The Big Shift: How COVID-19 Is Driving the Evolution of Healthcare Content Strategy

by | Jun 4, 2020 | Healthcare Industry Insights

In the latest True North guide for healthcare marketing pros, you’ll learn how to evolve your content marketing strategy to align with shifts in consumer habits and preferences that were underway prior to the pandemic.

Dur­ing the COVID-19 cri­sis, the hourly news cycle has fueled the need for time­ly, accu­rate and engag­ing health­care con­tent by orders of mag­ni­tude. Between the months of Jan­u­ary and March of this year, it’s esti­mat­ed that more than 1,500 arti­cles on COVID-19 were being devel­oped each day.

This demand for health­care content—and its val­ue to consumers—is demon­strat­ed by recent studies:

The data sends a clear mes­sage: con­tent is still king—if cre­at­ed inten­tion­al­ly and built around the com­mu­ni­ty served. Like the mar­ket lead­ers embrac­ing telemed­i­cine and oth­er con­sumer-cen­tric deliv­ery mod­els, health­care mar­keters who pur­pose­ful­ly recon­struct their con­tent strate­gies around the rapid­ly chang­ing lifestyle habits and media pref­er­ences of their audi­ences will build trust and rise above the competition.

The time to reject busi­ness-as-usu­al health­care mar­ket­ing is now. Engag­ing today’s health­care con­sumers requires fun­da­men­tal shifts in how con­tent is planned, devel­oped and distributed.

To guide your efforts, we’ve iden­ti­fied four piv­otal areas that will make or break your COVID-19 con­tent strat­e­gy dur­ing the pan­dem­ic and in the future. 

Download the Full Report

Want the full ver­sion eBook—including exam­ples and rec­om­men­da­tions for the most effec­tive COVID-19 con­tent strat­e­gy tac­tics for each shift? Down­load the entire report here.

Let’s Plan Your Strategy

Let our health­care con­tent mar­ket­ing experts help you nav­i­gate these shifts. 

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