We’re proud to announce this year’s Emerging Leaders in Healthcare Marketing award winners, who were nominated by their peers for excellence in advancing healthcare marketing and communications.
As illustrated by the 2019 Emerging Leaders in Healthcare Marketing, the future of our discipline is incredibly bright. Get to know this year’s winners as described by the colleagues and peers who nominated them.
Christine Albert, Senior Vice President of Marketing and Communications
Christine provides strategic leadership for marketing planning and operations across the entire LCMC Health network, successfully leading growth and innovation through the creation of bold and creative marketing, branding and communications initiatives that elevate LCMC Health as a system known for providing that little something extra when it comes to personalized care. Of important note, Christine recently led a two-year rebranding initiative for LCMC Health which launched May 14, 2019, a bold and innovative project that “flipped the script” for the health system’s voice, brand and culture, including a transition to new logos for the system and hospitals.
Sarah Boggan, Acute Services Marketing Director
Sarah has taken this role on and, in less than a year, has created strong connections with strategic leads over core inpatient service lines. Sarah has launched an influencer campaign at Banner Health’s campus in Tucson for maternity services, a very successful mammography campaign in the Phoenix and Fort Collins, Colorado markets, and a high performing campaign in Phoenix for orthopedics.
Stacy Covitz, Vice President of Marketing and Public Relations
Methodist Health System
Stacy is an experienced communications and PR professional who brought her TV and media talents to the Dallas/Fort Worth healthcare industry five years ago. Since then, she’s served in a variety of roles and works daily to promote Methodist Health System in a way that should make her hospital leaders proud. She is constantly striving to be expand her knowledge and improve upon her teams’ successes. Her energy and passion for her work motivate all those around her!
Matthew Hollenkamp, Vice President of Marketing/Communications and PR
St. Elizabeth Healthcare
Matt is an award-winning marketing and sales executive with an incredibly rare combination of experience: 17+ years creating, revitalizing and building businesses across consumer packaged goods, B2B, health care and nonprofit industries.
Patrick Knauer, Service Line Marketing
Patrick has transformed the team’s approach to driving conversions to Banner Urgent Care locations. With his leadership, the team has seen cost per acquisition drop more than 50% year over year, and conversions have increased more than 150% since 2018. Patrick is a steady leader and an amazing client-lead for our internal stakeholders. He has also lead a partnership with a program called PAL, which allows children with autism and other spectrum disorders to get a better understanding of what to expect in urgent care before they arrive.
Caitlin McCann, Vice President of Marketing and Communications
Mohawk Valley Health System
Caitlin has flawlessly driven communications at Mohawk Valley Health System through major transitional periods. The health system currently has three hospital campuses in the Mohawk Valley, 21 primary and specialty care offices, a managed Medicaid insurance program, and a continuing care rehab and nursing center. She leads a team of marketing and communications professionals to drive content in traditional and digital ways. She is also the driving force in strategic messaging for the new Regional Medical Center that will be completed in 2022. The center will be the newest health system in New York state.
Melissa Reeves, System Director of Well-Being and Engagement
Melissa is passionate about creating, developing and implementing holistic roadmaps for benefit and wellness programs that deliver continued employee health improvement across physical, mental and spiritual areas. At CommonSpirit Health (formerly Catholic Health Initiatives), she has successfully developed a cohesive brand to showcase the total rewards philosophy supported by improving the employee experience and integrating employee-based stories throughout communications. Her many achievements include increasing wellness program participation significantly by 66% for employees and 93% for spouses in one year.
Emily Renzi, Marketing Manager
Augusta University Health
Emily works tirelessly to plan and execute marketing strategies for Augusta University Health, collaborating with her partners and tech stack to create and execute data-driven strategies that drive health system growth and engage and educate the community. Having recently completed her MBA with two young children at home, Emily is truly a superwoman and does it all with a smile on her face and a contagiously great attitude.
Tara Raeber Vail, Vice President of Marketing and Communications
As a marketing and communications leader for Ascension, the nation’s leading Catholic healthcare system, Tara drives research-based strategic marketing and advertising, consumer experience, brand engagement and business development. She has been instrumental in influencing consumer choice in health care through perception, reputation, experience and relationship building. Tara has 20 years of experience in marketing, communications and public affairs strategy, and her roles include serving as strategist at a top international marketing/communications firm and leading government relations and advocacy communications at a leading voluntary health nonprofit organization.
Stephanie Wagoner, Manager of Marketing and Community Relations
Washington Health System
Through the Tell Us Your Story program and other initiatives, Stephanie promotes a culture of storytelling that has engaged and empowered the staff to share patient stories and humanize the Washington Health System brand. She is a strong leader and a visionary for creating content that aligns with consumer interests. Among many other achievements, Stephanie won the 2017 ATHENA Young Professional Leadership Award and was a featured speaker at the 2019 Mid-Atlantic Society for Healthcare Strategy and Market Development Conference.
The 2018 Emerging Leaders in Healthcare Marketing
In the Spring 2018 issue of Healthcare Insight, we introduced the recipients of the 2018 Emerging Leaders in Healthcare Marketing Award:
Megan Allen, Public Relations Manager, Navicent Health
Deann Gietzen, Marketing Strategist, Altru Health System
Michelle Green, Manager of Public Relations and Communications, Centegra Health System
Christy Laub, Digital Platform Manager, Tower Health
Lindsey Meyers, Vice President of Public Relations, Avera Health
Katie O’Brien, Director of Digital Strategy, UNC Health Care
Brooke Pryor, Director of Marketing, Unity Health
Amy Thomas, VP of Marketing Communications, Urgent Team
Michael VanPutten, Digital Media Supervisor, Bronson Healthcare
Annie Wang, Director of Digital Marketing, HonorHealth
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