3 Tools to Hone Next-Level Healthcare Marketing Skills

by | Jun 5, 2017 | Healthcare Industry Insights

When it comes to professional development, healthcare marketers have to do double duty— build up your marketing skills and education toolbox with resources that connect you with the information you need anytime, anywhere.

Health­care mar­keters not only need to stay in tune with evo­lu­tions in marketing—they also have to keep up with changes in health­care reg­u­la­tions, reim­burse­ments and trends. Attend­ing con­fer­ences, read­ing case stud­ies, blog posts and white papers, and tak­ing advan­tage of free cer­ti­fi­ca­tion cours­es are great ways to stay up to date.

Here are three addi­tion­al oppor­tu­ni­ties to put on your radar:

Subscribe to Industry Journals and Publications

Even though it’s not exact­ly beach read­ing, perus­ing arti­cles about health­care mar­ket­ing and the health­care indus­try is some­thing sim­ple you can do at the office or while loung­ing on your own time.

Some to con­sid­er include the Amer­i­can Mar­ket­ing Association’s Mar­ket­ing Health Ser­vices and Jour­nal of Mar­ket­ing, as well as the Forum for Health­care Strate­gists and Soci­ety for Health­care Strat­e­gy and Mar­ket Devel­op­ment (SHSMD) pub­li­ca­tions chron­i­cling such top­ics as future health­care trends, mar­ket­ing, pub­lic rela­tions and strate­gic planning.

In terms of free online resources, build your health­care mar­ket­ing skills with some of our favorites: Con­tent Mar­ket­ing Insti­tute, Mar­ket­ing­Profs and the Hub­Spot blog

Get Social

You ensure your hospital’s Twit­ter and Face­book feeds are up to date, but do you spend time hon­ing your own feeds and con­nect­ing with peers? Fol­low indus­try thought lead­ers in health care and health­care mar­ket­ing on Twit­ter to receive dai­ly updates and par­tic­i­pate in LinkedIn groups.

These resources are free and allow you to net­work on anoth­er lev­el by giv­ing and receiv­ing advice on nav­i­gat­ing road­blocks, best prac­tices, and updates about trends and tech­nolo­gies to know.

Have you cre­at­ed an email cam­paign that per­formed excep­tion­al­ly well? Do you host a blog that reg­u­lar­ly attracts high traf­fic volumes?

Anoth­er advan­tage of con­nect­ing with peers on social media is that it gives you an oppor­tu­ni­ty to share tech­niques that worked for your orga­ni­za­tion. In the process, you posi­tion your­self as a go-to source and get the word out about things going on at your hos­pi­tal or health system.

Watch Webinars

You don’t nec­es­sar­i­ly have to leave your office to hear from indus­try lead­ers. Many mar­ket­ing orga­ni­za­tions offer online edu­ca­tion­al resources if you want to expand your health­care mar­ket­ing skills. SHSMD’s edu­ca­tion­al web­casts and online cours­es, for exam­ple, are avail­able to mem­bers and non­mem­bers, though mem­bers receive a dis­count and can access cer­tain types of con­tent for free. The Amer­i­can Mar­ket­ing Asso­ci­a­tion also offers on-demand web­casts, with vary­ing lev­els of con­tent for mem­bers and nonmembers.

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