Meet the 2019 Emerging Leaders in Healthcare Marketing

by | Aug 30, 2019 | Healthcare Industry Insights

We’re proud to announce this year’s Emerging Leaders in Healthcare Marketing award winners, who were nominated by their peers for excellence in advancing healthcare marketing and communications.

As illus­trat­ed by the 2019 Emerg­ing Lead­ers in Health­care Mar­ket­ing, the future of our dis­ci­pline is incred­i­bly bright. Get to know this year’s win­ners as described by the col­leagues and peers who nom­i­nat­ed them.

Christine Albert, Senior Vice President of Marketing and Communications

LCMC Health

Chris­tine pro­vides strate­gic lead­er­ship for mar­ket­ing plan­ning and oper­a­tions across the entire LCMC Health net­work, suc­cess­ful­ly lead­ing growth and inno­va­tion through the cre­ation of bold and cre­ative mar­ket­ing, brand­ing and com­mu­ni­ca­tions ini­tia­tives that ele­vate LCMC Health as a sys­tem known for pro­vid­ing that lit­tle some­thing extra when it comes to per­son­al­ized care. Of impor­tant note, Chris­tine recent­ly led a two-year rebrand­ing ini­tia­tive for LCMC Health which launched May 14, 2019, a bold and inno­v­a­tive project that “flipped the script” for the health system’s voice, brand and cul­ture, includ­ing a tran­si­tion to new logos for the sys­tem and hospitals.


Sarah Boggan, Acute Services Marketing Director

Banner Health

Sarah has tak­en this role on and, in less than a year, has cre­at­ed strong con­nec­tions with strate­gic leads over core inpa­tient ser­vice lines. Sarah has launched an influ­encer cam­paign at Ban­ner Health’s cam­pus in Tuc­son for mater­ni­ty ser­vices, a very suc­cess­ful mam­mog­ra­phy cam­paign in the Phoenix and Fort Collins, Col­orado mar­kets, and a high per­form­ing cam­paign in Phoenix for orthopedics.



Stacy Covitz, Vice President of Marketing and Public Relations

Methodist Health System

Sta­cy is an expe­ri­enced com­mu­ni­ca­tions and PR pro­fes­sion­al who brought her TV and media tal­ents to the Dallas/Fort Worth health­care indus­try five years ago. Since then, she’s served in a vari­ety of roles and works dai­ly to pro­mote Methodist Health Sys­tem in a way that should make her hos­pi­tal lead­ers proud. She is con­stant­ly striv­ing to be expand her knowl­edge and improve upon her teams’ suc­cess­es. Her ener­gy and pas­sion for her work moti­vate all those around her!



Matthew Hollenkamp, Vice President of Marketing/Communications and PR

St. Elizabeth Healthcare

Matt is an award-win­ning mar­ket­ing and sales exec­u­tive with an incred­i­bly rare com­bi­na­tion of expe­ri­ence: 17+ years cre­at­ing, revi­tal­iz­ing and build­ing busi­ness­es across con­sumer pack­aged goods, B2B, health care and non­prof­it industries.

Before join­ing St. Eliz­a­beth Health­care, Matt spent almost a decade at Proc­ter & Gam­ble where he was con­sis­tent­ly a top-rat­ed brand leader.




Patrick Knauer, Service Line Marketing


Banner Health

Patrick has trans­formed the team’s approach to dri­ving con­ver­sions to Ban­ner Urgent Care loca­tions. With his lead­er­ship, the team has seen cost per acqui­si­tion drop more than 50% year over year, and con­ver­sions have increased more than 150% since 2018. Patrick is a steady leader and an amaz­ing client-lead for our inter­nal stake­hold­ers. He has also lead a part­ner­ship with a pro­gram called PAL, which allows chil­dren with autism and oth­er spec­trum dis­or­ders to get a bet­ter under­stand­ing of what to expect in urgent care before they arrive.



Caitlin McCann, Vice President of Marketing and Communications

Mohawk Valley Health System

Caitlin has flaw­less­ly dri­ven com­mu­ni­ca­tions at Mohawk Val­ley Health Sys­tem through major tran­si­tion­al peri­ods. The health sys­tem cur­rent­ly has three hos­pi­tal cam­pus­es in the Mohawk Val­ley, 21 pri­ma­ry and spe­cial­ty care offices, a man­aged Med­ic­aid insur­ance pro­gram, and a con­tin­u­ing care rehab and nurs­ing cen­ter. She leads a team of mar­ket­ing and com­mu­ni­ca­tions pro­fes­sion­als to dri­ve con­tent in tra­di­tion­al and dig­i­tal ways. She is also the dri­ving force in strate­gic mes­sag­ing for the new Region­al Med­ical Cen­ter that will be com­plet­ed in 2022. The cen­ter will be the newest health sys­tem in New York state.


Melissa Reeves, System Director of Well-Being and Engagement

CommonSpirit Health

Melis­sa is pas­sion­ate about cre­at­ing, devel­op­ing and imple­ment­ing holis­tic roadmaps for ben­e­fit and well­ness pro­grams that deliv­er con­tin­ued employ­ee health improve­ment across phys­i­cal, men­tal and spir­i­tu­al areas. At Com­mon­Spir­it Health (for­mer­ly Catholic Health Ini­tia­tives), she has suc­cess­ful­ly devel­oped a cohe­sive brand to show­case the total rewards phi­los­o­phy sup­port­ed by improv­ing the employ­ee expe­ri­ence and inte­grat­ing employ­ee-based sto­ries through­out com­mu­ni­ca­tions. Her many achieve­ments include increas­ing well­ness pro­gram par­tic­i­pa­tion sig­nif­i­cant­ly by 66% for employ­ees and 93% for spous­es in one year.


Emily Renzi, Marketing Manager

Augusta University Health

Emi­ly works tire­less­ly to plan and exe­cute mar­ket­ing strate­gies for Augus­ta Uni­ver­si­ty Health, col­lab­o­rat­ing with her part­ners and tech stack to cre­ate and exe­cute data-dri­ven strate­gies that dri­ve health sys­tem growth and engage and edu­cate the com­mu­ni­ty. Hav­ing recent­ly com­plet­ed her MBA with two young chil­dren at home, Emi­ly is tru­ly a super­woman and does it all with a smile on her face and a con­ta­gious­ly great attitude.



Tara Raeber Vail, Vice President of Marketing and Communications


As a mar­ket­ing and com­mu­ni­ca­tions leader for Ascen­sion, the nation’s lead­ing Catholic health­care sys­tem, Tara dri­ves research-based strate­gic mar­ket­ing and adver­tis­ing, con­sumer expe­ri­ence, brand engage­ment and busi­ness devel­op­ment. She has been instru­men­tal in influ­enc­ing con­sumer choice in health care through per­cep­tion, rep­u­ta­tion, expe­ri­ence and rela­tion­ship build­ing. Tara has 20 years of expe­ri­ence in mar­ket­ing, com­mu­ni­ca­tions and pub­lic affairs strat­e­gy, and her roles include serv­ing as strate­gist at a top inter­na­tion­al marketing/communications firm and lead­ing gov­ern­ment rela­tions and advo­ca­cy com­mu­ni­ca­tions at a lead­ing vol­un­tary health non­prof­it organization.

Stephanie Wagoner, Manager of Marketing and Community Relations

Washington Health System

Through the Tell Us Your Sto­ry pro­gram and oth­er ini­tia­tives, Stephanie pro­motes a cul­ture of sto­ry­telling that has engaged and empow­ered the staff to share patient sto­ries and human­ize the Wash­ing­ton Health Sys­tem brand. She is a strong leader and a vision­ary for cre­at­ing con­tent that aligns with con­sumer inter­ests. Among many oth­er achieve­ments, Stephanie won the 2017 ATHENA Young Pro­fes­sion­al Lead­er­ship Award and was a fea­tured speak­er at the 2019 Mid-Atlantic Soci­ety for Health­care Strat­e­gy and Mar­ket Devel­op­ment Conference.


The 2018 Emerging Leaders in Healthcare Marketing

In the Spring 2018 issue of Health­care Insight, we intro­duced the recip­i­ents of the 2018 Emerg­ing Lead­ers in Health­care Mar­ket­ing Award:

Megan Allen, Pub­lic Rela­tions Man­ag­er, Nav­i­cent Health

Deann Giet­zen, Mar­ket­ing Strate­gist, Altru Health System

Michelle Green, Man­ag­er of Pub­lic Rela­tions and Com­mu­ni­ca­tions, Cen­te­gra Health System

Christy Laub, Dig­i­tal Plat­form Man­ag­er, Tow­er Health

Lind­sey Mey­ers, Vice Pres­i­dent of Pub­lic Rela­tions, Avera Health

Katie O’Brien, Direc­tor of Dig­i­tal Strat­e­gy, UNC Health Care

Brooke Pry­or, Direc­tor of Mar­ket­ing, Uni­ty Health

Amy Thomas, VP of Mar­ket­ing Com­mu­ni­ca­tions, Urgent Team

Michael Van­Put­ten, Dig­i­tal Media Super­vi­sor, Bron­son Healthcare

Annie Wang, Direc­tor of Dig­i­tal Mar­ket­ing, HonorHealth

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