News & Updates

True North Custom Selected to Host Master Class on Digital Marketing at 2020 Healthcare Internet Conference

by | Dec 11, 2020 | News & Updates | 0 comments

The virtual master class during HCIC@Home focused on the successful uses of email, marketing automation and artificial intelligence (AI).

Our team is fre­quent­ly asked to share insights on crit­i­cal health­care mar­ket­ing top­ics and trends. Based on our work with lead­ing hos­pi­tals, health sys­tems and oth­er health­care orga­ni­za­tions, True North was select­ed to facil­i­tate a mas­ter class at the 2020 Health­care Inter­net Con­fer­ence (HCIC@Home) fea­tur­ing the fol­low­ing health sys­tems and their high­ly effec­tive dig­i­tal mar­ket­ing strategies:

Bap­tist Health Sys­tem—lever­ag­ing unique email strate­gies to engage con­sumers with key ser­vice lines.

Med­ical City Health­care—using mar­ket­ing automa­tion and health risk assess­ments (HRAs) to cre­ate ROI.

The Uni­ver­si­ty of Iowa Health Care—using search as part of its pro­gram­mat­ic strategy.

Find out how we helped Baptist Health create a content-driven lead nurturing strategy. Read the case study!

Along with HCIC, we’re proud to have pre­sent­ed at sev­er­al indus­try events this year, including:

  • Health­care Mar­ket­ing and Physi­cian Strate­gies Summit
  • Health­care Mar­ket­ing National
  • Vir­tu­al Hos­pi­tal Mar­ket­ing Edu­ca­tion­al Series
  • Car­oli­nas Health­care Pub­lic Rela­tions and Mar­ket­ing Soci­ety (CHPRMS)
  • Wis­con­sin Health­care Pub­lic Rela­tions and Mar­ket­ing Soci­ety (WHPRMS)

About HCIC

Since 1996, the HCI­C’s core mis­sion is to explore the lat­est advance­ments in health­care mar­ket­ing tech­nol­o­gy by gath­er­ing indus­try pro­fes­sion­als and experts to share their knowl­edge. Par­tic­i­pants have the oppor­tu­ni­ty to learn about new tech­nolo­gies and strate­gies that they can apply to their dig­i­tal mar­ket­ing roles.

To purchase recordings of the digital marketing master class and other sessions from the 2020 HCIC@Home conference, sign up for HCIC Rewind.

Also, check out our Com­plete Guide to Health­care Mar­ket­ing Con­fer­ences for upcom­ing events where True North strate­gists will be shar­ing insights and ideas!

Want More Healthcare Marketing Insights?

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