Patient Acquisition Best Practices for Healthcare Marketers

by | May 17, 2021 | Service Line Growth | 0 comments

It’s often said “no margin, no mission” in health care—and making a financial impact has never been more important to the long-term success of hospitals and health systems. Learn how healthcare marketing leaders are driving recovery and generating revenue with these patient acquisition best practices and examples.

As the end of the COVID ‑19 pan­dem­ic moves clos­er, the job of respond­ing to the cri­sis is, in some ways, just begin­ning for health­care mar­keters as the focus piv­ots to patient reten­tion and patient acquisition.

While com­mu­ni­ties turned to health­care providers as a trust­ed resource through­out the pan­dem­ic, mar­ket­ing played a crit­i­cal role in trans­par­ent­ly shar­ing infor­ma­tion on infec­tion rates, social dis­tanc­ing and mask­ing pro­to­cols, vac­ci­na­tion and more. 

The role of a local hos­pi­tal or health sys­tem as a pil­lar of the com­mu­ni­ty has been solidified—not only as a resource crit­i­cal for com­mu­ni­ty health but one that’s also crit­i­cal to a local economy.

For a health­care sys­tem to con­tin­ue to thrive as the back­bone of a com­mu­ni­ty, health­care mar­keters now need to turn their atten­tion to strate­gies that dri­ve rev­enue.

Here are a few key patient acqui­si­tion best prac­tices to con­sid­er as you struc­ture your mar­ket­ing plans.

Campaign Tactics and Best Practices

Lead gen­er­a­tion, and con­vert­ing those leads to patients, for hos­pi­tals is no easy task. With increas­ing noise and con­tent sat­u­ra­tion online, evolv­ing rules around how to tar­get for and pro­mote health­care ser­vices dig­i­tal­ly, and tight­en­ing bud­gets, health­care mar­keters have to get cre­ative to build high­ly effec­tive and effi­cient mar­ket­ing strate­gies to improve patient acquisition.

When work­ing to plan a high-per­form­ing mar­ket­ing engine, there are a few must-have strate­gies and tac­tics to consider.

Website Optimization

In a recent Health­care Insight pod­cast inter­view, Matt Gove shared his per­spec­tive that a health sys­tems web­site is their sin­gle most impor­tant mar­ket­ing asset. The vast major­i­ty of con­sumers will vis­it your site at least once before mak­ing a pur­chase deci­sion. They will be look­ing for infor­ma­tion on the ser­vices you offer, providers, rat­ings and reviews, loca­tions and more to make sure your offer­ing aligns with their needs.

Con­sid­er these best prac­tices to opti­mize your web­site to sup­port patient acqui­si­tion priorities:

  • Make sure that your site has a strong UI and UX. If a web­site isn’t search­able, mobile-friend­ly, intu­itive and easy to use, you’ll like­ly lose valu­able web traf­fic. These ele­ments along with load speed, secu­ri­ty and oth­er ele­ments that impact the page expe­ri­ence will become more impor­tant rank­ing fac­tors with the Core Web Vitals update begin­ning in mid-June. Most impor­tant­ly: In 2021, con­sumers expect prac­ti­cal­ly zero fric­tion in their online expe­ri­ences with brands—and will quick­ly move on if you can’t live up to expectations.
  • Con­sol­i­date your dig­i­tal foot­print as much as pos­si­ble. If your brand cur­rent­ly main­tains mul­ti­ple web­sites for var­i­ous hos­pi­tal loca­tions, ser­vices, etc. that can become con­fus­ing and cum­ber­some to nav­i­gate for con­sumers, and it is like­ly worth con­sid­er­ing a move to a sin­gle site experience.
  • Opti­mize your con­tent for organ­ic search per­for­mance. Your web­site con­tent should be aligned to the ser­vices you offer and with con­sumer search trends to ensure you’re eas­i­ly found when your key audi­ences are search­ing for health­care infor­ma­tion. Con­tent should be devel­oped accord­ing to SEO best prac­tices across key con­di­tions and ser­vices that you offer to effec­tive­ly answer con­sumer ques­tions and guide them towards an appro­pri­ate next best action. If your web­site cur­rent­ly focus­es on ser­vices, pro­grams, loca­tions and providers, con­sid­er expand­ing your con­tent to con­di­tions and symp­toms. Con­sumers often search first with a ques­tion, rather than a solu­tion, and pro­vid­ing them the guid­ance they’re look­ing for will posi­tion your brand as a trust­ed resource when they’re to solve it.
  • Cre­ate oppor­tu­ni­ties for con­ver­sion. For exam­ple, this can include an e‑newsletter sign-up form for con­sumers in the research phase of the health­care jour­ney, a down­load­able guide on a spe­cif­ic con­di­tion for those eval­u­at­ing and com­par­ing providers, and a click-to-call option for those ready to sched­ule an appointment.

Digital Paid Media Strategies

Paid cam­paign strate­gies are a crit­i­cal part of health­care lead gen­er­a­tion strate­gies, par­tic­u­lar­ly for a health system’s high­est pri­or­i­ty ser­vice lines.

For many health sys­tems dig­i­tal cam­paign efforts are focused on:

  • Top of the fun­nel strate­gies like pri­ma­ry care, can­cer and car­dio­vas­cu­lar screen­ing offer­ings, urgent care and women’s health that solid­i­fy patient rela­tion­ships ear­ly in the jour­ney and pro­vide a fun­nel for refer­rals into spe­cial­ty care
  • High­est pri­or­i­ty spe­cial­ty care ser­vice lines like ortho­pe­dics, can­cer care, bariatric surgery and more

For orga­ni­za­tions focused on pro­vid­ing imag­ing care ser­vices, ENT care, vein and vas­cu­lar care, GI, urol­o­gy and more, patient acqui­si­tion has his­tor­i­cal­ly been focused on build­ing provider rela­tion­ships and dri­ving refer­rals. How­ev­er, as health­care con­sumers become savvi­er advo­cates of their own health­care jour­ney and spend­ing, these dig­i­tal paid media strate­gies are becom­ing increas­ing­ly crit­i­cal to dri­ving direct con­sumer lead gen­er­a­tion as well.

Patient acquisition in practice: Learn how US Radiology is driving outpatient imaging volumes through direct to consumer digital marketing.

To be suc­cess­ful with dig­i­tal cam­paigns, mar­keters must think strate­gi­cal­ly about the chan­nels that will most effi­cient­ly pow­er patient acqui­si­tion pri­or­i­ties for a par­tic­u­lar ser­vice line.

Here are a few keys to consider:

  • Paid search should be an “always on” strat­e­gy for your brand and high pri­or­i­ty ser­vice lines, and it should be focused on the high­est con­sumer intent search vol­ume to make sure you’re con­nect­ing the right con­sumers with the right mes­sages at the right time. Close­ly mon­i­tor your click-through rates, cost per click and con­ver­sion rates to con­stant­ly opti­mize your key­word bids for effi­cien­cy, total lead vol­ume and cost per lead. Learn more about effec­tive paid search for health­care mar­keters in this guide.
  • Paid social should be used for ser­vice lines most in need of vol­ume, and should fea­ture CTAs that are appro­pri­ate for a pas­sive audi­ence. For top of fun­nel ser­vices, focus on pro­mot­ing providers and the con­di­tions that a con­sumer might use the ser­vice for to build aware­ness and dri­ve lead vol­ume. For spe­cial­ty care ser­vice lines, lever­age social media adver­tis­ing to pro­mote down­load­able guides, quizzes and assess­ments, patient tes­ti­mo­ni­als and oth­er resources that can build a rela­tion­ship and loy­al­ty with a poten­tial patient. Fur­ther, fine-tune your audi­ences based on an ide­al cus­tomer pro­file and opti­mize your ads and tar­get­ing strat­e­gy con­stant­ly dur­ing your cam­paigns to max­i­mize your effectiveness.
  • Dis­play mar­ket­ing and stream­ing ser­vice pro­mo­tion can be great com­ple­ments to more strate­gi­cal­ly tar­get­ed dig­i­tal mar­ket­ing. These chan­nels are going to be pure­ly focused on brand build­ing, more­over con­ver­sions, and should be used for new ser­vice lines, those most in need of vol­ume, pro­mot­ing ser­vices around health obser­vances like mam­mo­grams in Octo­ber, etc.

Direct Mail

Uti­liza­tion of direct mail by brands in var­i­ous sec­tors, and con­sumer response to it, seems to be wax­ing and wan­ing over the last few years. Today, direct mail is becom­ing increas­ing­ly effec­tive in health­care as a com­ple­ment to dig­i­tal strate­gies for dri­ving ser­vice line revenues.

Here are a few smart direct mail use cas­es to consider:

  • Pro­mot­ing new loca­tions and new providers to tar­get­ed audi­ences for pri­ma­ry care, gen­er­al pedi­atrics and women’s health
  • Annu­al mam­mo­gram reminders, birth­day mail­ings for colonoscopy, tar­get­ed mail­ings to pro­mote lung CT and car­dio­vas­cu­lar screen­ing offer­ings to dri­ve top of the fun­nel spe­cial­ty care volumes
  • New mover cam­paigns to posi­tion your brand front and cen­ter with new com­mu­ni­ty members
  • High impact (more sub­stan­tial than a stan­dard post­card) mail­ings to provider audi­ences to dri­ve physi­cian refer­rals to high acu­ity ser­vice lines
  • High impact deploy­ments to high­ly tar­get­ed audi­ences to pro­mote new ser­vice lines or those with a par­tic­u­lar need for vol­ume — this can work well for ser­vices like joint replace­ment, cos­met­ic surgery, bariatric surgery and more

In all cas­es, your direct mail cam­paign should have mul­ti­ple touch­es (at least two with­in a 30-day win­dow), con­tent and cre­ative that res­onates with the spe­cif­ic audi­ence demo­graph­ic, as much per­son­al­iza­tion as pos­si­ble with­in bud­get (con­sid­er a map based on loca­tion) and a clear call to action that guides recip­i­ents on the best next step.

Blog and Organic Social Media

Your blog strat­e­gy and organ­ic social media efforts play a key role in SEO per­for­mance, top-of-fun­nel engage­ment, and brand per­cep­tion and loy­al­ty. These efforts should empha­size your brand as a health and well­ness part­ner and help­ful resource on a consumer’s health­care jour­ney, com­ple­ment­ing your web­site con­tent strate­gies and oth­er mid-bot­tom of fun­nel tactics.

Here are a few keys to con­sid­er in opti­miz­ing, and lever­ag­ing your blog and social media efforts:

  • Make sure you sep­a­rate your blog from your website—not nec­es­sar­i­ly phys­i­cal­ly, but be con­stant­ly mind­ful of the dif­fer­ence in pur­pose between web­site con­tent and blog con­tent. If you find your­self using a blog to define a con­di­tion or pro­vide treat­ment advice, con­sid­er lever­ag­ing that con­tent as a web­site page instead. Blog con­tent should be engag­ing and edu­ca­tion­al at the top of the fun­nel with oppor­tu­ni­ties to fur­ther explore the top­ic and con­nect with experts through strate­gic calls to action. Here’s one exam­ple: “what is osteo­poro­sis?” should live on your web­site, while “5 foods to man­age with osteo­poro­sis” would be appro­pri­ate for the blog.
  • When plan­ning and exe­cut­ing blog con­tent, think first about your ser­vice line pri­or­i­ties, sec­ond about con­sumer search trends, and third about cre­ativ­i­ty. Each of the three is crit­i­cal to cre­at­ing high­ly search­able and engag­ing con­tent that adds val­ue to your health system.
  • Pro­mote your con­tent through social media, email and native adver­tis­ing to build an audi­ence. Par­tic­u­lar­ly if you’re run­ning focused ser­vice line cam­paigns, include pro­mo­tion of rel­e­vant blog posts in your month­ly media plans. That said, if you’re not see­ing at least 60% of your blog traf­fic com­ing from organ­ic search, it’s time to reeval­u­ate your approach to SEO.
  • Engage your com­mu­ni­ties on social media. Con­sumers lever­age the tools for con­ver­sa­tion and con­nec­tiv­i­ty, and it’s impor­tant that your brand engages with your audi­ence, includ­ing respond­ing to neg­a­tiv­i­ty and com­plaints. If you’re a large health­care sys­tem, it’s like­ly worth invest­ing in an online rep­u­ta­tion man­age­ment tool to sup­port this work.
  • Start small if you’re just get­ting start­ed. For blogs, this might mean writ­ing 3–5 posts per month for a spe­cif­ic audi­ence to start get­ting com­fort­able with your blog strat­e­gy and make opti­miza­tions before expand­ing. On social media, focus on 1 or 2 chan­nels where con­sumers are actu­al­ly engag­ing with health­care con­tent. Today, health­care engage­ment on social media is pri­mar­i­ly focused on Face­book, though some orga­ni­za­tions are suc­cess­ful­ly lever­ag­ing Insta­gram as well.

Patient acquisition in practice: Learn how Methodist Health System generates organic traffic and qualified leads through the SHINE Online blog.

Email Marketing

For many health­care mar­keters, opti­miz­ing the use of email mar­ket­ing resources is going to be a crit­i­cal task in 2021 and 2022. Unlike social media audi­ences, your con­sumer email address­es are yours. You own them and have con­trol, and respon­si­bil­i­ty, over how they’re used to add val­ue for both the con­sumer and your busi­ness. Invest­ing in a pow­er­ful mar­ket­ing automa­tion tool could boost the effec­tive­ness of your cam­paign strate­gies, and become a cost-effec­tive lead gen­er­a­tion tool as well.

By opti­miz­ing your email nur­tur­ing strate­gies, you’ll stay con­nect­ed to HRA leads, whitepa­per down­loads, sem­i­nar atten­dees and more to dri­ve a down­stream con­ver­sion at a high­er rate than your pre-email nur­tur­ing efforts.

Build­ing an audi­ence of opt­ed-in sub­scribers, who you know at least some­thing about from a demo­graph­ic or health­care sta­tus per­spec­tive, will allow you to include email cam­paigns in your lead gen­er­a­tion efforts.

This approach is incred­i­bly cost-effec­tive com­pared to paid social and search cam­paigns, and serves as a strong com­ple­ment to those efforts.

Patient acquisition in practice: Learn how Baptist Health leveraged email marketing to convert prospects into patients.

Measurement and Optimization

Cam­paign-spe­cif­ic mea­sure­ment and opti­miza­tions are crit­i­cal tasks when it comes to con­stant­ly opti­miz­ing your patient acqui­si­tion strate­gies for effec­tive­ness and effi­cien­cy. The task extends from set­ting and man­ag­ing KPIs to tac­ti­cal­ly how you exe­cute on your ana­lyt­ics plan and final­ly how you com­mu­ni­cate results back up the chain to con­tin­ue to rein­force the val­ue of invest­ing in mar­ket­ing efforts.

When mea­sur­ing the impact of patient acqui­si­tion cam­paigns, there are three key met­rics that most accu­rate­ly demon­strate per­for­mance: click through rate (CTR), con­ver­sion rate (CVR) and cost per lead (CPL).

We empha­size these met­rics for patient acqui­si­tion cam­paigns for the fol­low­ing reasons:

You can con­trol the out­comes. Unlike reach, impres­sions and oth­er met­rics at the mer­cy of search and social media algo­rithms, the CTR, CVR and CPL of patient acqui­si­tion cam­paigns are com­plete­ly dri­ven by mar­ket­ing activity.

They paint a clear pic­ture of cam­paign per­for­mance. More than oth­er met­rics, these three are a direct reflec­tion of how well your cam­paign ele­ments deliv­er on the search intent, moti­vate the user to take action and ulti­mate­ly influ­ence the deci­sion to convert.

They serve as a barom­e­ter of suc­cess (or learn­ings) when opti­miz­ing cam­paigns. When mak­ing changes to the ad cre­ative, the call to action on your land­ing page and oth­er ele­ments, these three key met­rics demon­strate their impact on performance.

They are easy to artic­u­late to lead­er­ship and oth­er non-mar­ket­ing peers. Avoid the eye rolls of your lead­er­ship by focus­ing on the met­rics that con­nect the dots between mar­ket­ing invest­ment and outcomes.

Let’s take a clos­er look at these three key metrics:

Click through rate (CTR)

Def­i­n­i­tion: The total clicks on an ad divid­ed by total impres­sions, mea­sured as the per­cent­age of peo­ple who view and ad and actu­al­ly click.

CTR is a clear mea­sure of whether or not you’re tar­get­ing the right con­sumer search vol­ume with the right mes­sage. This met­ric is essen­tial to your paid search suc­cess because it direct­ly affects both your Qual­i­ty Score and how much you pay every time some­one clicks your search ad. You can also look at CTR by key­word to see if there are under­per­form­ing queries that you might adjust your bids for. The CTR on social media, while as a stan­dard much low­er than search, is espe­cial­ly impor­tant as it indi­cates whether you’re reach­ing the right con­sumers with the right mes­sages and can indi­cate when you might be hit­ting saturation.

CTR Benchmarks

Aver­age CTR for search ads in health­care: 1.79%

True North cam­paign aver­age: 5.96% CTR

Aver­age CTR for Face­book ads in health­care: 0.83%

True North cam­paign aver­age: 1.4% CTR

How to improve CTR

  • Use clear, sim­ple lan­guage in your ads — avoid buzz­words or jar­gon (e.g. heart health not car­dio­vas­cu­lar care)
  • Be spe­cif­ic with the step you’re ask­ing vis­i­tors to take, using active words like “learn” and “sched­ule now”
  • Look at your CTR by key­word to see if there are under­per­form­ing queries that you might adjust your bids for

Conversion rate (CVR)

Def­i­n­i­tion: The per­cent­age of vis­i­tors to your web­site or land­ing page that com­plete a desired goal (a con­ver­sion) com­pared to the total num­ber of visitors.

The CVR reflects whether your land­ing page is effec­tive­ly “sell­ing” con­sumers on your ser­vices. It’s impor­tant to note that a strong CVR starts by get­ting the right con­sumers to your land­ing page in the first place.

CVR Benchmarks

Aver­age CVR for search ads in health­care: 2.51% CVR

True North cam­paign aver­age: 18.27% CVR

Aver­gae CVR for Face­book ads in health­care: 2–3% CVR

True North cam­paign aver­age: 6.30% CVR

How to improve CVR

  • Eval­u­ate imagery and mes­sag­ing to ensure align­ment with your tar­get audience
  • Test the word­ing of your call to action to see what res­onates best
  • Ana­lyze under­per­form­ing key­word bids and ads — even if a key­word or ad is dri­ving a high CTR, it won’t add val­ue for your busi­ness if it’s not converting

Cost per Lead

Def­i­n­i­tion: Your media spend divid­ed by the total num­ber of leads generated.

Dri­ving down cost per lead should be a core focus of any ser­vice line cam­paign, and this can be accom­plished by great tar­get­ing and mes­sag­ing strate­gies that dri­ve up CPL and CVR—meaning you’re cap­i­tal­iz­ing on every oppor­tu­ni­ty to dri­ve a lead. A cou­ple notes to keep in mind when mea­sur­ing cost per lead:

  • Top of fun­nel leads are going to be high vol­ume / low­er cost, but less qual­i­fied than bot­tom of fun­nel appoint­ment leads
  • Com­pe­ti­tion in your mar­ket will be a dri­ver of CPL and CVR — this met­ric shouldn’t be benchmarked
  • Some terms may be worth spend­ing a high CPL, thus high­er CVR, if they add high val­ue for your business

Final thoughts on measuring patient acquisition campaigns

  • Track these met­rics each month at a minimum.
  • Strate­gi­cal­ly select ele­ments to test (head­lines, offers, calls to action) as you opti­mize for performance.
  • Exper­i­ment with new chan­nels, CTAs, mes­sag­ing and tar­get­ing over time—what works in dig­i­tal mar­ket­ing is a con­stant evolution.
  • Com­pare per­for­mance against bench­marks, and set your own, to con­stant­ly be work­ing towards smart goals.

Key Performance Indicators

As you build cam­paigns, it’s impor­tant to set smart KPIs for each chan­nel, and appro­pri­ate­ly set expec­ta­tions with your team and agency part­ners. Paid search for exam­ple, should be unique­ly tuned to con­ver­sions and cost per lead, while dis­play adver­tis­ing is more about impres­sions and clicks.

Here are a few chan­nel-spe­cif­ic tips and met­rics to consider:

  • The goal of paid search cam­paigns should be to opti­mize total lead vol­ume while main­tain­ing a rea­son­able cost per lead. To do so, opti­mize your bid strat­e­gy for cost-effec­tive and high­ly valu­able key­words and terms, and con­stant­ly fine-tune your mes­sag­ing to dri­ve up click-through rates and con­ver­sion rates.
  • In social media cam­paigns, work to con­tin­u­ous­ly refine audi­ence tar­get­ing and exper­i­ment with ad copy and imagery. When spe­cif­ic ads are at sat­u­ra­tion, scale back and focus your resources on fresh con­tent to opti­mize engage­ment. Fur­ther, make sure your CTAs are appro­pri­ate for a pas­sive audi­ence. For mam­mo­grams, appoint­ment con­ver­sions may be appro­pri­ate. As you get fur­ther down the acu­ity fun­nel for ortho­pe­dics, for exam­ple, lever­ages quizzes, down­load­able guides, patient sto­ries and oth­er engag­ing con­tent to build rela­tion­ships and dri­ve encounters.
  • Email mar­ket­ing should be a con­stant evo­lu­tion of test­ing sub­ject lines and mes­sag­ing, rethink­ing your audi­ence tar­get­ing and exper­i­ment­ing with new ideas. While it’s crit­i­cal to treat your sub­scriber list with care to min­i­mize unsub­scribes, it’s a low-cost way to reach a large audi­ence with a spe­cif­ic mes­sage quick­ly, so have fun with email as you get start­ed and real­ly find out what works for your orga­ni­za­tion and audience.

Campaign Analytics Tools and Best Practices

With a pletho­ra of tools and experts in the fields, this top­ic can quick­ly become messy and hard to nav­i­gate. Our biggest piece of advice is to keep it sim­ple, espe­cial­ly if dig­i­tal mar­ket­ing and sophis­ti­cat­ed ana­lyt­ics is new. Invest­ing too quick­ly in new tools and resources can cre­ate a lay­ered mess that’s hard to under­stand, hard to unrav­el and sim­ply doesn’t add value.

Here’s a frame­work that may work for you as you con­sid­er a pro­gres­sion from basic cam­paign ana­lyt­ics to more sophisticated:

  1. Rely on Google ana­lyt­ics, Search Con­sole and Face­book for cam­paign and organ­ic search insight.
  2. Lay­er in data from Unbounce or oth­er land­ing page tools, as well as call track­ing tools like Call­Rail.
  3. Inte­grate cam­paigns with mar­ket­ing automa­tion solu­tions that can enable lead nur­tur­ing and the devel­op­ment of valu­able owned con­sumer audiences.
  4. Con­sol­i­date ana­lyt­ics from all tools in cus­tom Google Data Stu­dio dash­boards or oth­er plat­forms that allow you to inte­grate var­i­ous data sources to tell a cam­paign per­for­mance story.
  5. Inte­grate cam­paign lead data with CRM tools for down­stream ROI analytics.

ROI and Reporting Outcomes to Leadership

Appro­pri­ate­ly set­ting expec­ta­tions with your senior lead­er­ship and com­mu­ni­cat­ing per­for­mance to them in a way they eas­i­ly under­stand is crit­i­cal to both get­ting and keep­ing healthy bud­getary sup­port of mar­ket­ing efforts.

Here are a few tips to con­sid­er as you work with your lead­er­ship to set expec­ta­tions and review mar­ket­ing metrics:

  • Be real­is­tic about how much you can report on and don’t over­promise. For exam­ple, with­out the abil­i­ty to match the mar­ket­ing audi­ence against patient encoun­ters, you might not be able to get to total patient encoun­ters and rev­enue gen­er­at­ed by marketing.
  • Work to edu­cate your C‑suite on the val­ue of brand build­ing chan­nels that don’t have the obvi­ous engage­ment and return of paid social media and paid search. Blog, SEO and direct mail are still impor­tant tac­tics, and it’s impor­tant to help your lead­er­ship under­stand how they com­ple­ment dig­i­tal strate­gies and con­nect the dots between aware­ness and action.
  • Devel­op a cam­paign report­ing for­mat that pro­vides a snap­shot of per­for­mance that strikes a good bal­ance between detailed yet eas­i­ly digestible. For each ser­vice line, hit on the key met­rics you’re track­ing for each chan­nel, total leads gen­er­at­ed and progress over time as a start.

Where to Start?

If patient acqui­si­tion is new for you, you’ll be sur­prised at how quick­ly and eas­i­ly you can get start­ed. By work­ing with an agency part­ner like True North Cus­tom, you could quick­ly set up sim­ple yet strate­gic cam­paigns focused on dri­ving rev­enue for key ser­vice lines that can serve as a great start­ing point for dig­i­tal marketing.

Lead gen­er­a­tion for health­care is becom­ing more and more impor­tant, and increas­ing­ly chal­leng­ing, but a strong part­ner will guide you towards a suc­cess­ful outcome.

By start­ing small with a few chan­nels and one or two ser­vice lines, you’ll quick­ly prove the val­ue of the invest­ment in dri­ving patient acquisition—and like­ly make a strong case for an increased mar­ket­ing bud­get mov­ing forward.

Let’s Build or Boost Your Patient Acquisition Strategy

Inter­est­ed in learn­ing more about how we can help? We’re hap­py to talk.

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