Before investing time and resources in revamping your digital presence, consider these hospital website best practices...
Hospital Website Best Practices for 2020 and Beyond
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Digital Strategy Posts
7 Ways You Should be Using Social Media Marketing in Healthcare
Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is especially true...
The Evolution of Digital Advertising
In a recent episode of the Touch Point podcast, True North Digital Senior Marketing Specialist Michael Robideau...
Why Frequency in Healthcare Marketing Matters
We’ve probably all heard the old marketing adage: It takes about seven impressions for prospects to remember your...
How Marketing Technology Supercharges Content
Historically, the process of matching content to the right audience and channel—and most importantly, whether or not...
A Unique View on Healthcare Digital Marketing
Having guided the digital marketing strategy for healthcare systems, our digital team leads can relate to the highs...
Effective Healthcare Content Marketing in the Zero-Click Search Era
Google has historically been considered a “digital backyard” where brands connect with customers; however, the...
The Anatomy of a Healthcare Landing Page That Converts
Focused landing pages are some of the best healthcare digital marketing tools for converting your website’s visitors...
Email Trigger Campaigns: Spurring Action and Reaction with Email Trigger Campaigns
The key to great email trigger campaigns is notifying your audience of a service precisely when they need it....