When marketing and medical professionals communicate, remarkable things happen. Just ask the experts at Vanderbilt...
Case Studies
Weight-Loss Campaign Generates 100+ Leads in 60 Days
Claxton-Hepburn Medical Center’s ongoing campaign for its weight-loss surgery program is generating outstanding...
Orthopedics Campaign Increases Engagement for Improving Patient Activation
A year-long orthopedics campaign increases engagement for improving patient activation during the busy and quiet...
Integrated Content Strategy Drives Growth for Community Hospital
Delivering custom content across multiple channels has allowed Angie Fabian, chief marketing and development officer...
Case Study: Custom Content Helps Health System Boost Awareness & Reverse Outmigration
Washington Health System embraces storytelling in print and online to increase awareness of key service lines and...
Best Practices for Turning Prospects Into Patients through Email Nurturing Campaigns
Two service line-specific campaigns, launched in collaboration with True North Custom, are helping Presence Health...
Nemours Physician Email Campaign Triples Industry Average
True North Custom used strategic testing and tweaking to make Nemours/Alfred I. duPont Hospital for Children’s...
Digital Trends in Population Health Drive Custom Magazine for Children’s Hospital
After publishing Checkup magazine for more than six years, Cook Children’s Health Care System took a leap. The risk...
Rebranding in Healthcare Today: Lessons Learned from Northwell Health
Looking for inspiration on rebranding in healthcare today? Look no further! Northwell Health Senior Vice President and...
Leading Children’s Hospital Teaches How to Establish, Maintain and Protect Your Reputation to Improve Rankings
Phoenix Children's Hospital wanted to find a way to increase its rankings in the U.S. News & World Report. Their...
Nothing Shall Be Impossible: Rebranding Saint Thomas Health
Having recently led the organization through a rebranding initiative, Saint Thomas Health’s Chief Marketing and...