News & Updates

True North Custom Selected to Host Master Class on Digital Marketing at 2020 Healthcare Internet Conference

by | Dec 11, 2020 | News & Updates | 0 comments

The virtual master class during HCIC@Home focused on the successful uses of email, marketing automation and artificial intelligence (AI).

Our team is frequently asked to share insights on critical healthcare marketing topics and trends. Based on our work with leading hospitals, health systems and other healthcare organizations, True North was selected to facilitate a master class at the 2020 Healthcare Internet Conference (HCIC@Home) featuring the following health systems and their highly effective digital marketing strategies:

Baptist Health System—leveraging unique email strategies to engage consumers with key service lines.

Medical City Healthcare—using marketing automation and health risk assessments (HRAs) to create ROI.

The University of Iowa Health Care—using search as part of its programmatic strategy.

Find out how we helped Baptist Health create a content-driven lead nurturing strategy. Read the case study!

Along with HCIC, we’re proud to have presented at several industry events this year, including:

  • Healthcare Marketing and Physician Strategies Summit
  • Healthcare Marketing National
  • Virtual Hospital Marketing Educational Series
  • Carolinas Healthcare Public Relations and Marketing Society (CHPRMS)
  • Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS)

About HCIC

Since 1996, the HCIC's core mission is to explore the latest advancements in healthcare marketing technology by gathering industry professionals and experts to share their knowledge. Participants have the opportunity to learn about new technologies and strategies that they can apply to their digital marketing roles.

To purchase recordings of the digital marketing master class and other sessions from the 2020 HCIC@Home conference, sign up for HCIC Rewind.

Also, check out our Complete Guide to Healthcare Marketing Conferences for upcoming events where True North strategists will be sharing insights and ideas!

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