As the founder of Moz and now CEO of SparkToro, Rand Fishkin is a leading voice on digital marketing. He has a clear...
5 Words of Unconventional Wisdom from Rand Fishkin
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Digital Strategy Posts
5 Healthcare Social Media Marketing Campaign Strategies You Should Be Running Right Now
When done right, healthcare social media marketing campaign strategies are the most targeted and cost-effective tools...
How User Experience Impacts Website Marketing
Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user...
The Evolution of Email in Healthcare: An Essential Element of Funnel Marketing in Digital Advertising Strategy
Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox of...
3 Things Mathew Sweezey Wants You to Know About the Future of Marketing
As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We...
Hospital Website Best Practices for 2020 and Beyond
Before investing time and resources in revamping your digital presence, consider these hospital website best practices...
7 Ways You Should be Using Social Media Marketing in Healthcare
Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is especially true...
The Evolution of Digital Advertising
In a recent episode of the Touch Point podcast, True North Digital Senior Marketing Specialist Michael Robideau...
Why Frequency in Healthcare Marketing Matters
We’ve probably all heard the old marketing adage: It takes about seven impressions for prospects to remember your...
