Having guided the digital marketing strategy for healthcare systems, our digital team leads can relate to the highs...
A Unique View on Healthcare Digital Marketing
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Digital Strategy Posts
Effective Healthcare Content Marketing in the Zero-Click Search Era
Google has historically been considered a “digital backyard” where brands connect with customers; however, the...
The Anatomy of a Healthcare Landing Page That Converts
Focused landing pages are some of the best healthcare digital marketing tools for converting your website’s visitors...
Email Trigger Campaigns: Spurring Action and Reaction with Email Trigger Campaigns
The key to great email trigger campaigns is notifying your audience of a service precisely when they need it....
Location-Based Marketing in Healthcare
With location-based marketing in healthcare, audience segmentation is no longer just about patient population. Now,...
Improving the User Experience Through Healthcare Marketing
In healthcare marketing, nothing is more important than improving the user experience, resulting in a pleasant and...
5 Hospital Facebook Campaigns You Should Be Running Right Now
A Facebook campaign is one of the most targeted and cost-effective tools you can use as a hospital to reach your...
Digital Marketing Trends in Health Care
Two recent industry reports offer glimpses into how marketing trends in health care reflect tools to automate, measure...
Inbound Digital Marketing Trends in Healthcare
Take a look at the inbound digital marketing trends that dominated healthcare this past year, and learn how marketers...