As VP of Marketing at Emory Healthcare, Amy Comeau has a unique vantage point into the opportunities and challenges of...
Video: Emory Healthcare VP of Marketing Amy Comeau on Thriving in a Competitive Healthcare Market
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Recent Blog Posts
Your Comprehensive Guide to Healthcare Marketing Strategy in 2021
Learn how to plan and implement a modern healthcare marketing strategy that delivers improved financial performance...
Video: Christine Albert on Leaning Into a Human-Centered Brand Strategy at LCMC Health
In this conversation for our podcast and 3 Key Insights video series, you’ll learn how Christine Albert and her team...
11 Advantages of Hiring a Healthcare Digital Marketing Agency
Here are the top 11 advantages of hiring a healthcare digital marketing agency compared to bringing a full-time...
The Hidden Truth About Healthcare Personas: How to Create a Patient Profile Example You Can Actually Use
Healthcare personas can be effective tools that align marketing initiatives with the target audience — or a tremendous...
Video: HCA Healthcare VP of Marketing and Change Agent Nicole Baxter on Putting the Patient First
Discover how HCA Healthcare Vice President of Marketing Nicole Baxter is guiding the nation’s largest health system...
Video: Children’s Health Director of Digital Strategy Court Wakefield Empowers the Digital Healthcare Experience
In this 3 Key Insights segment, you’ll discover how Children’s Health Director of Digital Strategy Court Wakefield is...
Proven Strategies for Marketing Orthopedic Services
Marketing orthopedic services requires a highly strategic approach that engages consumers at all stages of the...
5 Healthcare SEO Planning and Writing Tips to Boost Performance and Results
Search engine optimization (SEO) best practices are always subject to review and change, and healthcare SEO...
Women’s Health Focus: Best Practices for OB GYN Marketing and More
Women make about 80 percent of healthcare decisions for their families. Here are a few best practices for marketing OB...
5 Big Healthcare Marketing Ideas to Inspire Your Brand and Revenue Growth Strategies
True North Custom partners with hundreds of healthcare organizations and interviews dozens of renowned marketing...
Video: 3 Key Insights on Enriching the Consumer Experience with ZoomCare Chief Product and Marketing Officer Beth Gumm
In October 2020, Beth Gumm joined ZoomCare to “bring consumerism, simplicity and the delight of retail into the...
