When it comes to professional development, healthcare marketers have to do double duty— build up your marketing skills and education toolbox with resources that connect you with the information you need anytime, anywhere.
Healthcare marketers not only need to stay in tune with evolutions in marketing—they also have to keep up with changes in healthcare regulations, reimbursements and trends. Attending conferences, reading case studies, blog posts and white papers, and taking advantage of free certification courses are great ways to stay up to date.
Here are three additional opportunities to put on your radar:
Subscribe to Industry Journals and Publications
Even though it’s not exactly beach reading, perusing articles about healthcare marketing and the healthcare industry is something simple you can do at the office or while lounging on your own time.
Some to consider include the American Marketing Association’s Marketing Health Services and Journal of Marketing, as well as the Forum for Healthcare Strategists and Society for Healthcare Strategy and Market Development (SHSMD) publications chronicling such topics as future healthcare trends, marketing, public relations and strategic planning.
You ensure your hospital’s Twitter and Facebook feeds are up to date, but do you spend time honing your own feeds and connecting with peers? Follow industry thought leaders in health care and healthcare marketing on Twitter to receive daily updates and participate in LinkedIn groups.
These resources are free and allow you to network on another level by giving and receiving advice on navigating roadblocks, best practices, and updates about trends and technologies to know.
Have you created an email campaign that performed exceptionally well? Do you host a blog that regularly attracts high traffic volumes?
Another advantage of connecting with peers on social media is that it gives you an opportunity to share techniques that worked for your organization. In the process, you position yourself as a go-to source and get the word out about things going on at your hospital or health system.
You don’t necessarily have to leave your office to hear from industry leaders. Many marketing organizations offer online educational resources if you want to expand your healthcare marketing skills. SHSMD’s educational webcasts and online courses, for example, are available to members and nonmembers, though members receive a discount and can access certain types of content for free. The American Marketing Association also offers on-demand webcasts, with varying levels of content for members and nonmembers.
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