Is your healthcare website user experience (UX) affecting the way patients see your system? Understanding how user...
How User Experience Impacts Website Marketing
read more
Recent Blog Posts
The Evolution of Email in Healthcare: An Essential Element of Funnel Marketing in Digital Advertising Strategy
Email lists aren’t just for appointment reminders anymore. Sending timely, engaging content directly to the inbox of...
3 Things Mathew Sweezey Wants You to Know About the Future of Marketing
As Director of Market Strategy at Salesforce, Mathew Sweezey has a front-row seat to the future of marketing. We...
Growth-Focused Strategies for Promoting National Health Observances
The discipline of healthcare marketing continues to progress at a rapid pace. This is perhaps best illustrated by...
3 Things Amanda Todorovich Wants Every Healthcare Marketing Pro to Know
In this excerpt from our Healthcare Insight podcast, Amanda Todorovich offers her view as senior director of digital...
The State of Healthcare Content Marketing: The Era of Forced Evolution
The annual State of Healthcare Content Marketing study illuminates the role that content plays in driving engagement...
How Research Drives Healthcare Content Marketing ROI
Delivering reliable content is one of the most important duties of health systems. Community health depends on it. The...
How to Increase Patient Engagement in Healthcare During COVID-19
Most of us are aware that consumers are hesitant or afraid to pursue elective care during the pandemic. Quell their...
Hospital Website Best Practices for 2020 and Beyond
Before investing time and resources in revamping your digital presence, consider these hospital website best practices...
Top Lead Generation Content Types for Effective Service Line Campaigns
Whether a consumer is seeking the latest screening guidelines for breast cancer or researching the best physician for...
7 Ways You Should be Using Social Media Marketing in Healthcare
Social media is the most important—and iterative—tool in a healthcare marketer’s playbook. This is especially true...
Content Marketing Tips and Trends for Healthcare Professionals, July 2020
As healthcare marketers continue to respond to the pandemic, growth strategies and 2021 planning are increasingly...