News & Updates

True North Client Wins Healthcare Provider Blog of the Year Award

by | Jul 16, 2020 | News & Updates | 0 comments

It’s the healthcare marketing awards season once again. This year, we’re celebrating several clients recognized for excellence in marketing and communications. 

Healthcare Provider Blog of the Year: Methodist Health System

True North Custom Client Wins Healthcare Provider Blog of the Year AwardSHINE Online from Methodist Health Sys­tem was select­ed as the 2020 Medi­gy Health­care and IT Mar­ket­ing Com­mu­ni­ty (HITMC) Blog of the Year in the health­care provider cat­e­go­ry. A selec­tion com­mit­tee and pan­el of judges deter­mined the site was the best of the best this past year based on “qual­i­ty of con­tent, fre­quen­cy of updates and over­all presentation.” 

Awards such as these con­tribute to our clien­t’s over­all brand author­i­ty in a pos­i­tive way and rep­re­sent the strength of these health sys­tems in their com­mu­ni­ties. By pro­duc­ing blog con­tent that is mean­ing­ful, impact­ful, rel­e­vant and well-researched, a hos­pi­tal is able to effec­tive­ly com­mu­ni­cate and pro­mote their ser­vice lines. We con­grat­u­late these health sys­tems and orga­ni­za­tions for their achievements.

Find out how Methodist Health System evolved its content strategy to boost consumer engagement — including 1,000% YOY growth in web traffic.

External Publication Award Winners

Spon­sored by Health­care Mar­ket­ing Report, the Health­care Adver­tis­ing Awards is an elite com­pe­ti­tion ded­i­cat­ed to rec­og­niz­ing the nation’s most tal­ent­ed health­care mar­ket­ing pro­fes­sion­als for excel­lence in adver­tis­ing. The Health­care Adver­tis­ing Awards are the old­est, largest, and most wide­ly respect­ed health­care adver­tis­ing awards competition.

The fol­low­ing True North clients were rec­og­nized for excel­lence in exter­nal publications.

Methodist Health System

The SHINE Online blog and con­sumer pub­li­ca­tion received a Sil­ver Award.

St. Louis Children’s 

Kid’s Today received a Mer­it Award.

Global Down Syndrome Foundation

Down Syn­drome World mag­a­zine received a Mer­it Award.

About the Awards

A nation­al pan­el of judges was engaged in review­ing all entries based on cre­ativ­i­ty, qual­i­ty, mes­sage effec­tive­ness, con­sumer appeal, graph­ic design and over­all impact. Here’s the list of 2020 Health­care Adver­tis­ing Award win­ners.

Let’s Level Up Your Content

Find out how we’re help­ing health­care orga­ni­za­tions devel­op award-wor­thy and high­ly effec­tive con­tent and campaigns.

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