Patient Acquisition Best Practices for Healthcare Marketers

by | May 17, 2021 | Service Line Growth | 0 comments

It’s often said “no margin, no mission” in health care—and making a financial impact has never been more important to the long-term success of hospitals and health systems. Learn how to drive lead generation for hospitals with these patient acquisition best practices.

As the end of the COVID ‑19 pan­dem­ic moves clos­er, the job of respond­ing to the cri­sis is, in some ways, just begin­ning for health­care mar­keters as the focus piv­ots to patient reten­tion and patient acquisition.

While com­mu­ni­ties turned to health­care providers as a trust­ed resource through­out the pan­dem­ic, mar­ket­ing played a crit­i­cal role in trans­par­ent­ly shar­ing infor­ma­tion on infec­tion rates, social dis­tanc­ing and mask­ing pro­to­cols, vac­ci­na­tion and more. 

The role of a local hos­pi­tal or health sys­tem as a pil­lar of the com­mu­ni­ty has been solidified—not only as a resource crit­i­cal for com­mu­ni­ty health but one that’s also crit­i­cal to a local economy.

For a health­care sys­tem to con­tin­ue to thrive as the back­bone of a com­mu­ni­ty, health­care mar­keters now need to turn their atten­tion to strate­gies that dri­ve rev­enue.

If lead gen­er­a­tion for hos­pi­tals falls with­in your purview, here are a few key patient acqui­si­tion best prac­tices to con­sid­er as you struc­ture your mar­ket­ing plans.

Campaign Tactics and Best Practices

Gen­er­at­ing and con­vert­ing leads is no easy task. With increas­ing noise and con­tent sat­u­ra­tion online, evolv­ing rules around how to tar­get for and pro­mote health­care ser­vices dig­i­tal­ly, and tight­en­ing bud­gets, health­care mar­keters have to get cre­ative to build high­ly effec­tive and effi­cient mar­ket­ing strate­gies to improve patient acquisition.

When work­ing to plan a high-per­form­ing mar­ket­ing engine, there are a few must-have strate­gies and tac­tics to consider.

Website Optimization

In a recent Health­care Insight pod­cast inter­view, Matt Gove shared his per­spec­tive that a health sys­tems web­site is their sin­gle most impor­tant mar­ket­ing asset. The vast major­i­ty of con­sumers will vis­it your site at least once before mak­ing a pur­chase deci­sion. They will be look­ing for infor­ma­tion on the ser­vices you offer, providers, rat­ings and reviews, loca­tions and more to make sure your offer­ing aligns with their needs.

Con­sid­er these best prac­tices to opti­mize your web­site to sup­port patient acqui­si­tion priorities:

  • Make sure that your site has a strong UI and UX. If a web­site isn’t search­able, mobile-friend­ly, intu­itive and easy to use, you’ll like­ly lose valu­able web traf­fic. These ele­ments along with load speed, secu­ri­ty and oth­er ele­ments that impact the page expe­ri­ence will become more impor­tant rank­ing fac­tors with the Core Web Vitals update begin­ning in mid-June. Most impor­tant­ly: In 2021, con­sumers expect prac­ti­cal­ly zero fric­tion in their online expe­ri­ences with brands—and will quick­ly move on if you can’t live up to expectations.
  • Con­sol­i­date your dig­i­tal foot­print as much as pos­si­ble. If your brand cur­rent­ly main­tains mul­ti­ple web­sites for var­i­ous hos­pi­tal loca­tions, ser­vices, etc. that can become con­fus­ing and cum­ber­some to nav­i­gate for con­sumers, and it is like­ly worth con­sid­er­ing a move to a sin­gle site experience.
  • Opti­mize your con­tent for organ­ic search per­for­mance. Your web­site con­tent should be aligned to the ser­vices you offer and with con­sumer search trends to ensure you’re eas­i­ly found when your key audi­ences are search­ing for health­care infor­ma­tion. Con­tent should be devel­oped accord­ing to SEO best prac­tices across key con­di­tions and ser­vices that you offer to effec­tive­ly answer con­sumer ques­tions and guide them towards an appro­pri­ate next best action. If your web­site cur­rent­ly focus­es on ser­vices, pro­grams, loca­tions and providers, con­sid­er expand­ing your con­tent to con­di­tions and symp­toms. Con­sumers often search first with a ques­tion, rather than a solu­tion, and pro­vid­ing them the guid­ance they’re look­ing for will posi­tion your brand as a trust­ed resource when they’re to solve it.
  • Cre­ate oppor­tu­ni­ties for con­ver­sion. For exam­ple, this can include an e‑newsletter sign-up form for con­sumers in the research phase of the health­care jour­ney, a down­load­able guide on a spe­cif­ic con­di­tion for those eval­u­at­ing and com­par­ing providers, and a click-to-call option for those ready to sched­ule an appointment.

Digital Paid Media Strategies

Paid cam­paign strate­gies are a crit­i­cal part of health­care lead gen­er­a­tion strate­gies, par­tic­u­lar­ly for a health system’s high­est pri­or­i­ty ser­vice lines.

For many health sys­tems dig­i­tal cam­paign efforts are focused on:

  • Top of the fun­nel strate­gies like pri­ma­ry care, can­cer and car­dio­vas­cu­lar screen­ing offer­ings, urgent care and women’s health that solid­i­fy patient rela­tion­ships ear­ly in the jour­ney and pro­vide a fun­nel for refer­rals into spe­cial­ty care
  • High­est pri­or­i­ty spe­cial­ty care ser­vice lines like ortho­pe­dics, can­cer care, bariatric surgery and more

For orga­ni­za­tions focused on pro­vid­ing imag­ing care ser­vices, ENT care, vein and vas­cu­lar care, GI, urol­o­gy and more, patient acqui­si­tion has his­tor­i­cal­ly been focused on build­ing provider rela­tion­ships and dri­ving refer­rals. How­ev­er, as health­care con­sumers become savvi­er advo­cates of their own health­care jour­ney and spend­ing, these dig­i­tal paid media strate­gies are becom­ing increas­ing­ly crit­i­cal to dri­ving direct con­sumer lead gen­er­a­tion as well.

Patient acquisition in practice: Learn how US Radiology is driving outpatient imaging volumes through direct to consumer digital marketing.

To be suc­cess­ful with dig­i­tal cam­paigns, mar­keters must think strate­gi­cal­ly about the chan­nels that will most effi­cient­ly pow­er patient acqui­si­tion pri­or­i­ties for a par­tic­u­lar ser­vice line.

Here are a few keys to consider:

  • Paid search should be an “always on” strat­e­gy for your brand and high pri­or­i­ty ser­vice lines, and it should be focused on the high­est con­sumer intent search vol­ume to make sure you’re con­nect­ing the right con­sumers with the right mes­sages at the right time. Close­ly mon­i­tor your click-through rates, cost per click and con­ver­sion rates to con­stant­ly opti­mize your key­word bids for effi­cien­cy, total lead vol­ume and cost per lead. Learn more about effec­tive paid search for health­care mar­keters in this guide.
  • Paid social should be used for ser­vice lines most in need of vol­ume, and should fea­ture CTAs that are appro­pri­ate for a pas­sive audi­ence. For top of fun­nel ser­vices, focus on pro­mot­ing providers and the con­di­tions that a con­sumer might use the ser­vice for to build aware­ness and dri­ve lead vol­ume. For spe­cial­ty care ser­vice lines, lever­age social media adver­tis­ing to pro­mote down­load­able guides, quizzes and assess­ments, patient tes­ti­mo­ni­als and oth­er resources that can build a rela­tion­ship and loy­al­ty with a poten­tial patient. Fur­ther, fine-tune your audi­ences based on an ide­al cus­tomer pro­file and opti­mize your ads and tar­get­ing strat­e­gy con­stant­ly dur­ing your cam­paigns to max­i­mize your effectiveness.
  • Dis­play mar­ket­ing and stream­ing ser­vice pro­mo­tion can be great com­ple­ments to more strate­gi­cal­ly tar­get­ed dig­i­tal mar­ket­ing. These chan­nels are going to be pure­ly focused on brand build­ing, more­over con­ver­sions, and should be used for new ser­vice lines, those most in need of vol­ume, pro­mot­ing ser­vices around health obser­vances like mam­mo­grams in Octo­ber, etc.

Direct Mail

Uti­liza­tion of direct mail by brands in var­i­ous sec­tors, and con­sumer response to it, seems to be wax­ing and wan­ing over the last few years. Today, direct mail is becom­ing increas­ing­ly effec­tive in health­care as a com­ple­ment to dig­i­tal strate­gies for dri­ving ser­vice line revenues.

Here are a few smart direct mail use cas­es to consider:

  • Pro­mot­ing new loca­tions and new providers to tar­get­ed audi­ences for pri­ma­ry care, gen­er­al pedi­atrics and women’s health
  • Annu­al mam­mo­gram reminders, birth­day mail­ings for colonoscopy, tar­get­ed mail­ings to pro­mote lung CT and car­dio­vas­cu­lar screen­ing offer­ings to dri­ve top of the fun­nel spe­cial­ty care volumes
  • New mover cam­paigns to posi­tion your brand front and cen­ter with new com­mu­ni­ty members
  • High impact (more sub­stan­tial than a stan­dard post­card) mail­ings to provider audi­ences to dri­ve physi­cian refer­rals to high acu­ity ser­vice lines
  • High impact deploy­ments to high­ly tar­get­ed audi­ences to pro­mote new ser­vice lines or those with a par­tic­u­lar need for vol­ume — this can work well for ser­vices like joint replace­ment, cos­met­ic surgery, bariatric surgery and more

In all cas­es, your direct mail cam­paign should have mul­ti­ple touch­es (at least two with­in a 30-day win­dow), con­tent and cre­ative that res­onates with the spe­cif­ic audi­ence demo­graph­ic, as much per­son­al­iza­tion as pos­si­ble with­in bud­get (con­sid­er a map based on loca­tion) and a clear call to action that guides recip­i­ents on the best next step.

Blog and Organic Social Media

Your blog strat­e­gy and organ­ic social media efforts play a key role in SEO per­for­mance, top-of-fun­nel engage­ment, and brand per­cep­tion and loy­al­ty. These efforts should empha­size your brand as a health and well­ness part­ner and help­ful resource on a consumer’s health­care jour­ney, com­ple­ment­ing your web­site con­tent strate­gies and oth­er mid-bot­tom of fun­nel tactics.

Here are a few keys to con­sid­er in opti­miz­ing, and lever­ag­ing your blog and social media efforts:

  • Make sure you sep­a­rate your blog from your website—not nec­es­sar­i­ly phys­i­cal­ly, but be con­stant­ly mind­ful of the dif­fer­ence in pur­pose between web­site con­tent and blog con­tent. If you find your­self using a blog to define a con­di­tion or pro­vide treat­ment advice, con­sid­er lever­ag­ing that con­tent as a web­site page instead. Blog con­tent should be engag­ing and edu­ca­tion­al at the top of the fun­nel with oppor­tu­ni­ties to fur­ther explore the top­ic and con­nect with experts through strate­gic calls to action. Here’s one exam­ple: “what is osteo­poro­sis?” should live on your web­site, while “5 foods to man­age with osteo­poro­sis” would be appro­pri­ate for the blog.
  • When plan­ning and exe­cut­ing blog con­tent, think first about your ser­vice line pri­or­i­ties, sec­ond about con­sumer search trends, and third about cre­ativ­i­ty. Each of the three is crit­i­cal to cre­at­ing high­ly search­able and engag­ing con­tent that adds val­ue to your health system.
  • Pro­mote your con­tent through social media, email and native adver­tis­ing to build an audi­ence. Par­tic­u­lar­ly if you’re run­ning focused ser­vice line cam­paigns, include pro­mo­tion of rel­e­vant blog posts in your month­ly media plans. That said, if you’re not see­ing at least 60% of your blog traf­fic com­ing from organ­ic search, it’s time to reeval­u­ate your approach to SEO.
  • Engage your com­mu­ni­ties on social media. Con­sumers lever­age the tools for con­ver­sa­tion and con­nec­tiv­i­ty, and it’s impor­tant that your brand engages with your audi­ence, includ­ing respond­ing to neg­a­tiv­i­ty and com­plaints. If you’re a large health­care sys­tem, it’s like­ly worth invest­ing in an online rep­u­ta­tion man­age­ment tool to sup­port this work.
  • Start small if you’re just get­ting start­ed. For blogs, this might mean writ­ing 3–5 posts per month for a spe­cif­ic audi­ence to start get­ting com­fort­able with your blog strat­e­gy and make opti­miza­tions before expand­ing. On social media, focus on 1 or 2 chan­nels where con­sumers are actu­al­ly engag­ing with health­care con­tent. Today, health­care engage­ment on social media is pri­mar­i­ly focused on Face­book, though some orga­ni­za­tions are suc­cess­ful­ly lever­ag­ing Insta­gram as well.

Patient acquisition in practice: Learn how Methodist Health System generates organic traffic and qualified leads through the SHINE Online blog.

Email Marketing

For many health­care mar­keters, opti­miz­ing the use of email mar­ket­ing resources is going to be a crit­i­cal task in 2021 and 2022. Unlike social media audi­ences, your con­sumer email address­es are yours. You own them and have con­trol, and respon­si­bil­i­ty, over how they’re used to add val­ue for both the con­sumer and your busi­ness. Invest­ing in a pow­er­ful mar­ket­ing automa­tion tool could boost the effec­tive­ness of your cam­paign strate­gies, and become a cost-effec­tive lead gen­er­a­tion tool as well.

By opti­miz­ing your email nur­tur­ing strate­gies, you’ll stay con­nect­ed to HRA leads, whitepa­per down­loads, sem­i­nar atten­dees and more to dri­ve a down­stream con­ver­sion at a high­er rate than your pre-email nur­tur­ing efforts.

Build­ing an audi­ence of opt­ed-in sub­scribers, who you know at least some­thing about from a demo­graph­ic or health­care sta­tus per­spec­tive, will allow you to include email cam­paigns in your lead gen­er­a­tion efforts.

This approach is incred­i­bly cost-effec­tive com­pared to paid social and search cam­paigns, and serves as a strong com­ple­ment to those efforts.

Patient acquisition in practice: Learn how Baptist Health leveraged email marketing to convert prospects into patients.

Measurement and Optimization

Cam­paign-spe­cif­ic mea­sure­ment and opti­miza­tions are crit­i­cal tasks when it comes to con­stant­ly opti­miz­ing your patient acqui­si­tion strate­gies for effec­tive­ness and effi­cien­cy. The task extends from set­ting and man­ag­ing KPIs to tac­ti­cal­ly how you exe­cute on your ana­lyt­ics plan and final­ly how you com­mu­ni­cate results back up the chain to con­tin­ue to rein­force the val­ue of invest­ing in mar­ket­ing efforts.

When mea­sur­ing the impact of patient acqui­si­tion cam­paigns, there are three key met­rics that most accu­rate­ly demon­strate per­for­mance: click through rate (CTR), con­ver­sion rate (CVR) and cost per lead (CPL).

We empha­size these met­rics for patient acqui­si­tion cam­paigns for the fol­low­ing reasons:

You can con­trol the out­comes. Unlike reach, impres­sions and oth­er met­rics at the mer­cy of search and social media algo­rithms, the CTR, CVR and CPL of patient acqui­si­tion cam­paigns are com­plete­ly dri­ven by mar­ket­ing activity.

They paint a clear pic­ture of cam­paign per­for­mance. More than oth­er met­rics, these three are a direct reflec­tion of how well your cam­paign ele­ments deliv­er on the search intent, moti­vate the user to take action and ulti­mate­ly influ­ence the deci­sion to convert.

They serve as a barom­e­ter of suc­cess (or learn­ings) when opti­miz­ing cam­paigns. When mak­ing changes to the ad cre­ative, the call to action on your land­ing page and oth­er ele­ments, these three key met­rics demon­strate their impact on performance.

They are easy to artic­u­late to lead­er­ship and oth­er non-mar­ket­ing peers. Avoid the eye rolls of your lead­er­ship by focus­ing on the met­rics that con­nect the dots between mar­ket­ing invest­ment and outcomes.

Let’s take a clos­er look at these three key metrics:

Click through rate (CTR)

Def­i­n­i­tion: The total clicks on an ad divid­ed by total impres­sions, mea­sured as the per­cent­age of peo­ple who view and ad and actu­al­ly click.

CTR is a clear mea­sure of whether or not you’re tar­get­ing the right con­sumer search vol­ume with the right mes­sage. This met­ric is essen­tial to your paid search suc­cess because it direct­ly affects both your Qual­i­ty Score and how much you pay every time some­one clicks your search ad. You can also look at CTR by key­word to see if there are under­per­form­ing queries that you might adjust your bids for. The CTR on social media, while as a stan­dard much low­er than search, is espe­cial­ly impor­tant as it indi­cates whether you’re reach­ing the right con­sumers with the right mes­sages and can indi­cate when you might be hit­ting saturation.

CTR Benchmarks

Aver­age CTR for search ads in health­care: 1.79%

True North cam­paign aver­age: 5.96% CTR

Aver­age CTR for Face­book ads in health­care: 0.83%

True North cam­paign aver­age: 1.4% CTR

How to improve CTR

  • Use clear, sim­ple lan­guage in your ads — avoid buzz­words or jar­gon (e.g. heart health not car­dio­vas­cu­lar care)
  • Be spe­cif­ic with the step you’re ask­ing vis­i­tors to take, using active words like “learn” and “sched­ule now”
  • Look at your CTR by key­word to see if there are under­per­form­ing queries that you might adjust your bids for

Conversion rate (CVR)

Def­i­n­i­tion: The per­cent­age of vis­i­tors to your web­site or land­ing page that com­plete a desired goal (a con­ver­sion) com­pared to the total num­ber of visitors.

The CVR reflects whether your land­ing page is effec­tive­ly “sell­ing” con­sumers on your ser­vices. It’s impor­tant to note that a strong CVR starts by get­ting the right con­sumers to your land­ing page in the first place.

CVR Benchmarks

Aver­age CVR for search ads in health­care: 2.51% CVR

True North cam­paign aver­age: 18.27% CVR

Aver­gae CVR for Face­book ads in health­care: 2–3% CVR

True North cam­paign aver­age: 6.30% CVR

How to improve CVR

  • Eval­u­ate imagery and mes­sag­ing to ensure align­ment with your tar­get audience
  • Test the word­ing of your call to action to see what res­onates best
  • Ana­lyze under­per­form­ing key­word bids and ads — even if a key­word or ad is dri­ving a high CTR, it won’t add val­ue for your busi­ness if it’s not converting

Cost per Lead

Def­i­n­i­tion: Your media spend divid­ed by the total num­ber of leads generated.

Dri­ving down cost per lead should be a core focus of any ser­vice line cam­paign, and this can be accom­plished by great tar­get­ing and mes­sag­ing strate­gies that dri­ve up CPL and CVR—meaning you’re cap­i­tal­iz­ing on every oppor­tu­ni­ty to dri­ve a lead. A cou­ple notes to keep in mind when mea­sur­ing cost per lead:

  • Top of fun­nel leads are going to be high vol­ume / low­er cost, but less qual­i­fied than bot­tom of fun­nel appoint­ment leads
  • Com­pe­ti­tion in your mar­ket will be a dri­ver of CPL and CVR — this met­ric shouldn’t be benchmarked
  • Some terms may be worth spend­ing a high CPL, thus high­er CVR, if they add high val­ue for your business

Final thoughts on measuring patient acquisition campaigns

  • Track these met­rics each month at a minimum.
  • Strate­gi­cal­ly select ele­ments to test (head­lines, offers, calls to action) as you opti­mize for performance.
  • Exper­i­ment with new chan­nels, CTAs, mes­sag­ing and tar­get­ing over time—what works in dig­i­tal mar­ket­ing is a con­stant evolution.
  • Com­pare per­for­mance against bench­marks, and set your own, to con­stant­ly be work­ing towards smart goals.

Key Performance Indicators

As you build cam­paigns, it’s impor­tant to set smart KPIs for each chan­nel, and appro­pri­ate­ly set expec­ta­tions with your team and agency part­ners. Paid search for exam­ple, should be unique­ly tuned to con­ver­sions and cost per lead, while dis­play adver­tis­ing is more about impres­sions and clicks.

Here are a few chan­nel-spe­cif­ic tips and met­rics to consider:

  • The goal of paid search cam­paigns should be to opti­mize total lead vol­ume while main­tain­ing a rea­son­able cost per lead. To do so, opti­mize your bid strat­e­gy for cost-effec­tive and high­ly valu­able key­words and terms, and con­stant­ly fine-tune your mes­sag­ing to dri­ve up click-through rates and con­ver­sion rates.
  • In social media cam­paigns, work to con­tin­u­ous­ly refine audi­ence tar­get­ing and exper­i­ment with ad copy and imagery. When spe­cif­ic ads are at sat­u­ra­tion, scale back and focus your resources on fresh con­tent to opti­mize engage­ment. Fur­ther, make sure your CTAs are appro­pri­ate for a pas­sive audi­ence. For mam­mo­grams, appoint­ment con­ver­sions may be appro­pri­ate. As you get fur­ther down the acu­ity fun­nel for ortho­pe­dics, for exam­ple, lever­ages quizzes, down­load­able guides, patient sto­ries and oth­er engag­ing con­tent to build rela­tion­ships and dri­ve encounters.
  • Email mar­ket­ing should be a con­stant evo­lu­tion of test­ing sub­ject lines and mes­sag­ing, rethink­ing your audi­ence tar­get­ing and exper­i­ment­ing with new ideas. While it’s crit­i­cal to treat your sub­scriber list with care to min­i­mize unsub­scribes, it’s a low-cost way to reach a large audi­ence with a spe­cif­ic mes­sage quick­ly, so have fun with email as you get start­ed and real­ly find out what works for your orga­ni­za­tion and audience.

Campaign Analytics Tools and Best Practices

With a pletho­ra of tools and experts in the fields, this top­ic can quick­ly become messy and hard to nav­i­gate. Our biggest piece of advice is to keep it sim­ple, espe­cial­ly if dig­i­tal mar­ket­ing and sophis­ti­cat­ed ana­lyt­ics is new. Invest­ing too quick­ly in new tools and resources can cre­ate a lay­ered mess that’s hard to under­stand, hard to unrav­el and sim­ply doesn’t add value.

Here’s a frame­work that may work for you as you con­sid­er a pro­gres­sion from basic cam­paign ana­lyt­ics to more sophisticated:

  1. Rely on Google ana­lyt­ics, Search Con­sole and Face­book for cam­paign and organ­ic search insight.
  2. Lay­er in data from Unbounce or oth­er land­ing page tools, as well as call track­ing tools like Call­Rail.
  3. Inte­grate cam­paigns with mar­ket­ing automa­tion solu­tions that can enable lead nur­tur­ing and the devel­op­ment of valu­able owned con­sumer audiences.
  4. Con­sol­i­date ana­lyt­ics from all tools in cus­tom Google Data Stu­dio dash­boards or oth­er plat­forms that allow you to inte­grate var­i­ous data sources to tell a cam­paign per­for­mance story.
  5. Inte­grate cam­paign lead data with CRM tools for down­stream ROI analytics.

ROI and Reporting Outcomes to Leadership

Appro­pri­ate­ly set­ting expec­ta­tions with your senior lead­er­ship and com­mu­ni­cat­ing per­for­mance to them in a way they eas­i­ly under­stand is crit­i­cal to both get­ting and keep­ing healthy bud­getary sup­port of mar­ket­ing efforts.

Here are a few tips to con­sid­er as you work with your lead­er­ship to set expec­ta­tions and review mar­ket­ing metrics:

  • Be real­is­tic about how much you can report on and don’t over­promise. For exam­ple, with­out the abil­i­ty to match the mar­ket­ing audi­ence against patient encoun­ters, you might not be able to get to total patient encoun­ters and rev­enue gen­er­at­ed by marketing.
  • Work to edu­cate your C‑suite on the val­ue of brand build­ing chan­nels that don’t have the obvi­ous engage­ment and return of paid social media and paid search. Blog, SEO and direct mail are still impor­tant tac­tics, and it’s impor­tant to help your lead­er­ship under­stand how they com­ple­ment dig­i­tal strate­gies and con­nect the dots between aware­ness and action.
  • Devel­op a cam­paign report­ing for­mat that pro­vides a snap­shot of per­for­mance that strikes a good bal­ance between detailed yet eas­i­ly digestible. For each ser­vice line, hit on the key met­rics you’re track­ing for each chan­nel, total leads gen­er­at­ed and progress over time as a start.

Where to Start?

If patient acqui­si­tion is new for you, you’ll be sur­prised at how quick­ly and eas­i­ly you can get start­ed. By work­ing with an agency part­ner like True North Cus­tom, you could quick­ly set up sim­ple yet strate­gic cam­paigns focused on dri­ving rev­enue for key ser­vice lines that can serve as a great start­ing point for dig­i­tal marketing.

Lead gen­er­a­tion for health­care is becom­ing more and more impor­tant, and increas­ing­ly chal­leng­ing, but a strong part­ner will guide you towards a suc­cess­ful outcome.

By start­ing small with a few chan­nels and one or two ser­vice lines, you’ll quick­ly prove the val­ue of the invest­ment in dri­ving patient acquisition—and like­ly make a strong case for an increased mar­ket­ing bud­get mov­ing forward.

Let’s Build or Boost Your Patient Acquisition Strategy

Inter­est­ed in learn­ing more about how we can help? We’re hap­py to talk.

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