Pro Tips for Flu Shot Marketing in the COVID-19 Era

by | Oct 20, 2020 | Healthcare Industry Insights | 0 comments

For most hospitals and health systems, flu shot marketing is a staple on the seasonal content calendar. This year, the stakes are much higher, and the flu-related content shared with your community can have a major impact on avoiding a “twindemic” as COVID-19 continues to spread.

Here are the ways we’re guid­ing health­care clients in cre­at­ing effec­tive flu shot mar­ket­ing con­tent dur­ing the COVID-19 era:

Follow the Guidelines

With so many the­o­ries sur­round­ing the pan­dem­ic, con­tent relat­ed to the flu should adhere to CDC guide­lines and be tai­lored to unique needs with­in your local mar­ket. Your web­site and social pages should offer guid­ance on why, how, when and where to get a flu shot and what to do if you cur­rent­ly have COVID-19 or were pre­vi­ous­ly infected.

Here are a few con­sid­er­a­tions when cre­at­ing your flu-focused content.

Tim­ing — For the gen­er­al pub­lic, the CDC has not changed the rec­om­mend­ed tim­ing for flu vac­ci­na­tions this sea­son. Like most years, Sep­tem­ber and Octo­ber are ide­al. How­ev­er, vac­ci­na­tions should con­tin­ue in Jan­u­ary or even lat­er as long as flu virus­es are still cir­cu­lat­ing. If you haven’t already, we high­ly rec­om­mend cre­at­ing blog and social posts opti­mized for local key­words and offer­ing calls to action that encour­ages con­sumers to get a flu shot. Make it easy with explic­it direc­tion on where and when the shot will be avail­able, and how to pay for it if not offered for free, so they can plan accordingly.

Top­ic — Along with address­ing the basics around why a flu shot is impor­tant, it’s impor­tant to touch on the impact of COVID-19 and oth­er areas your con­sumers are con­cerned about this year. For exam­ple, the lat­est CDC guide­lines sug­gest COVID-19 patients should delay get­ting a flu shot this year.

Here are a few of the most com­mon flu-relat­ed top­ics we’re help­ing health­care orga­ni­za­tions devel­op for their blogs and social media channels.

  • How flu shots can help in the fight against COVID-19
  • Flu vac­ci­na­tion could help avert COVID-19, influen­za ‘twindem­ic’
  • Five rea­sons to get the flu shot—especially this year
  • Flu vac­cine for chil­dren in the time of COVID-19

Answer the Most Common Questions

Using search engine opti­miza­tion (SEO) tools like SEM­rush, mar­keters can research fre­quent­ly asked ques­tions and trend­ing top­ics relat­ed to the flu and include these top­ics in your con­tent strat­e­gy. This will ensure your com­mu­ni­ty gets the clar­i­ty and con­fi­dence they need when search­ing for cred­i­ble infor­ma­tion to pre­vent infection.

Here are a few of the most com­mon flu-relat­ed ques­tions con­sumers are seek­ing answers for:

  • Does the flu shot pro­tect against the coronavirus?
  • Can I have COVID-19 and the flu at the same time?
  • Can COVID-19 lead to a false pos­i­tive flu test?
  • Is the flu shot going to be effec­tive against COVID-19?
  • Dur­ing COVID-19, when should you get your flu shot?
  • How would a flu vac­cine now help to not get COVID-19?
  • If I have the flu vac­cine, am I immune to COVID-19?

Examples to Inspire Your Flu Content

As they have through­out the pan­dem­ic, health­care mar­keters are ris­ing to the chal­lenge and keep­ing their com­mu­ni­ties safe and well informed through time­ly, rel­e­vant content.

To inspire your flu shot mar­ket­ing efforts, here are a few exam­ples of how lead­ing hos­pi­tals and health sys­tems are address­ing the top­ic this season.

Flu vs. COVID-19: Can You Tell the Dif­fer­ence? from Cleve­land Clinic

Dia­betes and the Flu: A Dan­ger­ous Com­bi­na­tion from Emanate Health

Are Vac­cines Need­ed If School is Vir­tu­al? from Johns Hop­kins All Children’s Hospital

4 Ways to Get Ready for Flu Sea­son from Methodist Health System

Why You and Yours Need Flu Vac­ci­na­tions This Year from Van­der­bilt Health

Why You Should Get Your Flu Shot from Weill Cor­nell Medicine

We Can Help Guide Your Community

Our team of health­care mar­ket­ing experts under­stand how to con­nect with con­sumers around flu and oth­er sea­son­al health issues.

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