5 Tips and Tricks to Writing a Better Blog

by | Dec 11, 2014 | Digital Strategy

A great blog is at the core of any successful content marketing strategy. Here are five tips and tricks for writing a better blog for driving engagement and conversion.

Ini­tial­ly used as an instru­ment for per­son­al expres­sion in the ear­ly 1990s, today blogs have become a pow­er­ful tool for many mar­keters. Among top con­tent blogs, qual­i­ty con­tent strat­e­gy reigns as a uni­ver­sal char­ac­ter­is­tic. Here’s a few tips and tricks for writ­ing a bet­ter blog. Before long, you’ll learn how to make the most of your audience’s time—and stand out as a bet­ter blog among the pack.

  • Find your voice. Do you want your blog to be fun? Infor­ma­tive? Author­i­ta­tive? Setting—and maintaining—the tone of your blog can have a huge impact on your poten­tial read­er­ship. If you find peo­ple are not react­ing to your con­tent, con­sid­er tweak­ing the tone.
  • Make it mobile. Peo­ple are read­ing con­tent at home and on the go from their smart­phones and tablets, so max­i­mize your web­site for mobile use. Too many large graph­ics could keep your web­site from load­ing, tempt­ing peo­ple to close the tab. Mobile users are also less like­ly to scroll, so find ways to keep con­tent lim­it­ed to one screen—or offer click-through links to relat­ed topics.
  • Opti­mize inter­ac­tion. Qual­i­ty blog posts offer a dynam­ic expe­ri­ence for the read­er. Break up lengthy blog top­ics into more digestible forms of con­tent, such as info­graph­ics, slideshows or quizzes to inspire learn­ing moments. Adding a pho­to or graph­ic can also keep read­ers engaged. For exam­ple, if you’re writ­ing about win­ter fit­ness, con­sid­er adding a pho­to of peo­ple enjoy­ing a run out­doors or a dia­gram of how to lay­er clothing.
  • Set a schedule—and stick to it. Once you start blog­ging reg­u­lar­ly, your audi­ence will come to depend on your con­tent pop­ping up in social media feeds. Con­sid­er pro­duc­ing one or two blogs a week if you’re just get­ting start­ed. Keep an out­lined sched­ule with sea­son­al blog post top­ics, such as “Main­tain­ing New Year’s Res­o­lu­tions,” for con­tent launch­ing in the ear­ly spring months.
  • Tag and tease it. Hash­tags can boost who sees your con­tent. Don’t be afraid to add per­ti­nent tags to con­tent. For exam­ple, when shar­ing a car­dio­vas­cu­lar arti­cle, tweet it with hash­tags such as #hearthealth and #car­dio. Just make sure you search hash­tags to ensure you’re reach­ing the right audi­ence before tweet­ing. Also, don’t let hash­tags dom­i­nate your con­densed word count. Writ­ing cus­tom teasers for dif­fer­ent types of social media, such as Face­book, can also encour­age read­ers to click or share your posts with their newsfeed.

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