Hopeful, Joyful and Helpful Content Shared During COVID-19

by | Apr 9, 2020 | Content Strategy

The COVID-19 pandemic has reshaped our lives, and its impact is reflected in our inboxes and social feeds.

These are chal­leng­ing times in health care, as health­care pro­fes­sion­als both on the front lines and behind the scenes are ris­ing to the occa­sion. They’re also cre­at­ing new con­tent dur­ing the COVID-19 pan­dem­ic. Shar­ing moments that keep us safe, teach us new ways of stay­ing healthy and even make us smile in the midst of the cri­sis helps us see hope.

Accord­ing to Dr. Den­nis Char­ney, dean of the Icahn School of Med­i­cine at Mount Sinai, hav­ing a pos­i­tive out­look in dif­fi­cult cir­cum­stances is not only an impor­tant pre­dic­tor of resilience—defined as how quick­ly peo­ple recov­er from adversity—but it is the most impor­tant pre­dic­tor of it.

Let’s take a moment to cel­e­brate the myr­i­ad ways clin­i­cal, mar­ket­ing and com­mu­ni­ca­tions lead­ers are lift­ing spir­its and lead­ing with pos­i­tiv­i­ty. Here are a few great exam­ples of how health­care lead­ers are per­se­ver­ing in the face of this pan­dem­ic and cre­at­ing excep­tion­al con­tent despite COVID-19 complications.

Sharing Hope and Joy

  • Cook Chil­dren’s Rise Up video is a beau­ti­ful trib­ute to their #Health­care­Heroes, with music per­formed by a 10-year-old patient.
  • A St. Joe’s Health nurse sings a beau­ti­ful ren­di­tion of “Amaz­ing Grace” at shift change.
  • Cleve­land Clin­ic shares a heart­felt mes­sage of grat­i­tude from a recent­ly-dis­charged patient who had COVID-19.






  • Lurie Children’s Hos­pi­tal chal­lenges fol­low­ers to post a fun video about handwashing.
  • Metro­Health high­lights Com­pas­sion­ate Care Rounders stand­ing in for vis­i­tors, con­nect­ing them with fam­i­ly mem­bers via video chat and read­ing them emails and let­ters. (Have your Kleenex handy for this one.]









Keeping Communities Safe and Healthy

Moz founder Rand Fishkin sug­gests that in times of uncer­tain­ty, “The best type of mar­ket­ing you can cre­ate is stuff that helps first.”

Here are a few health­care orga­ni­za­tions and providers doing exact­ly that.

  • Jef­fer­son Health offers a com­pre­hen­sive parent’s guide to coronavirus.
  • LCMC Health shares six healthy ways to keep from going stir-crazy.

Share Your Stories

We’d love to high­light oth­er pos­i­tive moments and resources dur­ing this his­toric moment. Send your exam­ples to jskinner@truenorthcustom.com and we’ll share them with our community.

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We’ll deliv­er thought- and joy-pro­vok­ing con­tent like this direct­ly to your inbox!

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