critical issues in advancing the mindset shift from value-based care to value-for-volume.
Episode 4: SHSMD President Holly Sullivan Believes This Is Healthcare Marketing’s Moment
In the words of Holly Sullivan, senior director of strategic marketing at Spectrum Health and president of the board for the Society for Healthcare Strategy and Marketing Development, “Our organizations are looking to marketing to help get through this.” In this episode focused on effective leadership and communication during a crisis, you’ll learn how she’s helping her 14-hospital system and 4,000+ SHSMD members rise to the occasion and guide their communities toward recovery and growth.
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